APHEIT International Journal of Interdisciplinary Social Sciences and Technology https://so04.tci-thaijo.org/index.php/ATI en-US APHEIT International Journal of Interdisciplinary Social Sciences and Technology 2286-9867 The Relationship of E-Service Quality with Taxpayers’ Intention to Use Personal Income Tax Payment Services Through E-Filing Websites in Muak Lek District, Saraburi Province, Thailand https://so04.tci-thaijo.org/index.php/ATI/article/view/270110 <p>The purposes of this research were twofold. First, to study the level of perception of e-service quality in terms of information quality, website reliability, website responsiveness, and website assurance with taxpayers’ intention to use personal income tax payment services through E-Filing websites. Second, to test the relationship of e-service quality in terms of the information quality, website reliability, website responsiveness, and website assurance with taxpayers’ intention to use personal income tax payment services through E-Filing websites. The sample group was 394 taxpayers in Muak Lek District, Saraburi Province, who had experience paying personal income tax through the E-Filing website. The tools for data collection were questionnaires. Statistics used in data analysis were descriptive, correlation coefficient analysis, and multiple regression analysis. The results showed that the level of perception towards e-service quality in terms of information quality, website reliability, website responsiveness, and website assurance with taxpayers’ intention to use personal income tax payment services through E-Filing websites was at a high level. The statistical value of the test showed that the e-service quality in terms of information quality, website reliability, website responsiveness, and website assurance with taxpayers’ intention to use personal income tax payment services through E-Filing websites was at a statistically significant level of 0.05. This research confirmed past findings, suggestions, and future research for those interested.</p> Subin Putsom Copyright (c) 2024 APHEIT International Journal of Interdisciplinary Social Sciences and Technology 2024-06-30 2024-06-30 13 1 1 15 Students’ Perceptions of Effective Teaching at a Private University in Thailand https://so04.tci-thaijo.org/index.php/ATI/article/view/270283 <p>This descriptive study analyzed students' perceptions of effective teaching at a private university in Thailand, using a simple random sampling to select 103 participants from six faculties. The survey, employing a Likert scale, measured factors like analytical approach, clarity, interaction, and lecturer enthusiasm. Findings revealed that well-prepared teachers and clear explanations are essential for effective teaching. Students also valued respect for each individual, encouragement of class participation, summarization of key points, enthusiasm in teaching, and checking for understanding. Organization and clarity were perceived as the most crucial elements. There were no significant differences in perceptions by gender and year level, but variations existed by major. The study highlighted the importance of preparation, clarity, and respect in creating an optimal learning environment for university students.</p> Kham Khan Khai Tracy Tun Copyright (c) 2024 APHEIT International Journal of Interdisciplinary Social Sciences and Technology 2024-06-30 2024-06-30 13 1 16 24 A Case Study on the Effectiveness of Incentive Management for Administrative Personnel in Suzhou University https://so04.tci-thaijo.org/index.php/ATI/article/view/268002 <p>The aim of this study was to investigate the effectiveness of motivation management among Administrative Personnel at Suzhou University. With the expansion of higher education and increased societal demand for universities, enhancing motivation and management among administrators, this study focused on the Administrative Personnel in Suzhou University in Anhui Province. Through questionnaire survey, it explored key factors influencing the effectiveness of motivation management among Administrative Personnel at University. Quantitative analysis was employed in this study. Research found that in order to optimize incentive management, it was important to establish incentive content that was both attractive and met the needs of individual Administrative Personnel. Establishing common goals and a cooperative attitude between incentive recipients and motivation was also crucial. In addition, establishing an organized and sustainable incentive system will further enhance motivational effects. In summary, by understanding the content and importance of motivation, promoting cooperation, and implementing a well-structured incentive system, the level of motivation management for university Administrative Personnel can be significantly improved.</p> Zhang Hui Hui Ampol Navavongsathian Kemmarin Chupradit Pusit Wonglek Pattarada Rungruang Copyright (c) 2024 APHEIT International Journal of Interdisciplinary Social Sciences and Technology 2024-06-30 2024-06-30 13 1 25 36 The Impact of Social Interpersonal Relationships on Learning Effectiveness among College Students - Take Jiangxi Institute of Fashion Technology as an Example https://so04.tci-thaijo.org/index.php/ATI/article/view/268017 <p>This study aimed to explore the impact of social interpersonal relationships on learning effectiveness among College Students - Take Jiangxi Institute of Fashion Technology as an example. A questionnaire survey was conducted on 5 teachers and 70 students at Jiangxi Institute of Fashion Technology by random sampling. This study found that social interpersonal relationships refer to the interaction and interpersonal relationships between individuals and others in the social environment. It involves an individual's role and status in society, as well as their emotional connections and ways of interacting with others. The formation and development of social interpersonal relationships are influenced by various factors such as culture, family, education, and social environment.</p> Cai Sujie Ampol Navavongsathian Pasu Jayavelu Patima Rungruang Naranan Suriyamanee Copyright (c) 2024 APHEIT International Journal of Interdisciplinary Social Sciences and Technology 2024-06-30 2024-06-30 13 1 37 50 University English Language Learners in Sichuan Province: A Mixed – Methods Study on Learning Motivation https://so04.tci-thaijo.org/index.php/ATI/article/view/270258 <p>This study investigated the types, levels of motivation, and factors influencing students’ learning English motivation in Sichuan Province and proposed guidelines for improving students’ language learning motivation. A mixed-method design was adopted. 1,301 participants from three different types of universities were the questionnaire respondents, while 12 students were semi-structured interviewees. In the focused group discussion, four experienced educators critically reviewed the findings. The results revealed that efforts had the strongest impact on intrinsic motivation, whereas persistence had the weakest impact. Secondly, intensity had the strongest impact on extrinsic motivation, and persistence had the weakest impact on it. Thirdly, female students had stronger motivation than male students. Fourthly, factors influencing motivation included attitude, self-concept, intrinsic motivation, learning environment, parents, and mastery. Fifthly, guidelines for maximization of learning English motivation dealing with those factors were then proposed. It was recommended that future research investigate the English language learning motivation at all levels of the education system to explore the changes in student motivation at different levels of education.</p> Yi Ran Anchalee Chayanuvat Copyright (c) 2024 APHEIT International Journal of Interdisciplinary Social Sciences and Technology 2024-06-30 2024-06-30 13 1 51 66 The Important Factors for Thai Frozen Shrimp Exporting to the United States of America and Japan https://so04.tci-thaijo.org/index.php/ATI/article/view/269883 <p>The aim of the research was to study the important factors affecting the volume of Thai frozen shrimp exports to the United States of America (U.S.A.) and Japan, focusing on : Manufacturing Production Index classified by frozen seafood category, Domestic Wholesale Shrimp Price, Gross Domestic Product: GDP of U.S.A. (Japan), Per capita GNP of U.S.A (Japan), Personal Consumption Expenditure: PCE of U.S.A. (Japan). The study used secondary data, collecting on a monthly basis from January 2018 to December 2022, for a total of 60 months, using the Multiple Regression Analysis by the Least Squares Estimation method.The results of the study found that the important factors affecting the volume of Thai frozen shrimp exports to the U.S.A. in the same direction, statistically significant were Manufacturing Production Index classified by frozen seafood category: MPI. As for the Domestic Wholesale Shrimp Price: PRI, Gross Domestic Product: GDP of U.S.A. Per capita GNP of U.S.A: PCI, and Personal Consumption Expenditure: PCE of U.S.A. were not affected on the volume of Thai frozen shrimp exports to the U.S.A., statistically significant. For the important factors affecting the volume of frozen shrimp exports from Thailand to Japan in the same direction, statistically significant was Manufacturing Production Index classified by frozen seafood category: MPI while the Domestic Wholesale Shrimp Price: PRI was affected in the opposite direction. For Gross Domestic Product: GDP of Japan, Per capita GNP of Japan: PCI, and Personal Consumption Expenditure: PCE of Japan were not affected on the volume of Thai frozen shrimp exports to Japan statistically significant.</p> Somyos Avakiat Pattama Rooppsuwankun Copyright (c) 2024 APHEIT International Journal of Interdisciplinary Social Sciences and Technology 2024-06-30 2024-06-30 13 1 67 75 A Study of Motivation Factors of Thai Gen Z towards Mutelu https://so04.tci-thaijo.org/index.php/ATI/article/view/270455 <p>The new words mutelu and mu entered the Thai lexicon, meaning supernatural, luck-bringing power, in recent years. This research aimed to study the interest and motivation factors of Thai Gen Z people towards Mutelu. There were five independent variables consisting of learning, relationship, leadership, individualism, and dependency. The dependent variable was mutelu. The questionnaires were created with Google forms and distributed to 950 Thai GenZ who were born between 1997 - 2012 or 11-26 years old by using convenience sampling. Then, the data were analyzed by statistics package program, using descriptive analysis, and multiple linear regression analysis. The results showed that three motivation factors comprising learning, relationship, and dependency were less than 0.05, indicating that those three variables had statistically significant influence on Thai Gen Z towards Mutelu, which explained at 36.20 percent (Adjust R<sup>2</sup> = 0.362).</p> Preecha Methavasaraphak Copyright (c) 2024 APHEIT International Journal of Interdisciplinary Social Sciences and Technology 2024-06-30 2024-06-30 13 1 76 84 Effectiveness of Human Resource Management for Art Universities in Liaoning Province https://so04.tci-thaijo.org/index.php/ATI/article/view/264031 <p>The objectives of this research were to propose human resource management guidelines to enhance effectiveness for art universities in Liaoning Province, the People’s Republic of China. The study was a qualitative research. The key informants for interviews were eight administrators from four universities in Liaoning Province in the academic year 2022, obtained by purposive sampling method. Experts for connoisseurship to confirm the guidelines were eight experts. The researcher employed a semi-structured interview questions and content analysis form. The collected data were analyzed by content analysis. The results revealed that human resource management guidelines to enhance effectiveness for the art universities in Liaoning Province under EHRM model included: 1) influencing factors, meaning external and internal environment of the context; 2) facilitation of HR practice by KM, meaning institutional development, faculty management, professional characteristic, salary; 3) Art university employment, meaning high-level talents and improve employment system; 4) effective HRM of the art universities, meaning Art university context, innovation development, talent introduction, incentive mechanism, performance management system; 5) goal, meaning management, effectiveness of human resource management of Liaoning University of Arts, focusing on maximizing the outcome, attracting high-level talents, improving the university ranking and the quality of teaching.</p> Xiong Wei Vorachai Viphoouparakhot Nitwadee Jirarotephinyo Copyright (c) 2024 APHEIT International Journal of Interdisciplinary Social Sciences and Technology 2024-06-30 2024-06-30 13 1 85 96 Administrative Competency Development for Deans of Jiaying University at Meizhou City, under Guangdong Province https://so04.tci-thaijo.org/index.php/ATI/article/view/264654 <p>The objectives of this study were to develop a competency model for the dean of Jiaying University and to propose guidelines for improving the administrative competency for the dean. The study was a mixed methods study.The instruments used for data collection were semi-structured interviews, questionnaires, and focus group discussions. The data were analyzed and validated using Exploratory Factor Analysis (EFA) with mean and standard deviation and Confirmatory Factor Analysis (CFA). The results of the study showed that 1) the executive competency model for the dean of Jiaying University consisted of 4 main variables, 12 sub-variables, and 66 items. There were 4 main variables including leadership awareness, functional competency, communication competency, and behavior. 2) The focus group discussions yielded 29 guidelines for improving the administrative competency of the dean of Jiaying University, including 4 guidelines for leadership awareness development, 6 guidelines for functional competency development, 16 guidelines for communication competency development, and 3 guidelines for behavioral development.</p> Li Dongbo Vorachai Viphoouparakhot Sutida Howattanakul Copyright (c) 2024 APHEIT International Journal of Interdisciplinary Social Sciences and Technology 2024-06-30 2024-06-30 13 1 97 110 Guidelines Development Model of Enhancing Graduate Attributes for Employability through Leadership Characteristics of Higher Vocational Education in Jiangmen https://so04.tci-thaijo.org/index.php/ATI/article/view/264655 <p>The objectives of this research were 1) to study the current situation of graduate attributes affecting employability based on leadership characteristics of higher vocational education, 2) to develop the components for enhancing graduate attributes for employability based on leadership characteristics of higher vocational education in Jiangmen, and 3) to propose guidelines for enhancing graduate attributes for employability through leadership characteristics of higher vocational education in Jiangmen, the Republic’s of China. This study employed a mixed method of research The scope of the research was drawn from three higher education colleges in Jiangmen, Guangdong Province. The sample size was determined by Krejcie and Morgan's table, obtained by simple random sampling method, with a total of 295 teachers conducting the questionnaire. A purposive sampling method was used to obtain three groups of 21 key informants for interviews. Purposive sampling was used to obtain nine experts for group discussions. The results of the research found that: 1) The influence of leadership characteristics of higher vocational education on graduates' employability at the present stage includes: technical skills, personality traits, attitudes and personal qualities. 2) The influence of leadership characteristics of higher vocational education in Jiangmen on improving graduates' employability includes technical skills, personality traits, attitudes and personal qualities. 3) The effective guidance of leadership characteristics of higher vocational education in Jiangmen to improve graduates' employability is mainly for the government, enterprises, higher education institutions and students.</p> Wei Linzhi Sutida Howattanakul Vorachai Viphoouparakhot Copyright (c) 2024 APHEIT International Journal of Interdisciplinary Social Sciences and Technology 2024-06-30 2024-06-30 13 1 111 119