WATTANABOON, N.; PUNYAPIROJE, C. Self Gift-Giving Behaviors of Thai Consumers and their Brand Relationships. STOU Academic Journal of Research and Innovation (Humanities and Social Science) , Nonthaburi, Thailand, v. 4, n. 2, p. 33–51, 2024. Disponível em: https://so04.tci-thaijo.org/index.php/InnovationStou/article/view/275204. Acesso em: 2 oct. 2026.