SAMMAKHAN, N.; PUNPUGDEE, N. The Effect of Brand Equity on Attitudinal Brand Loyalty in a Sole Proprietorship Fashion Clothing Business. STOU Academic Journal of Research and Innovation (Humanities and Social Science) , Nonthaburi, Thailand, v. 6, n. 1, p. 128–146, 2026. Disponível em: https://so04.tci-thaijo.org/index.php/InnovationStou/article/view/279648. Acesso em: 16 sep. 2026.