Wattanaboon, Nuttinee, and Chompunuch Punyapiroje. “Self Gift-Giving Behaviors of Thai Consumers and their Brand Relationships”. STOU Academic Journal of Research and Innovation (Humanities and Social Science) 4, no. 2 (December 24, 2024): 33–51. accessed September 28, 2026. https://so04.tci-thaijo.org/index.php/InnovationStou/article/view/275204.