Poompruk, Chanattee. “The Future of Marketing for Gen Alpha: Strategic Brand Development to Address Emerging Consumer Behaviors in Thailand”. STOU Academic Journal of Research and Innovation (Humanities and Social Science) 6, no. 1 (February 28, 2026): 20–37. accessed September 11, 2026. https://so04.tci-thaijo.org/index.php/InnovationStou/article/view/278877.