1.
Poompruk C. The Future of Marketing for Gen Alpha: Strategic Brand Development to Address Emerging Consumer Behaviors in Thailand. Innovationstou [internet]. 2026 Feb. 28 [cited 2026 Sep. 12];6(1):20-37. available from: https://so04.tci-thaijo.org/index.php/InnovationStou/article/view/278877