https://so04.tci-thaijo.org/index.php/InnovationStou/issue/feed วารสารวิชาการ วิจัย และนวัตกรรม มสธ. (มนุษยศาสตร์และสังคมศาสตร์) (ออนไลน์) 2024-06-07T15:45:01+07:00 อาจารย์ ดร.หัสพร ทองแดง innovationstou@gmail.com Open Journal Systems <p><strong>วารสารวิชาการ วิจัย และนวัตกรรม มสธ. (มนุษยศาสตร์และสังคมศาสตร์): <br /></strong>ISSN (Online) 2773-9570</p> <p><strong>กำหนดออก: <br /></strong>ตีพิมพ์เผยแพร่ปีละ 2 ฉบับ ราย 6 เดือน ในรูปแบบออนไลน์ ดังนี้<br />ฉบับที่ 1 มกราคม - มิถุนายน [volume 1: January - June]<br />ฉบับที่ 2 กรกฎาคม - ธันวาคม [volume 2: July - December]</p> <p><strong>นโยบายและขอบเขตการตีพิมพ์: <br /></strong>วารสารวิชาการ วิจัย และนวัตกรรม มสธ. (มนุษยศาสตร์และสังคมศาสตร์) มีนโยบายรับตีพิมพ์บทความของนิสิต นักศึกษา คณาจารย์ นักวิชาการ นักวิจัย นักวิชาชีพ นวัตกร และบุคคลทั่วไปที่มีผลงานได้ตามมาตรฐานที่กำหนดไว้ โดยมีขอบเขตของวารสารฯ ทางสาขานิเทศศาสตร์ มนุษยศาสตร์และสังคมศาสตร์ อีกทั้งแขนงวิชาที่เกี่ยวข้องได้แก่ พฤติกรรมศาสตร์ รัฐศาสตร์ รัฐประศาสนศาสตร์ ศิลปศาสตร์ ​จิตวิทยา นิติศาสตร์ เศรษฐศาสตร์ ส่งเสริมการเกษตรและสหกรณ์ การจัดการบริหารธุรกิจ พัฒนาสังคมและการศึกษา และอื่น ๆ ที่เกี่ยวข้อง </p> <pre id="tw-target-text" class="tw-data-text tw-text-large tw-ta" dir="ltr" data-placeholder="คำแปล"><strong>ค่าธรรมเนียมการตีพิมพ์: </strong>ไม่เสียค่าใช้จ่าย</pre> <p> </p> <p> </p> <p> </p> <p> </p> https://so04.tci-thaijo.org/index.php/InnovationStou/article/view/269889 The Smartest Kids in the World 2024-05-29T19:23:52+07:00 Ittikorn Bunnag nont29018@gmail.com <p> หากมองภาพการศึกษาของประเทศไทยในปัจจุบันย่อมมีแนวโน้มที่ค่อนข้างถดถอยลง หนึ่งในหลักฐานที่แสดงให้เห็นชัดเจนคือ ผลการทดสอบโปรแกรมประเมินสมรรถนะนักเรียนมาตรฐานสากล (Programme for International Student Assessment หรือ PISA) โดยที่มาของ PISA นั้นริเริ่มโดยองค์การเพื่อความร่วมมือทางเศรษฐกิจและการพัฒนา (Organization for Economic Co-operation and Development หรือ OECD) มีวัตถุประสงค์เพื่อประเมินคุณภาพของระบบการศึกษาของประเทศต่าง ๆ ปัจจุบันมีประเทศเข้าร่วมกว่า 80 ประเทศทั่วโลก PISA จะทดสอบ 3 ด้านหลัก ๆ ได้แก่ ด้านการอ่าน ด้านคณิตศาสตร์ และด้านวิทยาศาสตร์ ซึ่งผลการทดสอบครั้งล่าสุดในปี 2022 พบว่าคะแนนของประเทศไทยตกต่ำลงที่สุดในรอบ 20 ปี และมีคะแนนต่ำกว่าหลายประเทศในอาเซียน หนังสือ “โลกของเด็กฉลาดที่สุดในโลก”เล่มนี้จะพาผู้อ่านไปพบกับการศึกษาของประเทศต่าง ๆ ที่ถูกมองว่าเป็นประเทศมหาอำนาจทางด้านการศึกษาอย่างเช่น ประเทศฟินแลนด์ ประเทศเกาหลีใต้ ประเทศโปแลนด์ เป็นต้น โดยเนื้อหาแบ่งออกเป็น 3 ส่วน ได้แก่ ส่วนที่หนึ่ง ฤดูใบไม้ร่วง (บทที่ 1-4) ส่วนที่สอง ฤดูหนาว (บทที่ 5-7) และ ส่วนที่สาม ฤดูใบไม้ผลิ (บทที่ 8-10) แบ่งเนื้อหาย่อยออกเป็น 10 บท พร้อมนำเสนอเรื่องราวผ่านมุมมองของเหล่านักเรียนแลกเปลี่ยนจากอเมริกาที่ได้ไปใช้ชีวิต สัมผัส ซึมซับกับกระบวนการในระบบการศึกษาของประเทศต่าง ๆ</p> 2024-07-01T00:00:00+07:00 Copyright (c) 2024 วารสารวิชาการ วิจัย และนวัตกรรม มสธ. (มนุษยศาสตร์และสังคมศาสตร์) (ออนไลน์) https://so04.tci-thaijo.org/index.php/InnovationStou/article/view/268025 The Influence of New Media in Local Elections 2024-05-29T19:22:01+07:00 Nutsara Chairaman lee-na-@hotmail.com Karn Boonsiri karnboonsiri@gmail.com Wittayatorn Tokeaw wittayatorn@gmail.com <p>The objective of this academic article is to highlight the importance of new media in local elections, given the changes in political structures, technological advancements, and the enfranchisement of voters. Candidates and political parties need to employ strategies to garner electoral support, focusing on the use of social media in both political and non-political contexts, in order to create an image for themselves and their parties. This demonstrates the perspective of new political options and the use of new media that can effectively engage eligible voters, allowing them to stay connected to political news and information online. Currently, in the arena of local elections, politicians and political parties compete to create viral trends in the online world by utilizing compelling content such as photographs, videos, and contemporary typographic styles. They communicate through platforms that provide widespread access to eligible voters, covering various geographical areas. The use of appropriate media that suits the context of each local election stage generates momentum, eventually leading to public opinion or news and becoming a medium for two-way communication between politicians, political parties, and eligible voters. This has an influence on eligible voters' perceptions, generating interest, evaluating options, and leading to the decision-making process in politics, which ultimately involves choosing candidates and political parties. </p> 2024-06-20T00:00:00+07:00 Copyright (c) 2024 วารสารวิชาการ วิจัย และนวัตกรรม มสธ. (มนุษยศาสตร์และสังคมศาสตร์) (ออนไลน์) https://so04.tci-thaijo.org/index.php/InnovationStou/article/view/269065 Factors Influencing the Decision to Use the Transportation Service for the Elderly to Hospitals in Seansuk Municipality, Muang District, Chonburi Province 2024-04-14T01:17:28+07:00 Kamolchanok Sreshthaputra kamolchanok.sresh@gmail.com <p>The purpose of this research was to study factors influencing the decision to use the transportation service for the elderly to hospitals in Seansuk Municipality, Muang District, Chonburi Province. The sample was selected using a purposive sampling method, consisting of elderly caregivers aged 34 years and over, elderly, and people who work in medical facilities that involved in caring for elderly, male and female at the total number of 402 people. The hypothesis is that demographic, psychology, behavior factors and 7 different service business marketing mix factors have different influences on the decision to use transportation services for the elderly to medical facilities in Saen Suk Municipality, Mueang District, Chonburi Province. The researcher used a quantitative research method based on a survey. The research results when considering each variable found that factors of demography, psychology, behavior and service marketing mix on price, distribution channel, marketing promotion, process, and physical evidence had a statistically significant influence on the decision to use the transportation service for the elderly to Hospitals. However, the service marketing factors on product and people did not influence on the decision to use the transportation service for the elderly to Hospitals among the sample groups.</p> 2024-06-21T00:00:00+07:00 Copyright (c) 2024 วารสารวิชาการ วิจัย และนวัตกรรม มสธ. (มนุษยศาสตร์และสังคมศาสตร์) (ออนไลน์) https://so04.tci-thaijo.org/index.php/InnovationStou/article/view/271418 Leadership Styles Influencing Police Cadets’ Opinions 2024-04-14T18:54:15+07:00 Pitsarn Phanwattana pitsarn_ph@rpca.ac.th <p>The objectives of this research were to study: 1) the generality of directive, supportive, participative, achievement-oriented, and leadership; and 2) the influence of directive, supportive, participative, and achievement-oriented influences on leadership. This was quantitative research. A questionnaire was used to collect data from 113 police cadets. The data were analyzed using hierarchical regression analysis. The results aligned with the research objective, revealing that 1) The majority of police cadets believed that participatory leadership was the most appropriate style, accounting for 59.48 percent. This opinion was grouped alongside achievement-oriented, supportive, and directive leadership styles; and 2) Participative and achievement-oriented Leaders had up to 51.7% influence over the leadership.</p> 2024-06-21T00:00:00+07:00 Copyright (c) 2024 วารสารวิชาการ วิจัย และนวัตกรรม มสธ. (มนุษยศาสตร์และสังคมศาสตร์) (ออนไลน์) https://so04.tci-thaijo.org/index.php/InnovationStou/article/view/272740 Modes and Storytelling for Television News Documentaries Program 2024-05-28T22:49:44+07:00 Santat Thongrin sant_santa@yahoo.com <p> This research aims to investigate 1) the modes of television news documentaries and 2) the storytelling techniques employed in these documentaries. The study employs a qualitative research approach, utilizing content analysis of both the mode and storytelling techniques of television news documentaries. The sample consists of four award-winning television news documentaries from a media institution's contest held between 2017 and 2021. Due to the absence of award-winning documentaries in one year, the study focuses on four programs. The research instrument is the Television News Documentary Analysis Framework, which include two types: the Television Documentary Mode Analysis based on Corner's (1995) framework for analyzing television documentaries, and the Storytelling Techniques Analysis based on Yellowbrick's (2023) framework for analyzing storytelling techniques in television documentaries. Data analysis involves coding the documentaries using a coding scheme developed by the researcher and research assistants. The results are then summarized based on the research objectives and reviewed by experts in the field of television studies.<br /> This research findings are found. The first one is television news documentary modes. The majority of television news documentaries employ a hybrid modes, combining various elements, in which the most prevalent format is the exposition modes, while the least common is the dramatization format. All analyzed documentaries incorporate mise-en-scène, the arrangement of elements within the frame, to enhance visual storytelling. The second finding is storytelling techniques. The most commonly used storytelling techniques in television news documentaries include three aspects: visual storytelling, data-driven storytelling, and personal storytelling. The most frequent narrative structures are chronological storytelling, storytelling through participants and presenters, single-dimensional storytelling, and real-world event locations and ambient sounds are commonly used to enhance storytelling. The study provides insights into the modes and storytelling techniques employed in television news documentaries. The findings contribute to a deeper understanding of the genre and its potential for informing and engaging audiences.</p> 2024-06-21T00:00:00+07:00 Copyright (c) 2024 วารสารวิชาการ วิจัย และนวัตกรรม มสธ. (มนุษยศาสตร์และสังคมศาสตร์) (ออนไลน์) https://so04.tci-thaijo.org/index.php/InnovationStou/article/view/272077 Problems a Plaint Ruling of the MSPC at the Administrative Court and the Jurisdiction of Administrative Courts 2024-06-06T02:18:44+07:00 Nut Intarawichai nut-intara@hotmail.com Sathita Wimonkunarak sathitawimonkunarak@gmail.com <p> This research aims to: 1) examine the concept of the Administrative Court's adjudicatory power, theories related to the principles of civil service conduct, appeal procedures to the Merit System Protection Commission (MSPC), and the Right to Petition the Supreme Administrative Court; 2) examine the laws related to disciplinary proceedings against civil servants and lawsuits filed with the court, the adjudicatory power of foreign courts in France, the United States, and the Hellenic Republic; 3) analyze the problems of filing lawsuits against the decisions of the Merit System Protection Commission (MSPC) with the Administrative Court, and the adjudicatory power of the Administrative Court, and 4) suggestion to develop guidelines for amending and improving Section 116 of the Civil Service Act B.E. 2551, focusing on the jurisdiction of the Supreme Administrative Court. This study is qualitative research using documentary research by researching and collecting information from the Civil Service Act B.E. 2551 and related laws and regulations including legal textbooks, independent study, theses, academic documents, academic articles journals and related electronic media, both Thai and abroad and in-depth interviews with experts for analyze and explore the problem solution.<br /> The results of the study found that: 1) The concept of the Administrative Court’s jurisdiction, theories on guarantees for Civil Servants, appeal procedures to the MSPC, litigation procedures to the Supreme Administrative Court is in accordance with the principle justice delayed is justice denied. 2) Civil Service Regulations and disciplinary proceedings and litigation in France, the United States, and the Hellenic Republic found to have the characteristics operations vary but every country has procedures for appeals and filing cases in court as a guarantee of government officials 3) which is a request to revoke the decision of the MSPC not to accept an appeal is not a case that the laws to be within the jurisdiction of the Supreme Administrative Court and which is the problem that requires a request to revoke the decision of the MSPC, which is within the jurisdiction of the Supreme Administrative Court, and also includes a claim for damages in connection with the unlawful act of the MSPC in deciding the appeal. This is another charge that is not within the jurisdiction of the Supreme Administrative Court, according to Section 116, paragraph two of the Civil Service Act B.E. 2551. The consideration of two levels of courts results in the dispute not being considered promptly. It does not comply with the objectives of the law and cause that government official to lose various rights. 4) Whether Section 116 (2) of the Civil Service Act B.E. 2551, concerning the jurisdiction of the Supreme Administrative Court, should be amended to include the aforementioned issue within the jurisdiction of the Supreme Administrative Court. </p> 2024-06-29T00:00:00+07:00 Copyright (c) 2024 วารสารวิชาการ วิจัย และนวัตกรรม มสธ. (มนุษยศาสตร์และสังคมศาสตร์) (ออนไลน์) https://so04.tci-thaijo.org/index.php/InnovationStou/article/view/269964 Factors Affecting the Work Efficiency of Personnel in the Office of Disease Prevention and Control Region 12, Songkhla 2024-04-14T01:44:48+07:00 Samakr Bourban Samakr.bb@gmail.com <p> This descriptive research study aims to: (1) examine the level of work efficiency of personnel in the Office of Disease Prevention and Control Region 12, Songkhla; (2) compare the work efficiency of personnel in the Office of Disease Prevention and Control Region 12, Songkhla, classified by personal factors; (3) investigate work motivation factors affecting the work efficiency of personnel in the Office of Disease Prevention and Control Region 12, Songkhla; and (4) Study organizational factors affecting the work efficiency of personnel in the Office of Disease Prevention and Control Region 12, Songkhla. Data was collected from a sample of 155 participants. The questionnaire was divided into four sections: general information, organizational factors, work motivation factors, and personnel work efficiency. Statistical analyses included frequency distribution, percentage, mean, standard deviation, one-way analysis of variance with a post hoc test, and regression analysis.<br /> The research results indicate that (1) the performance level of the samples is very high. They are considering that the average value of each sample is the highest. It's time, followed by workload. The lowest average is the quality of work (2) for both men and women, as well as the level of education. (3) Age, personnel type, working hours, and monthly income. (4) Factors within the organization that affect the performance of personnel in the organization. There is a high level of relationship in four areas: strategy, personnel, and ability. And the shared values of people in the organization. (5) The work motivation factors that affect the performance of human resources in enterprises are highly correlated at four levels: work achievement, recognition, creative and challenging work nature, and work responsibility, which are statistically significant at 0.05.</p> 2024-06-29T00:00:00+07:00 Copyright (c) 2024 วารสารวิชาการ วิจัย และนวัตกรรม มสธ. (มนุษยศาสตร์และสังคมศาสตร์) (ออนไลน์) https://so04.tci-thaijo.org/index.php/InnovationStou/article/view/253636 Disaster Prevention and Relief Operations of the Uthai Thani Provincial Administrative Organization 2024-04-20T05:48:11+07:00 Phanuwat Nongkhai phanuwat645@outlook.com Rattaburut Khumsap ratthaburut12@gmail.com <p> The objectives of this research are: 1) to study the level of disaster prevention and relief operations of Uthai Thani Provincial Administrative Organization; and 2) to compare the disaster prevention and relief operations of Uthai Thani Provincial Administrative Organization, classified by personal characteristic factors. This is a quantitative research study. The population for this research was determined by Taro Yamane's formula, which consists of 398 volunteer citizens for disaster prevention and relief at the Uthai Thani Provincial Administrative Organization. The research instrument is a questionnaire about public opinion on the Uthai Thani Provincial Administrative Organization's disaster relief operations. The statistics used for data analysis include frequency distribution, percentage, standard deviation, t-test, one-way analysis of variance (ANOVA), and pairwise comparisons using Scheffe's method. <br /> According to the research findings, the overall performance of disaster prevention and relief volunteers at the Uthai Thani Provincial Administrative Organization was high (x̅ = 4.12, S.D. = .540). Upon examining individual aspects, we found that operational planning had the highest mean score (x̅ = 4.33, S.D. = .794), followed by implementation (x̅ = 4.26, S.D. = .677), and operational inspection (x̅ = 4.25, S.D. = .574). Operational improvement and correction were the aspects with the lowest mean score (x̅ = 3.60, S.D. = .675).</p> 2024-06-30T00:00:00+07:00 Copyright (c) 2024 วารสารวิชาการ วิจัย และนวัตกรรม มสธ. (มนุษยศาสตร์และสังคมศาสตร์) (ออนไลน์) https://so04.tci-thaijo.org/index.php/InnovationStou/article/view/253651 Administration According to Good Governance Principles of Bang Phae Sub-district Municipality, Bang Phae District, Ratchaburi Province 2024-04-12T22:26:44+07:00 Siranee Chimong bawornthepjan@outlook.com Rattaburut Khumsap ratthaburut12@gmail.com <p> The purpose of this research was to study the administration according to good governance of Bang Phae Subdistrict Municipality, Bang Phae District, Ratchaburi Province. and compare the administration according to the good governance of Bang Phae Subdistrict Municipality, Bang Phae District, Ratchaburi Province, classified by gender, age, educational level, occupation and income. This research was quantitative research. The population used in this research was 368 people in Bang Phae Sub-District Municipality, Bang Phae District, Ratchaburi Province. The statistics used for data analysis were frequency distribution, percentage, standard deviation. And t test and one-way analysis of variance and compare each pair with the chef's method.<br /> The study found that the overall governance according to good governance principles of Bang Phae Subdistrict Municipality, Bang Phae District, Ratchaburi Province had a high level (x̅ = 4.08, S.D. = .439). The transparency principle had the highest average (x̅ = 4.19, S.D. = .532), followed by the morality principle (x̅ = 4.18, S.D. = .483), participation principle (x̅ = 4.17, S.D. = .591), rule of law principle (x̅ = 4.16, S.D. = .542), accountability principle (x̅ = 3.88, S.D. = .591), and value for money principle (x̅ = 3.87, S.D. = .556). The comparison results of governance according to good governance principles in Bang Phae Subdistrict Municipality, Bang Phae District, Ratchaburi Province, classified by personal characteristics, found that people with different genders and incomes had no overall difference in their opinions on governance according to good governance principles. People of different ages had no overall difference in their opinions on governance. When considering each aspect, it was found that the morality principle and transparency principle differed significantly at the .05 statistical level.</p> 2024-07-01T00:00:00+07:00 Copyright (c) 2024 วารสารวิชาการ วิจัย และนวัตกรรม มสธ. (มนุษยศาสตร์และสังคมศาสตร์) (ออนไลน์) https://so04.tci-thaijo.org/index.php/InnovationStou/article/view/267122 Management According to the POCCC Management Process that Affect the Quality of Work Life of Civil Servants Under the Queen Sirikit Department of Sericulture 2024-05-28T13:14:13+07:00 Jutharut Sililaohawattanakul Jakkrapan@pnru.ac.th Jakkrapan Kittinorarat jakkrapan@pnru.ac.th <p> This research aims to: 1) study the management and quality of work life of civil servants under the Department of Sericulture, 2) compare the differences in individual basic factors affecting the quality of work life of civil servants under the Department of Sericulture, and 3) investigate the relationship between management factors affecting the quality of work life of civil servants under the Department of Sericulture. This is a quantitative study, collecting data using questionnaires from a sample of 285 civil servants, permanent employees, and government employees of the Department of Sericulture. The data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. Hypotheses were tested using t-tests, one-way ANOVA with F-tests, and multiple regression analysis.<br /> The results showed that: 1) the overall opinions on management factors were at a high level, and the overall quality of work life was also at a high level, 2) employees with different gender, age, average monthly income, work experience, and types of evaluators had significantly different quality of work life at the .05 significance level, and 3) the management factors affecting the quality of work life of civil servants under the Department of Sericulture included coordination, followed by organization arrangement, and lastly, control, all of which were significant at the .05 significance level.</p> 2024-07-01T00:00:00+07:00 Copyright (c) 2024 วารสารวิชาการ วิจัย และนวัตกรรม มสธ. (มนุษยศาสตร์และสังคมศาสตร์) (ออนไลน์) https://so04.tci-thaijo.org/index.php/InnovationStou/article/view/253650 Community Participation in House Police Projects Towards Preventive Working Crime Suppression Bang Bua Thong District, Nonthaburi Province 2023-10-23T14:38:33+07:00 Bawornthep Jankhaekla bawornthepjan@outlook.com Rattaburut Khumsap ratthaburut12@gmail.com <p> This quantitative research aimed to study community participation in the police housing project for crime prevention and suppression and to compare community participation in the project in Bang Bua Thong District, Nonthaburi Province. The population consisted of 450 people participating in the police housing project in Bang Bua Thong District, Nonthaburi Province. Descriptive statistics used for data analysis included frequency distribution, percentage, mean, and standard deviation. Comparative analysis statistics included t-test and F-test.<br /> The study results revealed that overall community participation in the police housing project for crime prevention and suppression in Bang Bua Thong District, Nonthaburi Province, was at a high level (x̅ = 4.05, S.D. = .62). When considering each aspect, participation in benefits was at the highest level (x̅ = 4.11, S.D. = .64), followed by participation in decision-making and planning (x̅ = 4.06, S.D. = .65), participation in activity implementation (x̅ = 4.03, S.D. = .62), and participation in monitoring and evaluation (x̅ = 4.01, S.D. = .68). The comparison of community participation revealed that people with different genders, ages, education levels, and lengths of residence in the community did not have significantly different opinions on overall and individual aspects of community participation in the police housing project for crime prevention and suppression in Bang Bua Thong District, Nonthaburi Province.</p> 2024-07-01T00:00:00+07:00 Copyright (c) 2024 วารสารวิชาการ วิจัย และนวัตกรรม มสธ. (มนุษยศาสตร์และสังคมศาสตร์) (ออนไลน์)