STOU Academic Journal of Research and Innovation (Humanities and Social Science)

The Relationship Between Operational Factors and Work-Related Stress Among Employees of Thinkbig Consulting Co., Ltd.

Phensuda Mongkolmai, Anek Pradittharom — Fri, 19 Sep 2025 00:00:00 +0700

This research aimed to (1) examine work-related factors that affect employee stress at Thinkbig Consulting Co., Ltd., (2) investigate the level of work-related stress among employees at Thinkbig Co., Ltd., and (3) explore the relationship between work-related factors and employee stress at Thinkbig Consulting Co., Ltd. A quantitative research methodology was employed, using the total population of 110 employees. Data were collected through questionnaires and analyzed using statistical methods, including mean, percentage, frequency, standard deviation, and Pearson’s correlation coefficient. The findings revealed that employees at Thinkbig Consulting Co., Ltd. generally reported a low level of agreement regarding work-related factors affecting stress. Similarly, the overall level of work-related stress was found to be low. Furthermore, a strong positive correlation was found between work-related factors and employee stress, with a statistically significant correlation coefficient of 0.820 at the 0.01 level.

Listeners’ Exposure Behavior, Satisfaction and Demand for Programming from the Broadcasting Service of Border Patrol Police

Natee Hongsa, Monwipa Wongrujira — Fri, 19 Sep 2025 00:00:00 +0700

This research aimed to study: 1) the listeners’ exposure behavior of the Broadcasting Service of Border Patrol Police; 2) listeners’ satisfaction with the station’s programming; and 3) listeners’ demands for programming. It applied the quantitative research method of a survey by questionnaires. The sample population was 400 listeners to the Broadcasting Service of Border Patrol Police in Kanchanaburi, Prachuab Khiri Khan, Chaiyaphum, Yasothon, Udon Thani, Phrae, Tak, Nakhon Si Thammarat, Songkhla, and Bangkok, were chosen through multi-stage sampling. Data were analyzed with the descriptive statistics of frequency, percentage, mean, and standard deviation.
The results showed that 1) The majority of survey respondents listened to the Broadcasting Service of Border Patrol Police’s programs on a radio in their place of residence. Most listened for less than 30 minutes per day, 1-2 times a week, most often during the time period 06:00-09:00. They chose to listen to only the programming that was interesting, for the purpose of obtaining news and information, especially the “Nana Sara Gab BPP.” program. Most survey respondents had never participated in any station activities. 2) Overall, listeners were highly satisfied with the station. The category that received the highest average satisfaction score was program content, followed by program hosts, and type of programs, while the category that received the lowest average satisfaction score was program participation. 3) Overall, listeners had a high level of demand for the station. Considering different aspects, the highest average demand score was for transmission signal clarity, followed by good program hosts and types of programs. The lowest average demand score was for audience participation. Listener suggestions were for the station to improve its signal transmission to reach a wider area and to provide greater audio clarity.

Crisis Resilience Developing an Integrated Public Disaster Communication System for Bangkok

Titipat Iamnirun — Fri, 19 Sep 2025 00:00:00 +0700

This research aims to 1) study the current state of public disaster management and crisis communication in Bangkok; 2) analyze best practices from the industrial sector, and 3) develop integrated disaster communication guidelines. Using qualitative research methodology through a case study of the 2025 building collapse incident, data was collected via in-depth interviews and focus groups with 16 stakeholders. The findings revealed that: 1) Bangkok's disaster management and crisis communication face challenges including lack of unified command, delayed and conflicting communication, insufficient preparedness, and limited public participation; 2) Best practices from the industrial sector demonstrate strengths in centralized command systems, integrated technology utilization, continuous personnel development, and strong safety culture; 3) Integrated disaster communication guidelines encompass six dimensions: command system reform, integrated communication system development, community participation enhancement, technology application, specialized personnel development, and legal framework improvement for transparency. The study's theoretical contributions include the “Adaptive Cross-sector Integration Model” that applies industrial practices to urban contexts, the development of an “Integrated Crisis Communication Platform” serving as a Single Source of Truth, and the “Community-centered Resilience Building” concept that positions communities as owners of disaster management systems. These research findings provide guidelines for enhancing Bangkok's disaster management capabilities toward greater efficiency and sustainability.

Healthcare Material Development in Safely Using Supplementary Products for the Elderly

Wed, 08 Oct 2025 00:00:00 +0700

This article aims to develop and evaluate the effectiveness of a multimedia health education tool on the safe use of dietary supplements for older adults, using a research and development (R&D) design based on the ADDIE model, comprising five phases: Analysis, Design, Development, Implementation, and Evaluation. Data collection tools included semi-structured interviews, knowledge tests, awareness assessments, and multimedia user satisfaction and quality evaluation forms. Descriptive statistics, specifically mean and standard deviation, were used to describe demographic data. Content analysis was utilized for data concerning the context and behaviors of supplement use. A one-sample t-test was used to analyze the pre-test and post-test results, and the multimedia's efficiency was evaluated using Meguigan's formula.
Findings revealed that older adults often misunderstood the nature of dietary supplements, relied on unreliable information sources, and lacked consultation with health professionals, leading to adverse interactions with medications. The developed multimedia content addressed key principles for the safe use of supplements and was designed based on Bloom’s Taxonomy to target cognitive, affective, and behavioral learning domains. Pilot testing showed that participants understood the content well and reported high levels of satisfaction. Effectiveness evaluation using Meguigans formula demonstrated significant improvements in both knowledge and awareness, with performance indices exceeding 60%. User satisfaction ratings across content, presentation, and narration averaged close to or above the 4.5 benchmark, indicating the tool’s clarity, relevance, and appropriateness for the target audience.

Effects of Cooperative Learning with the Group Investigation Technique on Bangkok University Students’ Identity Formation

Weerapong Pounglek , Suntaree Polvivat, Alhuda Chanitphattana — Tue, 21 Oct 2025 00:00:00 +0700

This study investigated the effects of cooperative learning using the group investigation technique on the identity development of Bangkok University students in three domains: creativity, entrepreneurial spirit, and internationalization. It was hypothesized that the experimental group would score significantly higher than the control group in both overall and domain-specific identity, and that their posttest scores would exceed pretest scores at the .05 level of significance.
A true experimental design with a randomized control group and pretest-posttest measurement was employed. The participants were 80 second-year students majoring in Influencer Branding, divided into an experimental group and a control group of 40 each, using multi-stage sampling. The experimental group received instruction through cooperative learning with the group investigation technique, while the control group followed conventional instruction. The research instrument was a student identity scale aligned with Bangkok University’s identity framework. Data were analyzed using independent and paired-sample t-tests.
The results showed that the experimental group significantly outperformed the control group and demonstrated notable gains from pretest to posttest. This confirms the effectiveness of cooperative learning using group investigation in enhancing student identity in alignment with institutional goals. The participatory and project-based nature of the approach contributed to deeper identity formation. It is recommended that this model be applied in other courses and that identity-based instructional design be promoted more broadly.

Pay During Temporary Layoff Under the COVID-19 Crisis

Jiraporn Sudhankitra — Sat, 25 Oct 2025 00:00:00 +0700

The objectives of this study are as follows: 1) To study and review theoretical concepts. international standards laws and measures regarding payments to employees during a temporary shutdown of business. 2) To analyze guidelines for interpreting and enforcing payments to employees during a temporary shutdown of business according to Section 75 of the Labor Protection Act B.E. 2541 during the COVID-19 outbreak. and 3) To study and suggest ways to improve the law to make it clearer and consistent with international labor standards and the spirit of labor law. To use as a guideline for solving current problems. and prevent the spread of other diseases and events that may occur unexpectedly.
The study found that, overall, Section 75 of the Labor Protection Act B.E. 2541 and measures to provide compensation to unemployed employees from the effects of the COVID-19 outbreak It is consistent with international measures. and can provide protection and fairness to employers and employees However, it was found that there were still some problems in interpretation and enforcement. It is, therefore, proposed to amend the words in the first paragraph as follows: “In the case where the employer needs to temporarily suspend or reduce the working hours of the employees for any important business reason that affects the employer's business operations which affects the employer's business operations to the extent that the employer is unable to operate the business as usual which is not a force majeure event, the employer must pay the employee not less than 50 percent of the working day wages that the employee received before the employer ceased business throughout the period that the employer did not allow the employee to work at the place of payment according to Section 55 and within the time period for payment according to Section 70 (1).” And add paragraph two as follows: “For a shutdown of business that lasts longer than 90 days, the employee has the right to terminate the contract with the employer by complying with Section 17 and is entitled to receive financial assistance at the compensation rate according to Section 118.”

Concepts Synthesis of Design Guidelines of Physical Environmental for Early Childhood: The Documentary Research

Rodjana Sangtong — Sat, 01 Nov 2025 00:00:00 +0700

This documentary research aimed to study and synthesize guidelines for designing physical environments for early childhood. By using the Documentary research technique (Scott, 1990) in studying related literatures consists of 5 Thai literatures and 4 foreign literatures. The study results can summarize knowledge about the elements of designing physical environments for early childhood, divided into 3 important aspects: 1) Space arrangement, which found that the most commonly considered design characteristic was that the space is flexible for organizing a variety of activities; 2) Decoration, which found that the most commonly considered design characteristic was using light colors and decorating the space in connection with nature; and 3) Furniture selection, which found that the most commonly considered furniture selection characteristic was that the furniture is strong, safe, and easy to clean. This documentary research will serve as a guideline for planning, designing, and improving the space of educational institutions to be consistent with early childhood development.

Oral English Communication Problems and Solutions of Long-Tail Boat Crews in Phang Nga Province

Sun, 09 Nov 2025 00:00:00 +0700

Pang Nga province has many famous sea tourist attractions in Southern Thailand, so a lot of foreign tourists visit there. Consequently, longtail-boat crew, namely key local personnels of tourism, need to verbally communicate in English for guiding and facilitating the tourists. However, they seem to face certain problems. This study aimed to investigate the problems of oral communication in English that long-tail boat crews faced and to identify the strategies used by long-tail boat crews to solve such problems. This qualitative study employed semi-structured interview. The sample consisted of 10 longtail boat serving tourists from the Koh Klang and Khlong Khian communities, Takua Thung district, Phang Nga province. The researchers used a content analysis method to analyze the recorded oral interview data. The results showed that the long-tail boat crews faced specific main problems related to oral English communication, including pronunciation, vocabulary, grammar, accents, feelings of difficulty in speaking English, challenges with foreign tourists who speak English as second and native languages, cultural differences, speaking rapidly, long sentences, and slang. Additionally, the crews employed particular strategies to address these problems, which included adjusting their speech, managing misunderstandings caused by misuse of terminology, understanding long and complex sentences, communicating with non-proficient English speakers, learning about cultural differences, using translation applications, employing body language, and developing their English communication skills. This research reflects grassroots-level English communication among local tourism workers in southern Thailand. It also indicates a readiness of English communication of tourism personnels for increasing the income to their communities.

Credit Bank: Concepts, Background, Operational Status, and Challenges in Thailand

Metchanon Prajuablap, Sathidaporn Khomsod — Sun, 31 Aug 2025 00:00:00 +0700

This academic article presents the concepts, background, operational status, and challenges of the Credit Bank system in Thailand's basic education and vocational education sectors. The Credit Bank system in Thailand has been influenced by lifelong learning promotion and the recognition of prior learning. Its development can be traced through three stages. The first, from 1999 to 2018, began with the announcement of the National Education Act of 1999, which primarily focused on credit transfer within educational institutions. The second, from 2018 to 2023, was a period of research and development of the Credit Bank’s models, components, and operational guidelines. The third, starting in 2024, follows the Ministry of Education's announcement on Credit Bank operations. Currently, the structure of the Credit Bank system in basic and vocational education is divided into four levels: Central Credit Bank (regulator), Educational-Level Credit Bank (monitor), Provincial-Level Credit Bank (coordinator), and School-Level Credit Bank (operator). Key challenges in the operation of
the system include the absence of specific legislation, a complex structure, and a lack of public understanding.

Teung Stifueang, A Legendary Thai Advertiser Ahead of His Time of Thai Television Channel 4, Bangkhunphrom

Chompunuch Punyapiroje, Prapas Nualnetr — Sun, 31 Aug 2025 00:00:00 +0700

This academic article aims to document the biography and works of Banyong Senalak, known in the industry as “Teung Stifueang,” in his capacity as a live advertising presenter for Thai Television Channel 4, Bang Khun Phrom. His professional career in advertising was shaped by extensive experience in various television-related roles. Distinguished by his unique qualities—creativity, humor, quick wit, linguistic proficiency, and boldness in presenting in fresh and unconventional ways—he stood apart from other hosts of his era. These traits made his live advertising performances highly distinctive and captivating to audiences. Product owners and media professionals alike recognized his skill and talent, establishing “Teung Stifueang” as a role model and a celebrated legend in the history of Thai television advertising.

Winning of New Generation Gen Z Consumers with New Marketing Mix Strategy (4C's)

pimchaya fakpiem, Jariya Rukkhaphan — Wed, 17 Sep 2025 00:00:00 +0700

Generation Z is a consumer group that significantly influences current spending in the market and is an important variable in determining changes in consumer behavior. This is because Gen Z consumers have different behaviors and expectations from previous generations. Therefore, entrepreneurs and marketers need to adjust their strategies to align with Gen Z consumer behavior. Traditional marketing, focusing on the traditional marketing mix (products, prices, distribution channels, and sales promotions), may not be effective enough. Gen Z consumers do not believe in traditional marketing, but rather focus on new marketing that allows consumers to engage with brands more. Therefore, when marketing to Gen Z consumers, it is necessary to focus on the new marketing mix (4C's), which includes consumers, cost, communication, and convenience. This is a marketing concept that looks at the consumer's perspective, emphasizing and focusing on customers, so that marketers can reach current consumers more easily and communicate with them more effectively.