https://so04.tci-thaijo.org/index.php/JMA/issue/feedMahachula Academic Journal2025-01-31T21:37:33+07:00suchaya sirithanyapornSuchaya998464@gmail.comOpen Journal Systems<p><img src="https://so04.tci-thaijo.org/public/site/images/suchaya09/20190826113420_A408E920-5F80-44CC-B986-0F59ADF90550.jpg" width="721" height="375" /></p> <p><strong> Mahachula Academic Journal</strong> of Mahachulalongkornrajavidyalaya University, a journal which aims are to promote the production of academic and research papers on Buddhism; to provide academic services in Buddhism to society; to be a platform for Buddhist perspective exchanges; to be a central academic journal of the University in publishing academic and research articles of the administrators, faculty members, academics, researchers and graduate students, in the religious and philosophical dimensions as well as Buddhism and modern sciences under the scope of sociology, liberal arts and interdisciplinary in humanities and social sciences. It is now <strong>calling for papers</strong> in both Thai and English for publications.</p>https://so04.tci-thaijo.org/index.php/JMA/article/view/276604Dissemination Models of Knowledge and Just Practices as Depicted in the Ten Jataka Tales via Digital Online Platforms2024-12-11T09:48:40+07:00Phramaha Yutthana Narajetthothira74@gmail.comPhrakhrubavanavaḍḍhanabanditthira74@gmail.comJutharat Thonginchanthira74@gmail.com<p> This research article has three objectives: 1) To study the knowledge and practices of justice as depicted in the Ten Jataka Tales; 2) To develop a model for disseminating the knowledge and practices of justice as depicted in the Ten Jataka Tales through an online digital system; and 3) To present innovative methods for disseminating the Ten Jataka Tales creatively on an online digital database. The research will employ a documentary research method, involving the study of data from the Tipitaka, commentaries, related documents and research, interviews with five experts, data analysis, data compilation, and presentation of data through content analysis and descriptive analysis.</p> <p> The research result found that; (1) The knowledge and practices of justice as depicted in the Ten Jataka Tales can be divided into two parts: the first part is the ten perfections cultivated by the Bodhisattva, and the second part is the concept of justice as it appears in the Ten Jataka Tales. The first part, the continuous cultivation of perfections by the Bodhisattva in the Ten Jataka Tales, includes: generosity, morality, renunciation, wisdom, energy, patience, truthfulness, determination, loving-kindness, and equanimity. The second part, the concept of justice as it appears in the Ten Jataka Tales, encompasses various aspects such as: treatment of prisoners, the disabled, and the general public; dealing with envious individuals within an organization; the use and distribution of royal power, and the prevention of power struggles; the firmness and wisdom of leaders; social welfare; the virtues of a good person; donations of auspicious elephants, the great offering of seven hundred sets of robes, sons, daughters, and wives, and so on. (2) There are three primary digital online formats for disseminating knowledge and the practice of justice as depicted in the Ten Jataka Tales: the evidence-based presentation format, which provides data on the Jataka Tales that reflects the embedded knowledge and practices of justice; the instructional presentation format, which highlights key points, significant individuals, events, and principles or moral values that can be applied to benefit individuals and society; and the persuasive presentation format, which aims to motivate the audience to create positive things that benefit themselves, others, or society as a whole.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 พระมหายุทธนา นรเชฏฺโฐ รศ.ดร.https://so04.tci-thaijo.org/index.php/JMA/article/view/276229A New Way of Expressing Gratitude in Thai Society2024-11-18T15:16:21+07:00Phra sophart Gambirappaññosophartvon188@gmail.comPhramaha Twee MahãpaññoSophartvon188@gmail.comSanu MahatthanadullSophartvon188@gmail.com<p> This Research Article the following objectives: (1) To study the expression of gratitude in Buddhist scriptures, (2) To study the old way of expressing gratitude of Thai society, and (3) To study a new way of expressing gratitude in Thai society. It is a qualitative research and applied in the field by interviewing 12 key informants Then, the information obtained from the interview was analyzed, tested, and summarized.</p> <p> The research study found that<strong> </strong>(1) Gratitude means knowing the kindness that others have done. It is considered a virtue of goodness or an important foundation of human beings because humans must always have relationships or are related to others. Human life can survive because they are supported and cared for by benefactors such as parents, teachers, relatives, etc. In terms of the mind, humans are instilled with morality in the value of the mind from other people, such as parents, etc. Therefore, humans have morality and good attitudes to create benefits for themselves and the community, which is considered an important principle for living a prosperous and progressive life. Gratitude is an important component of humanity. (2) The old way of expressing gratitude in Thai society has the same form of expressing gratitude as in Buddhism. This is because all human beings live together in a society where they must depend on each other. Therefore, human beings must know how to be grateful and think of repaying the kindness of those who have done them favors, such as parents, teachers, relatives, national institutions, religions, kings, as well as helping society as a whole with kindness and compassion. Doing so will bring happiness, prosperity, and auspiciousness to one's life. (3) The new way of expressing gratitude in Thai society involves adapting traditional expressions of gratitude to fit the digital age, aligning with the rapid changes of the modern world. Today, gratitude can be expressed in more diverse ways than in the past, thanks to the power of social media, which has a significant influence on our daily lives.The Buddhist principle of gratitude remains a timeless value worth preserving, but the methods of expressing it can be adjusted to suit contemporary times. This includes utilizing technology and innovations such as computers, smartphones, the internet, and various applications to facilitate communication, work, and transactions. Examples include online shopping platforms like Lazada and Shopee, as well as automated services. These modern tools enable people to stay connected to the globalized world while maintaining and expressing the core values of gratitude in ways that resonate with modern society.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 พระสุพาต คมฺภีรปญฺโญ (วุน)https://so04.tci-thaijo.org/index.php/JMA/article/view/276479An Analytical Study of the Value of Mettã in the Suvanฺnฺasãma Jãtaka2024-12-04T06:26:23+07:00Witaya Suwannapanwitayasuwannapan@gmail.comMaechee Kritsana Raksachomkritsana.rak@mcu.ac.thOrachorn Kraichakrpu_2556@yahoo.com<p> In this research, three objectives were purposely made: 1) to study <em>mettã pãramĩ </em>(the perfections of loving-kindness) in Buddhist scriptures, 2) to study the cultivation of <em>mettã pãramĩ </em>in the Suvanฺnฺasãma Jãtaka, and 3) to analyze the value of <em>mett</em>ã in the Suvanฺnฺasãma Jãtaka. The study employed a documentary research method done by examining Buddhist scriptures and then the descriptive analysis was made accordingly.</p> <p> The study found that <em>mett</em>ã in Buddhist scriptures basically refers to loving-kindness, friendliness, and goodwill towards others and all sentient beings for happiness and prosperity. The development of <em>mett</em>ã involves avoiding unwholesomeness and promoting wholesomeness to benefit practitioners and acquire enlightenment knowledge (bodhiñana). This enlightenment knowledge is divided into three levels: (1) the cultivation of <em>mett</em>ã <em>pãramĩ</em> referring to the dedication of one’s wealth and servants, (2) the cultivation of <em>mett</em>ã upapãramĩ referring to superior perfections by dedicating organs in one’s body, and (3) the cultivation of mettã paramatthapãramĩ referring to supreme perfections by devoting one’s life. Those who practice loving-kindness receive the following benefits: (1) peaceful sleep, (2) joyful awakenings, (3) no nightmares, (4) being loved by all human beings, (5) being beloved by all nonhuman beings, (6) being protected by all deities, (7) being safe from fire, poisons, and weapons, (8) having a concentrated mind, (9) having a bright face, (10) being mindful, and 11) attaining the Brahma world. The cultivation of mettã in the Suvanฺnฺasãma Jãtaka has begun since he was born as Bodhisatta Suvanฺnฺasãma where he recalled that parents were the creator of children, thus he treated them with affection and kindness in order to make their parents happy. Suvanฺnฺasãma still showed his loving-kindness and forgiveness to King Piliyakkha despite being wounded by a poisoned arrow that entered his right body and exited on the left side. Despite pain and blood spurting from his mouth, Suvanฺnฺasãma delivered the stanzas of loving-kindness to the King. In order to cultivate mettã toward animals, the environment, forests, and rivers, one must refrain from taking advantage of them, harming, destroying, and instead must preserve and protect them. According to the Suvanฺnฺasãma Jãtaka, mettã corresponds to value such as modesty, loving-kindness, forgiveness, patience, goodwill, and the cessation of vengeance. All of this will eventually lead to the way, fruition, and Nibbãna.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 วิทยา สุวรรณพันธุ์, แม่ชีกฤษณา รักษาโฉม, อรชร ไกรจักร์https://so04.tci-thaijo.org/index.php/JMA/article/view/275538Human resource management and organizational engagement that affect the efficiency of employee performance in the company2024-12-24T12:22:17+07:00suthon chomchuensuthon.chom@gmail.comPinyada Ruensookpinyada3443@gmail.com<p><strong>Abstract</strong></p> <p> The purposes of this research were: 1) To study the level of opinion on human resource management, organizational commitment, and work performance efficiency. 2) To study how human resource management affects the work performance efficiency of company employees 3) To study how organizational commitment affects the work performance efficiency of company employees. The research instruments were questionnaire data analyzed by a quantitative research population of company employees. The sample size was 139. The research instruments were questionnaires. The statistics used in data analysis were Descriptive statistical analysis, frequency, percentage, mean, standard deviation, Pearson correlation coefficient, and multiple regression analysis.</p> <p> The results were as follows: (1) The level of opinion on human resource management, Organizational commitment, And The level of opinion on work performance efficiency, overall, is high. (2) Human resource management in terms of recruitment and selection, human resource planning, labor relations, training and development, and health and safety has a statistically significant impact on the work performance efficiency of company employees at the 0.05 level. (3) The organizational commitment in terms of willingness to dedicate oneself to the organization and the desire to maintain membership in the organization has a statistically significant impact on the work performance efficiency of company employees at the 0.05 level.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 สุธน ชมชื่น, ภิญญดา รื่นสุขhttps://so04.tci-thaijo.org/index.php/JMA/article/view/276858Factors Promoting Success in Academic Position "Professor" of Lecturers at Higher Education Institutions (Thailand)2024-12-24T06:33:11+07:00Thanin Sitthiwiratthamsupapornpolitical@gmail.comSukum Chaleysubsupapornpolitical@gmail.comPitauk Chancharoensupapornpolitical@gmail.comSupaporn Tungdamnernsawadsupapornpolitical@gmail.com<p> This research article aimed to study factors promoting success in academic position "Professor" of lecturers at higher education institutions (Thailand). Using qualitative research methodology, key informants were 5 professors from higher education institutions, selected through purposive sampling for 1 person and snowball sampling for 4 persons. Data were collected through semi-structured in-depth interviews using storytelling technique. Content analysis and thematic analysis were employed for data analysis.</p> <p> The research findings revealed four main success factors: (1) Academic qualifications and works, including quality research production, academic textbook writing, and continuous work development (2) Way of life, including work-life balance, clear goal setting, and effective time management (3) Professional success, including continuous self-development, quality academic work production, and significant roles in curriculum and teaching development (4) Social interaction, including organizational support, academic networking, good role models, and family support. The key finding indicated that success in professorship results from a combination of internal factors, including achievement motivation and self-development commitment, and external factors, including organizational support, academic networks, and supportive work environment. All factors must operate in harmony and promote each other.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 สุภาภรณ์ ตั้งดำเนินสวัสดิ์https://so04.tci-thaijo.org/index.php/JMA/article/view/277088The Effects of Skill Exercises Integrated with Cooperative Learning Using the KWL-Plus Reading Technique on the English Reading Comprehension Skills of the Fourth Grade Students at Surao Thang Kwai School2025-01-02T10:29:18+07:00Natcha Neelapaijitnatshy18@gmail.comKittisak Laksananatshy18@gmail.com<p> The research aimed to: (1) compare the English reading comprehension skills of the fourth-grade students before and after participating in cooperative learning with the KWL-Plus reading technique integrated with skill exercises, and (2) investigate students' satisfaction with the KWL-Plus reading technique integrated with skill exercises. The sample used in this study consisted of the 25 fourth-grade students enrolled in the first semester of the 2024 academic year at Surao Thang Kwai School, under the jurisdiction of the Prawet District Office, Bangkok. The sample was selected using the cluster random sampling method. The research instruments used in this study included: (1) lesson plans for English reading comprehension utilizing cooperative learning with the KWL-Plus reading technique integrated with skill exercises, (2) skill exercises for English reading comprehension, (3) an English reading comprehension test, and (4) a student satisfaction questionnaire regarding cooperative learning with the KWL-Plus reading technique combined with skill exercises. Data were analyzed using descriptive statistics, including mean scores, standard deviations, and relative development scores. Additionally, the mean scores from the English reading comprehension test were compared using the Dependent t-test statistical method.</p> <p> The results of the study revealed that: (1) students who participated in cooperative learning with the KWL-Plus reading technique integrated with skill exercises demonstrated significantly higher English reading comprehension skills after learning compared to before learning, at a significance level of .05, and (2) students expressed the highest level of satisfaction with the cooperative learning approach using the KWL-Plus reading technique combined with skill exercises, with a mean score of 4.97 and a standard deviation of 0.16.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 ณัฐชา นีละไพจิตรhttps://so04.tci-thaijo.org/index.php/JMA/article/view/275049A Study of Meditation Practice in the Commentary on the Dhammapada: A Case Study of the Sahassavagga2024-10-03T13:51:46+07:00Phramaha Chalong Khemaratochalongkhemarato@gmail.comKritsana RaksachomKritsana_rak@mcu.ac.thorachorn Kraichakrorachorn.k2505@gmail.com<p> The research titled has three objectives: (1) to study meditation exercises as presented in Buddhist scriptures, (2) to examine the structure and content of the Sahassavagga, and (3) to analyze the principles of meditation in the Sahassavagga. This research is a documentary study</p> <p> The findings reveal that (1) Buddhist meditation exercises are of two types: Samatha (tranquility meditation) and Vipassanā (insight meditation). On the one hand, Samatha meditation is practiced within the framework of 40 meditation objects, leading to a calm and concentrated mind, on the other hand, Vipassanā meditation is practiced by contemplating on Nāma and Rūpa within the framework of three characteristics of existence: impermanence (anicca), suffering (dukkha), and non-self (anatta). (2) The structure and content of the Sahassavagga involve narratives about various individuals and teachings (verses) that the Buddha delivered. There are 14 stories in total, including those of the man who killed a red-bearded robber, Bhāhiyadārucīriya Thera, Kundaḷakesi Theri, the brahmin Anāthapucchaka, the uncle of Sāriputta Thera, the nephew of Sāriputta Thera, the friend of Sāriputta Thera, Āyuvaddhana Kumāra, the novice Saṅkicca, Khāṇukoṇḍañña Thera, Sappadāsa Thera, Paṭācārā Theri, Kisāgotamī Theri, and Bahuputtikā Theri. (3) The meditation teachings in the Sahassavagga emphasize the comparison of a meaningful word, teaching, or verse to useless hundreds or thousand words where words that are beneficial involve discussing the aggregates (khandhas), elements (dhātus), sense bases (āyatanas), faculties (indriyas), powers (balas), factors of enlightenment (bojjhaṅgas), the foundations of mindfulness (satipaṭṭhānas), and Nibbāna. These teachings are subjects of insight meditation, focusing on the awareness of the arising and ceasing of physical and mental phenomena according to the three characteristics of existence: impermanence, suffering, and non-self. The Buddha delivered these profound teachings to both householders and monastics, conveying that even one meaningful word can lead listeners to attain the ultimate goals: the path, fruition, and Nibbāna. If the primary goal is not yet achieved, the secondary attainment is the celestial realm.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 พระมหาฉลอง เขมรโต เขมรโต, แม่ชีกฤษณา รักษาโฉม, อรชร ไกรจักร์https://so04.tci-thaijo.org/index.php/JMA/article/view/276840Digital Media Usage Behavior and Digital Media Marketing Factors Influencing Cultural Tourism Decision-Making of Tourists in Sriracha District, Chonburi Province.2024-12-23T17:04:28+07:00Naphattharakarn Baibua65920062@go.buu.ac.thNatthakan Pruksorranan65920062@go.buu.ac.th<p> The study aims to examine the behavior of digital media usage, digital marketing media factors, and the decision-making process for cultural tourism among tourists in Sriracha District, Chonburi Province. It seeks to analyze the relationship between digital media usage behavior and digital marketing media factors that influence decisions to engage in cultural tourism in the specified area. This research employs a quantitative approach. The population and sample group for the study include 400 Thai tourists participating in cultural tourism in Sriracha District, Chonburi Province. The sampling method used is accidental sampling, with questionnaires as the data collection tool. Statistical analyses include percentage, mean, standard deviation, one-way ANOVA, and multiple regression analysis, with a significance level set at 0.05.</p> <p> The results revealed that 1) Digital media usage behavior and digital marketing media factors significantly influence the decision to participate in cultural tourism in Sriracha District, Chonburi Province. Most tourists use digital media for approximately 5–8 hours per day, especially between 12:01 PM and 3:00 PM, to evaluate options for purchasing tourism-related products and services. And 2) Differences in tourists’ digital media usage behavior significantly impact their decision to choose cultural tourism destinations. Statistically significant factors include the purpose of using media, the devices used, types of media, and types of content. Digital marketing media factors—such as advertising, public relations, personal selling, sales promotion, and direct marketing—significantly affect the decision-making process for cultural tourism in the area at a significance level of 0.05</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 ณภัทรกาญจน์ ใบบัวhttps://so04.tci-thaijo.org/index.php/JMA/article/view/270070Legal Measures to Prevent Repeat Offenses Case Study of Drug Dealers2024-03-07T10:35:23+07:00Teeraphong SrimalaTeeraphongs@oncb.go.thAkkhakorn ChaiyapongTeeraphongs@oncb.go.thNoppadol TadruebTeeraphongs@oncb.go.th<p> The objectives of this study were to (1) study the problem of the lack of appropriate legal measures to prevent drug traffickers from re-offending in Thailand; (2) study concepts and theories regarding punishment of offenders. rehabilitation of offenders and assistance to offenders in order to prevent repeat offenses. (3) Study legal measures related to the prevention of repeat offenses in Thailand and abroad, and (4) Propose guidelines for legal measures to prevent repeat offenses by drug traffickers in Thailand It is qualitative research. By studying and researching information from books, textbooks, and academic articles. court judgment and electronic data The data from the study were analyzed, synthesized and compiled in a descriptive form. To create guidelines for legal measures to prevent repeat offenses by drug traffickers in Thailand.</p> <p> The results of the study found that (1) the Drug Code Has specified legal measures to prevent repeat offenses by drug users. According to the concept that "addicts are patients", the Drug Code may only include rehabilitation measures by the Department of Corrections while they are serving their sentences. (2) Under the theory of punishment to correct and rehabilitate offenders. Prevention of repeat offenses It must consist of a 3-part process: correction and rehabilitation. Post-release supervision and the assistance process after release (3) Prevention of repeat offenses in Thailand Legal measures appeared only for sexual offenses and violence. By the Act on Measures for Preventing Repeat Offenses in Sexual or Violent Offenses, B.E. 2022, but in terms of prevention Repeat offenses by drug dealers Carry out in accordance with the policy of the Ministry of Justice. By establishing a special center to monitor public safety in 2020, which is an operation in the form of requesting cooperation from various government agencies, including the Department of Corrections, Royal Thai Police. Provincial government and local government Makes it more effective in preventing repeat offenses. It is not equivalent to the case certified directly by law. (4) The researcher therefore proposes the following guidelines: 1) In the case of measures to monitor and monitor drug traffickers after their release. Measures should be taken to determine the time frame for probation after release and include measures to monitor and monitor those released from prison after release. Following precedent set forth in United States law. to be enforced in the case of drug dealers With the addition of the Narcotics Code in Section 123/1 2) in the case of relief measures after release There should be measures to provide assistance after release. By means of supporting the budget for employment of post-release prisoners following the example of the Opportunity Act of 2007 of the United States. By adding relief measures after the release of drug traffickers in the Narcotics Code, Section 123/2.</p> <p> </p>2025-01-31T00:00:00+07:00Copyright (c) 2025 ธีรพงษ์ ศรีมาลาhttps://so04.tci-thaijo.org/index.php/JMA/article/view/277128The Effects of Cooperative Learning Approach Combined with E-books on Academic Achievement in Health Education for Grade 11 Students at Donmuang Chaturachinda School2025-01-22T09:38:55+07:00wanwisa chamnanthamwanwisapo@dmj.ac.thKittisak Laksanasupicha.28@gmail.com<p> This research aimed to (1) compare the academic achievement of Grade 11 students in health education before and after being taught using a cooperative learning approach combined with e-books, and (2) study the satisfaction of Grade 11 students at Don Mueang Chaturachinda School with the cooperative learning approach combined with e-books. The study was conducted during the first semester of the academic year 2024, involving 33 students selected through using the cluster random sampling method. The research tools included: 1) A cooperative learning lesson plan combined with e-books on the topic of internal organ systems. 2) An achievement test in health education on the topic of internal organ systems. 3) A satisfaction questionnaire regarding the cooperative learning approach combined with e-books. The analysis of mean, standard deviation, and dependent t-test.</p> <p> The research findings revealed that; 1) Students taught using the cooperative learning approach combined with e-books in health education demonstrated significantly higher post-test scores than pre-test scores at the .05 2) Students' satisfaction with the cooperative learning combined with e-books was at the highest level overall.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 วรรณวิสา ชำนาญธรรมhttps://so04.tci-thaijo.org/index.php/JMA/article/view/277049The Effects of the 2W3P Learning Approach Combined with Online Exercises on English Learning Achievement of Grade 8 Students at Don Mueang Chaturachinda School2025-01-22T11:57:48+07:00Supicha Tragoonsawangsupoj06@gmail.comKittisak Laksanasupicha.28@gmail.com<p><span class="fontstyle0"> This study aimed to (1) compare the English achievement of students before and after instruction using 2W3P learning management with online exercises, and (2) study the satisfaction of students with the 2W3P learning management with online exercises. The sample group consisted of 30 Grade 8 students from Don Muang Chaturachinda School in the frst semester of the 2024 academic year, selected through cluster random sampling. Research instruments included (1) a 2W3P lesson plan for “Characters larger than life,” (2) online exercises for “Characters larger than life,” (3) a test to measure achievement in the subject of Basic English, “Characters larger than life,” and (4) a questionnaire to assess student satisfaction with the 2W3P learning management with online exercises. Analyzed using statistics, including mean, standard deviation,<br />and relative gain score. The mean scores from the achievement test were compared using a dependent t-test.<br /> The results showed that (1) students who received the 2W3P learning management with online exercises had signifcantly higher post-instructional achievement than pre-instructional achievement at the .05 level. (2) Overall, students were highly satisfed<br />with the 2W3P learning management with online exercises in all aspects.</span> </p>2025-01-31T00:00:00+07:00Copyright (c) 2025 พระบุญลัท ปุญฺวนฺโต (สุวรรณเดช)https://so04.tci-thaijo.org/index.php/JMA/article/view/270712Values of Vocational students at high vocational Certificate level Rayong Technical College2025-01-14T15:59:33+07:00amorn natteeprasoetamornblm@gmail.comChayanun Napatthirachanchaiamornblm@gmail.comVassiga Rumakhomamornblm@gmail.com<p> The purposes of this research are (1) to study the values of vocational students at the higher vocational certificate level at Rayong Technical College (2) to compare the values of vocational students at the higher vocational certificate level classified by gender, grade level, age, subject type, population. Used in this research are Vocational Education students at the Higher Vocational Certificate level, Year 1 and Year 2 levels, 5 subjects, Rayong Technical College, academic year 2023, with a total population of 2,576 people. The sample used in the research is Vocational Education students at the Diploma level. high profession Rayong Technical College, year level, year 2 level, and subject type, 5 subject types, academic year 2023, number of 335 people. <br /> Research results found that Values of vocational students at the higher vocational certificate level Rayong Technical College is classified by gender. Most are female, numbering 168 people, accounting for 50.15 percent, and males, numbering 167 people, accounting for 49.85 percent, classified by grade level. The highest average was 168 people in Year 1, accounting for 50.15 percent, and in Year 2, 167 people, accounting for 50.15 percent. Classified by age, the highest average was 19 years old, 161 people, accounting for 48.06 percent, followed by namely 20 years old, accounting for 32.24 percent, 47 people aged 18 years, accounting for 14.03 percent, and 19 people aged 21 years and over, accounting for 5.67 percent, and classified by subject type. The highest average was Industry, 182 people, accounting for 54.33 percent, followed by Commerce/Business Administration, 115 people, accounting for 34.33 percent, followed by Information and Communication Technology, 17 people, accounting for 5.07 percent, followed by tourism industry, 13 people, accounting for 3.88 percent, and home economics, 8 people, accounting for 2.39 percent. It was found that the value level of vocational students at the higher vocational certificate level of Rayong Technical College and compare the values of vocational education students at the higher vocational certificate level classified by gender, grade level, age, subject type, overall and each aspect are different without statistical significance at the .05 level.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 อมร นัทธีประเสริฐhttps://so04.tci-thaijo.org/index.php/JMA/article/view/277130The Development of Learning Achievement and Social Skills In Home Economics by Using The Cippa Model Teaching Combined with Board Games for Mathayomsuksa 4 Students at Mae Tuen Witthayakhom School2025-01-07T12:03:37+07:00Narong Song-ardsongsrdnarong@gmail.comSurawee PeanpedlerdSongsrdnarong@gmail.com<p> The purpose of this research are 1) to develop the pre-test and post-test of learning achievement of Mathayomsuksa 4 students who study by using the CIPPA Model teaching method combined with board games. 2) To develop social skills of Mathayomsuksa 4 students who study using the CIPPA Model teaching method combined with board games. To study student satisfaction after studying with the CIPPA Model teaching method combined with board games.The sample group used in this research was Mathayomsuksa 4/3 students at Mae Tuen Mathayomsuksa School. There are 29 people who are studying in the first semester of the academic year 2024, which were obtained through purposive sampling. The tools used in the research include: 1) Lesson plan using the CIPPA Model teaching model combined with board games. 2) Board games on food and nutrition 3) Tests to measure academic and career achievement on food and nutrition 4) Social skills measure in career subjects 5) Satisfaction assessment form Statistics used in data analysis include mean, standard deviation. and t-test dependent</p> <p> The research results found that: (1) Academic achievement of students studying in Mathayomsuksa 4 who were taught using the CIPPA Model teaching method combined with board games. Higher than before studying with statistical significance at the .05 level. (2) Students' social, academic and career skills from pre-class assessment During study and after study It was found that the average score was higher. And (3) Students who study with the CIPPA Model teaching method combined with board games Have a level of satisfaction Overall, it is at the highest level (<span class="fontstyle2">X</span> = 4.68, S.D. = 0.04)</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 นายณรงค์ ทรงอาจhttps://so04.tci-thaijo.org/index.php/JMA/article/view/276493An Analytical Study of Happiness in Living Life according to the Sukha Sutta2024-12-04T06:04:52+07:00Phramaha Koetman Thiravarokaetman8golfy@gmail.comPhra Panyavajrapanditphannasomgs@gmail.comKritsana Raksachomkritsana.rak@mcu.ac.th<p> In This research, three objectives were purposely made: (1) to study happiness in Buddhist scriptures, (2) to study happiness in the Sukha Sutta, and (3) to analytically study happiness in living according to the Sukha Sutta. This documentary research studies Tipitaka, its commentaries, and related documents.</p> <p> The results showed that happiness in Buddhism basically means physical and mental happiness, embracing a sense of ease and satisfaction from experiencing desirable and pleasing emotions through the eyes, ears, nose, tongue, body, and mind. Happiness comprises four levels: (1) kãmã-sukha, (2) jhãnã-sukkha, (3) nirodhasamãpatti-sukha, and (4) Nibbãna-sukkha. Sensual happiness is for ordinary people and is considered inferior. jhãnã-sukkha and nirodhasamãpatti-sukha are superior. Nibbãna-sukkha is the ultimate happiness, surpassing all other forms, embodying peace and utmost refinement. The happiness in the Sukha Sutta can be classified into the five Suttas: (1) Sukha Sutta, (2) Pathama Sukha Sutta, (3) Dutiya Sukha Sutta, (4) Sukapatthanã Sutta, and (5) Sukhasomanassa Sutta. These suttas guide practitioners to attain happiness by relinquishing attachment to sensory experiences, understanding the arising of suffering, taking joy in happiness, upholding moral discipline, associating with good people, and delighting in the six aspects of the Dhamma: 1) the Dhamma, 2) meditation, 3) renunciation, 4) solitude, 5) non-ill will, and 6) non-procrastination. Among these five Suttas, Sukapatthanã Sutta provides worldly happiness for laypeople, while the other Suttas provide supramundane happiness for the ordained. Happiness in living life of laypeople includes financial stability, having an honest profession, having a good reputation, associating with good friends, giving to others, contentment, constantly observing the Five or Eight Precepts, cultivating kindness, and practicing mindfulness through meditation. For the ordained, happiness includes upholding the <em>Dhamma-Vinaya</em>, maintaining restraint in body and speech, engaging in meditation, cultivating mindfulness at all times, living a life of few desires and contentment, realizing the impermanence of all things, letting go of attachment, and training oneself to eradicate defilements to attain Nibbãna. These practices lead to a happy and sustainable life according to the principles of the Sukha Sutta.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 พระมหาเกิดมั่น ถิรวโร, พระปัญญาวัชรบัณฑิต, รศ.ดร., รศ.ดร.แม่ชีกฤษณา รักษาโฉมhttps://so04.tci-thaijo.org/index.php/JMA/article/view/277650The front of the journal2025-01-31T16:52:00+07:00Songchai Sirisongchaisiri2531@gmail.com2025-01-31T00:00:00+07:00Copyright (c) 2025 พระมหาทรงชัย วิชยเภรีhttps://so04.tci-thaijo.org/index.php/JMA/article/view/277657ส่วนท้าย2025-01-31T21:37:33+07:00<p>ส่วนท้ายวารสาร</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 Songchai Sirihttps://so04.tci-thaijo.org/index.php/JMA/article/view/276391-2025-01-02T12:12:17+07:00Phravachirathamvithansamahito34@gmail.com<p> พระธรรมโกศาจารย์ (ประยูร ธมฺจิตฺโต) ได้นำศาสตร์ด้านการบริหารสมัยใหม่มาประยุกต์ใช้กับการบริหารด้วยหลักพุทธธรรมได้อย่างกลมกลืนกันกับมิติของสังคมในสมัยปัจจุบัน ส่งผลให้องค์กรสามารถบรรลุเป้าหมายทั้งด้านประสิทธิภาพและประสิทธิผล ดังนั้นการบริหารงานในปัจจุบันจะประสบความสำเร็จได้ต้องต้องอาศัยผู้บริหารที่มีภาวะผู้นำ นอกจากนี้สิ่งที่จะทำให้การบริหารประสบความสำเร็จอย่างแท้จริง ผู้บริหารต้องมีวิสัยทัศน์ในการกำหนดทิศทางขององค์กรให้ไปสู่เป้าหมายที่ชัดเจน โดยอาศัยองค์ความรู้ทางโลกมาบูรณาการกับหลักธรรมทางพระพุทธศาสนา หากผู้นำไม่มีคุณสมบัติดังกล่าวข้างต้นการบริหารย่อมไม่ประสบความสำเร็จ ฉะนั้น การทำงานให้สำเร็จโดยอาศัยคนอื่นจึงจำเป็นที่ผู้บริหารต้องใช้ทั้งศาสตร์และศิลป์ในการบริหาร นอกจากนี้ สิ่งที่จะทำให้การบริหารประสบความสำเร็จอย่างแท้จริงผู้บริหารต้องมีภาวะผู้นำ มีวิสัยทัศน์ในการกำหนดทิศทางขององค์กรให้ไปสู่เป้าหมายที่ชัดเจน ประยุกต์ใช้กับการบริหารด้วยหลักพุทธธรรมได้อย่างกลมกลืนกับมิติของสังคมในสมัยปัจจุบัน ส่งผลให้องค์กรสามารถบรรลุเป้าหมายทั้งด้านประสิทธิภาพและประสิทธิผล</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 พระวชิรธรรมวิธาน (สมนึก สมาหิโต)https://so04.tci-thaijo.org/index.php/JMA/article/view/276529Trend of Sangha Educational Management towards Education 6.02024-12-04T12:16:43+07:00Phra Theppavaramethiyasumin.mcu@gmail.com<p> The education of the Thai Sangha has undergone a long transformation since the time of the Buddha until the adaptation to the present era where technology and new knowledge play a greater role until entering the era of education 6.0. The post-COVID-19 global society has transformed into the New Normal, Next Normal, VUCA World, and BANI World eras, which are conceptual frameworks that attempt to explain and predict the new world. Therefore, in 2024-2025, there is a concept that is emerging after the concepts of VUCA World and BANI World, which is education 6.0, which the Sangha has further adapted. This is so that the organization can keep up, be aware, and lead to the development of the Sangha organization, especially education to develop religious heirs as the successors of Buddhism. This article proposes trend of Sangha educational management towards education 6.0. Education 6.0 is the education that the Sangha must emphasize and leading to the management of education consists of 1) continuous learning, promoting monks and novices to have a sense of continuous learning throughout their lives, creating an environment conducive to learning both inside and outside the temple; 2) integration of technology, applying digital technology to teaching and learning according to the Dhamma-Vinaya, such as online learning using social media to disseminate Dhamma and develop a database system of Buddhism; 3) Focus on practice, combine theoretical learning with meditation practice; 4) create a learning network, to exchange knowledge and develop the education system of the Sangha; 5) promote research, support to conduct research on Buddhism to develop modern curricula and teaching, develop educational leaders, develop the quality of teachers, educational administrators and students. This is to be able to lead the education of the Sangha to be consistent with the changes in the world, and enable religious heirs to preserve the principles of Buddhism and disseminate the principles of Dhamma for the benefit of the people of the world.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 พระเทพปวรเมธี , รศ.ดร.https://so04.tci-thaijo.org/index.php/JMA/article/view/276532The Role of Dhammaduta College of MCU in Producing Overseas Dhammaduta Bhikkhus2024-12-04T14:42:15+07:00Phrakhru Sutaratanabutditprayoon.kham@mcu.ac.thPhramaha Surasak Paccantasenoprayoon.kham@mcu.ac.thPhramaha Wichian Sutheeroprayoon.kham@mcu.ac.th<p> This academic article aims to present the role of Dhammaduta College, Mahachulalongkornrajavidyalaya University (MCU), in producing Overseas Dhammaduta Bhikkhus. Through the study of relevant documents and research, the findings reveal that the College has conducted training for 30 cohorts of Overseas Dhammaduta Bhikkhus, with 2,598 graduates. The College has developed four educational curricula: (1) Certificate Program in Dhammaduta Studies, (2) Diploma Program in Dhammaduta Studies, (3) International Diploma Program in Vipassana Meditation, and (4) Master of Arts Program in Dhammaduta Studies. Furthermore, the study proposes five areas for future development (1) modernizing curricula to align with global contexts, (2) strengthening management skills and leadership, (3) promoting research and knowledge creation, (4) developing monitoring and evaluation systems, and (5) building cooperation with various sectors. The College's operations play a crucial role in supporting Buddhist propagation abroad and promoting international cross-cultural understanding.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 พระครูสุตรัตนบัณฑิต คำมาhttps://so04.tci-thaijo.org/index.php/JMA/article/view/276483Yonisomanasikara: How to Set Our Mind Free from Suffering2024-12-04T05:40:50+07:00Phrakrupaladsampipatthanadhammajannnirun98@gmail.com<p> This article presents the topic "Yoniso Manasikara: How to set our Mind to free from Suffering." Yoniso Manasikara is a factor that leads to wisdom, specifically right understanding, which results in correct insight according to the principles of Vipassana. This means seeing form and mind as they truly are. For example, in terms of bodily postures, there are four types of movement. The principle of Yoniso Manasikara requires one to wisely understand the truth that there is no one standing, walking, sitting, or lying down. There is simply the recognition in the mind that these are merely movements, mere elements working together according to causes and conditions. There is no animal, no person, no self, no individual, no "I," or "you." This follows the principles of Vipassana knowledge, from the Nāmarūpa-pariccheda-ñāṇa into the Sankhārupekkhā-ñāṇa. Ultimately, this leads to the Nirvana, freeing the mind from suffering.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 พระครูปลัดสัมพิพัฒนธรรมาจารย์ นิรันดร์ ศิริรัตน์https://so04.tci-thaijo.org/index.php/JMA/article/view/276506Environmental Management by Monks in Highland Areas for Sustainable Social Development in Alignment with the SDGs2024-12-04T05:22:57+07:00Apirom Sidakhammnopphata101@gmail.comPrasert Pontinmnopphata101@gmail.comNoppadon Panyaweeratadmnopphata101@gmail.com<p> Environmental management in highland areas is a critical issue for Thailand, as these regions serve as vital natural resource reserves that play a significant role in maintaining ecosystem balance. This article focuses on the role of Buddhist monks in Thai society in fostering sustainability in highland areas by integrating Buddhist principles with the Sustainable Development Goals (SDGs). The study highlights their contributions to environmental conservation, education, and health promotion within communities. Buddhist monks act as spiritual leaders and community focal points, implementing initiatives that support sustainable resource use, such as reforestation, waste management, and sustainable agricultural practices. Moreover, they serve as mediators and advisors in resolving community conflicts. Buddhist environmental management approaches, such as the principles of contentment and the sufficiency economy, are employed to encourage reduced consumption, resource conservation, and ecosystem restoration. In addition, the monks play a key role in enhancing the quality of life in various dimensions, particularly in improving health and education in remote communities. Through activities that promote knowledge, understanding, and community participation, they help raise public awareness of environmental significance.</p> <p> This article underscores the significant contribution of Buddhist monks in advancing multiple SDGs, particularly Goal 3 (Good Health and Well-being), Goal 4 (Quality Education), and Goal 15 (Life on Land). Collaboration among monks, communities, and relevant organizations has resulted in sustainable development that balances conservation with the responsible use of natural resources. Key recommendations include providing support in terms of resources, knowledge, and network-building to ensure the monks’ initiatives become a driving force for long-term sustainability.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 อภิรมย์ สีดาคำhttps://so04.tci-thaijo.org/index.php/JMA/article/view/276480Principles of Education in Buddhism2024-12-02T13:25:41+07:00Sanit Sinaksanit.sin@mbu.ac.thSethien Thangthongmadunsathien0818522340@gmail.comPhra SriwacharavisutSathien0818522340@gmail.comKhrisa Sai-am-iemSathien0818522340@gmail.com<p> This article aims to study the principles of education in Buddhism, comprising the following topics: 1) Concepts and principles of education in Buddhism, and 2) Buddhism and complete education. The study is found that the principles of education in Buddhism begin with the process of accepting individuals as members. Once accepted, they receive education and training to adhere to the correct and virtuous path, going through processes of study, training, refinement, and prevention. Buddhist education emphasizes self-training and self-reliance, aiming for liberation from defilements. When discussing the issue of Buddhism and complete education, it is evident that education must aim to develop individuals to be intelligent, equipped with tools to control intelligence, and possess humanity. These important aspects are crucial in helping individuals attain the highest freedom, which is liberation from defilements and suffering. Therefore, the ultimate goal of education in Buddhism is to lead life to freedom and liberation from all defilements.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 สานิตย์ สีนาค, เสฐียร ทั่งทองมะดันhttps://so04.tci-thaijo.org/index.php/JMA/article/view/276503Buddhism and Forest Conservation2024-12-04T05:30:39+07:00Phra Sawang ThanawaroSawang49493222@gamil.ComTayida polsomboonbutsaad16@gmail.comPratya butsaadbutsaad16@gmail.com<p> This academic article is a study of Buddhism and forest conservation because forests are natural environments that are very important to humanity in helping to maintain the balance of the ecosystem, which will not lead to natural disasters to humans, such as drought, unseasonal rain, when it rains, poor-quality soil that cannot retain water, or sudden floods, soil erosion, pollution, and rising temperatures, etc. These problems all come from the same cause: the loss of ecosystems. Forests are destroyed due to the misuse of resources, and today, humans have a higher demand for natural resources because the population of each country in the world has been increasing, leading to the problem of a shortage of natural resources, especially forest resources, which are important factors in maintaining other ecosystems in order to restore natural balance.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 พระสว่าง ฐานวโร, ปรัชญา บุตรสะอาดhttps://so04.tci-thaijo.org/index.php/JMA/article/view/276164Artificial Intelligence and Instruction2024-11-14T10:05:48+07:00Komsan Sanguanwongketnattha26@gmail.comNattha Janphutketnattha26@gmail.comTaweechoke Rueanruentaweechoke8@hotmail.com<p> Artificial intelligence is intelligent, analyze, solve problems, and make decisions with logic like humans, but it does not have feelings. AI has played a important role in altering the way of life, whether in medicine, industry, agriculture, or education. In teaching management, such as lesson plan development, teaching method design, an aid for teachers, measuring and evaluating, and a learning instrument based on learners’ interests, aptitudes, or needs. Therefore, teaching management is effective, flexible, modern, and responsive to the learners' needs both in terms of communication and evaluation. It also can boost student interaction, assessment, and overcome limitations in providing continuous learning support. Therefore, educators should in use artificial intelligence into their teaching practices to improve the efficiency repetitive tasks, allowing them to focus on developing student knowledge, building relationships with students, and providing higher-quality guidance. This will finally improve the overall quality of education.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 ณัฏฐา จันทร์พุฒ, คมสัน สงวนวงษ์, ทวีโชค เรือนรื่นhttps://so04.tci-thaijo.org/index.php/JMA/article/view/275431Integrating the Threefold Training and Public Mind Concepts to Promote Environmental Conservation2024-10-30T13:27:23+07:00patcharawee thongparyoonpatcharathong302560@gmail.com<p> This academic article aims to integrate the Tri-Sikkha and public-mindedness concept to promote environmental conservation. It studies and researches information about the Tri-Sikkha and public-mindedness concept from textbooks, books, and related research, and integrates the Tri-Sikkha and public-mindedness concept according to the second integration method, which is to adapt Buddhism to the science of Phra Phrombandit (Prayoon Dhammajito). The integration results in the “MSMW Model” for promoting environmental conservation, consisting of M = Moral Behavior (moral behavior), having moral behavior, not harming the natural environment and the environment created by humans, using resources wisely and sustainably, S = Social Responsibility (social responsibility), not causing trouble to society and the environment, M = Moral Mind (a mind with morality and ethics), having a mind with morality and ethics, having compassion and determination to protect the environment for as long as possible, W = Wisdom (wisdom), having wisdom in environmental conservation, continuously inventing new approaches to environmental conservation. However, the implementation of the MSMW Model will promote sustainable environmental conservation. Both in terms of behavior, mind and using intelligence to invent and develop effective approaches to preserve the environment and society</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 พชรวีร์ ทองประยูรhttps://so04.tci-thaijo.org/index.php/JMA/article/view/275293Strengthening The Affairs of The Sangha According to Buddhist Principles2024-10-30T13:24:58+07:00Phravachirathamvithansamahito34@gmail.com<p> This academic article examines the enhancement of Sangha affairs according to Buddhist principles, focusing on the application of the Ten Royal Virtues (Dasavidha-răjadhamma):(1) Giving (Dăna), (2) Morality (Sĩla), (3) Self-sacrifice (Pariccăga), (4) Honesty (Ãjjava), (5) Gentleness (Maddava), (6) Self-control (Tapa), (7) Non-anger (Akkodha), (8) Non-violence (Avihimsă), (9) Forbearance (Khanti), and (10) Uprightness (Avirodhana). These virtues are applied to strengthen the six main areas of Sangha affairs: (1) Sangha administration, (2) Religious education, (3) Educational welfare, (4) Propagation of Buddhism, (5) Public facilities, and (6) Public welfare.</p> <p> The results of the study found that the ten royal virtues can be effectively applied in all six aspects of the Sangha. Namely, in the administration aspect, the ten royal virtues are applied, namely, morality, honesty, non-violence, and patience. In the religious education aspect, the ten royal virtues are applied, namely, giving and donation. In the educational welfare aspect, the ten royal virtues are applied, namely, giving, donation, non-violence, and patience. In the propagation aspect of Buddhism, the ten royal virtues are applied, namely, giving, asceticism, non-violence, and patience. They can be adapted to the current context, which is constantly changing. Applying the principles of Dhamma helps strengthen life and society, promotes the development of Buddhist personnel, and supports activities that benefit the public. This article demonstrates that applying the Ten Royal Virtues in managing Sangha affairs can increase operational efficiency, leading to significant achievements in the stable and sustainable propagation of Buddhism. Monks play a crucial role as leaders in adhering to these principles and implementing them in a manner consistent with the current era.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 พระวชิรธรรมวิธาน (สมนึก สมาหิโต)https://so04.tci-thaijo.org/index.php/JMA/article/view/274836Guidelines for Promoting Giving According to the Bodhisattva Teachings2024-09-09T23:43:40+07:00Supawadee Coohathongsupawadee.coohathong@gmail.com<p> The academic article "Guidelines for Promoting Almsgiving by Bodhisattvas" discusses the Bodhisattva's practice of almsgiving at three levels: Dāna Pāramitā (perfection of giving), Dāna Upapāramitā (higher perfection of giving), and Dāna Paramatthapāramitā (highest perfection of giving). The Bodhisattva practices almsgiving with the firm intention of assisting beings in transcending the cycle of samsara. The objective of this academic article is To study the meritorious practices of Bodhisattvas. and guidelines for promoting the giving of alms by Bodhisattvas which has methods for researching information in the Tripitaka, Commentary, Supreme Court, and related Buddhist scriptures, leading to knowledge. The value of almsgiving starts with the fundamental reason for giving, combined with belief, shame, and mental awareness. This leads to five benefits: being loved, Interacting with good people, associating with good people, having a good reputation, not being far from the Dhamma, and leading to heaven. Therefore, the Bodhisattva's guidelines for promoting almsgiving should begin with educating people at all levels, from young children to youth and the elderly, to cultivate the habit of self-sacrifice for the benefit of others. This will prevent encroaching upon and causing distress to others out of mutual sympathy. Such actions will lead to changes that allow society to live happily and peacefully.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 สุภาวดี คูหาทองhttps://so04.tci-thaijo.org/index.php/JMA/article/view/276833The Role of Narratives of King Taksin the Great Towards People in Rayong Province2024-12-20T22:29:31+07:00Nuchalak Jareanwainuchalak1327@gmail.comPayungporn SrichanthawongNuchalak1327@gmail.comSuratadchanukoon NunphoobanNuchalak1327@gmail.com<p> This academic article aims to present the role of the narrative of King Taksin the Great towards the people of Rayong Province. The data was collected from documents, field data, and social media through interviews with local scholars, monks, cultural academics, and villagers from the Wat Lum Mahachai Chumphon community in Tha Pradu Sub-district, Mueang Rayong District, Rayong Province, totaling 10 informants. The participatory observation was implemented in traditions, rituals, and beliefs related to King Taksin the Great. The analysis and interpretation were conducted using the concept of narratives and the theories of functional roles in folklore" The study revealed that the narratives about King Taksin the Great are connected with national history and local history. The people of Rayong Province believe that King Taksin the Great camped at the area of Wat Lum Mahachai Chumphon, where he tethered his royal elephant named 'Pangkhiri Banchorn' while stating his intention among the meeting with the local leaders and residents of Rayong to reclaim independence from the Burmese. The people of Rayong united in support of King Taksin as their military leader, launching an attack on Chanthaburi, gathering troops to recover Ayutthaya by sea. From these narratives, there are six roles identified for the people of Rayong: (1) being a mental anchor (2) creating community and provincial identity; (3) fostering creative traditions; (4) promoting historical consciousness, patriotism, and unity; (5) forming ethnic consciousness; and (6) developing tourist attractions and learning centers.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 นุชลักษณ์ เจริญวัยhttps://so04.tci-thaijo.org/index.php/JMA/article/view/276860Marketing Strategies for University Press Business2024-12-23T19:40:20+07:00Sriwan Phooltaisupapornpolitical@gmail.comSiroj Polpuntinsupapornpolitical@gmail.comSukum Chaleysubsupapornpolitical@gmail.comSupaporn Tungdamnernsawadsupapornpolitical@gmail.com<p> This academic article aims to present appropriate marketing strategies for university press businesses by studying related theories and research, including organizational analysis using the 7-S McKinsey framework, competitive environment analysis using Porter's Six Forces Model, and the application of the 7Ps marketing mix. The study finds that university press businesses need to develop interconnected organizational components according to the 7-S McKinsey framework, including flexible organizational structure, quality-focused strategy and digital services, efficient operational systems, participative management, continuous personnel and skills development, and shared values emphasizing quality. Porter's Six Forces Model analysis reveals significant factors affecting business operations: intense competition with private press companies, bargaining power of suppliers and skilled labor, diverse customer needs, threats from digital media, high investment barriers, and importance of complementary products. For the 7Ps marketing mix, businesses should develop quality products, set appropriate pricing, develop mixed distribution channels, implement effective marketing promotion, develop personnel, create standardized processes, and develop suitable physical evidence. The focus should be on becoming a hybrid service provider combining traditional press and digital services.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 สุภาภรณ์ ตั้งดำเนินสวัสดิ์https://so04.tci-thaijo.org/index.php/JMA/article/view/276859Development of the Sign Language Interpreter Profession2024-12-23T18:45:57+07:00Tunyaporn Pongtongsupapornpolitical@gmail.comMaliwan Tammasaengsupapornpolitical@gmail.comSupaporn Tungdamnernsawadsupapornpolitical@gmail.com<p> This academic article aims to present concepts, theories, and approaches for developing the sign language interpreter profession both in Thailand and internationally. The study found that sign language interpreters play a crucial role as essential facilitators for people with hearing disabilities. Thailand has systematically developed professional standards through the 2021 Sign Language Interpreter Performance Standards, covering five areas: translation and communication of meaning, respecting the dignity and rights of service recipients, self-skill development, being a good role model in the profession, and compliance with relevant regulations. Additionally, professional ethics have been established encompassing responsibilities to oneself, the profession, service recipients, colleagues, and society. However, Thailand still faces a shortage of qualified sign language interpreters. Internationally, the United States is recognized as a leader in professional development through the Registry of Interpreters for the Deaf, which maintains a robust certification system. Meanwhile, the European Union has established the European Forum of Sign Language Interpreters to promote cooperation among member states, and Australia's National Accreditation Authority for Translators and Interpreters oversees professional standards. The future trends in the development of the sign language interpreting profession focus on technology utilization, education system development, and international collaboration.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 สุภาภรณ์ ตั้งดำเนินสวัสดิ์https://so04.tci-thaijo.org/index.php/JMA/article/view/277027Buddhist Places : Guidelines for the Development of Cultural and Intellectual Tourism to Become a Creative Economy in the Contemporary Cultural Era2024-12-28T12:43:57+07:00Kontarnrat DisbanjongSaifaa.saimook@gmail.comArisa SaisrikosolSaifaa.saimook@gmail.comPhramaha Wichit AkkhachitoSaifaa.saimook@gmail.comSurachai PoodchueSaifaa.saimook@gmail.comKritsada DisbanjongSaifaa.saimook@gmail.com<p> Buddhist temples are places for the residence of monks and well-behaved novices. They serve as sites for performing good deeds and conducting various activities related to Buddhism. They are places for academic study and the dissemination of Buddhist teachings, as well as shelters for the public. They act as a spiritual center for Buddhists. Today, Buddhist temples have become historical, cultural, and intellectual tourist attractions that hold significant value for both Thai and foreign visitors. They provide a source of income and create jobs for communities and society, thereby enhancing the economy of the nation. The development of Buddhist temples into cultural and intellectual tourist destinations contributes to a creative economy in the contemporary cultural era. These temples in the heart of Bangkok are being preserved and developed in terms of historical significance, cultural traditions, religious aspects, health, and improvements in landscape and environmental conditions. They have become important landmarks that are highly popular among both Thai and foreign tourists.</p> <p> Guidelines for the development of the Buddhist sites Wat Phra Chetuphon Vimolmangklaraam Rajwaramahavihara, Wat Arun Rajwararam Worawihara, and Wat Thep Sirindhararam Worawihara to become cultural and intellectual tourism destinations in the era of contemporary culture by harnessing the existing power of Soft Power as a driving force to promote tourism, stimulate the economy, generate income, and create jobs for the community, society, and the nation. Additionally, this will help preserve, sustain, and promote the culture, traditions, way of life, and identity of being Thai. (1) Development in the historical dimension: From Buddhist sites that convey historical knowledge, this involves introducing new creative ideas that attract tourists by using AR technology to enhance the visual appeal of the Buddhist sites, along with the use of new innovations through applications to communicate with tourists. (2) Development in the religious dimension: From Buddhist sites that maintain the original forms of religious ceremonies, this involves incorporating new multimedia technology to create animated visuals that make the Buddhist sites appear lively and realistic. (3) Development in the dimension of traditions or festivals: From Buddhist sites that serve as venues for cultural activities..."</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 ดร.คลฑรรน์รัตน์ ดิษบรรจงhttps://so04.tci-thaijo.org/index.php/JMA/article/view/276414The Term “Dhammacakkhu”: An Explanation through Ludwig Wittgenstein's Language Games2024-12-04T06:30:51+07:00Phramaha Warantorn Yanakittiwarantorn999@gmail.comMaechee Kritsana RaksachomKritsana.rak@mcu.ac.thOrachon Kraichakr pu_2556@yahoo.comJarungjai Kriangburapa Jarungjai_CC@yahoo.com<p> In the Pali Canon, the term dhammacakkhu specifically refers to the sotāpattimagga. However, in the commentaries and subcommentaries, the definition of dhammacakkhu varies. Some sources indicate that it refers to the sotāpattimagga, while others define it as the Three Paths and Three Fruits (magga 3 phala 3) or the Four Paths and Four Fruits (magga 4 phala 4). However, It can be argued that the meaning of dhammacakkhu in Buddhist scriptures is ambiguous and lacks objectivity. Therefore, the purpose of this paper is to explain the term dhammacakkhu using Ludwig Wittgenstein's of language games to avoid such criticism. The article is divided into two parts: <br />(1) Wittgenstein's language games and (2) the explanation of the term dhammacakkhu through Wittgenstein's language games. The study collects definitions of dhammacakkhu from the Pali Canon, commentaries, subcommentaries, and Wittgenstein's language games as presented in Philosophical Investigations, and then explains the term dhammacakkhu through Wittgenstein's language games. The study reveals that (1) Meaning in context: Dhammacakku is contextually related to the circumstances and individuals who attain enlightenment. For instance, in the context of a Sotāpanna, it refers to the Sotāpattimagga, whereas in the context of an Arahant, it refers to the Four Paths and Four Fruits (Magga 4 Phala 4). (2) Language as part of life’s activities: The use of the term Dhammacakku reflects the practice of Dhamma and the attainment of enlightenment at different levels. (3) Family resemblance: Dhammacakku shares a similar meaning in terms of enlightenment but differs in the levels of defilement eradication (kilesa). (4) Rule-following: Dhammacakku refers to the ability to see the Dhamma or the realization of the Dhamma. The Dhammacakku does not arise from philosophical thinking alone but is the result of the practice of Dhamma. Furthermore, Interpreting Dhammacakku requires considering its contextual usage. For instance, in one context, Dhammacakku may refer to the Sotāpattimagga, while in another context, it may refer to the Three Paths and Three Fruits (Magga 3 Phala 3).</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 พระมหาวรัญธรณ์ ญาณกิตฺติ, แม่ชีกฤษณา รักษาโฉม, อรชร ไกรจักร์, จรุงใจ เกรียงบูรพาhttps://so04.tci-thaijo.org/index.php/JMA/article/view/276576The Consumption Patterns and Life Styles of Monks that Appears in the Ariyavangsa Sutta2024-12-07T12:39:02+07:00Suchat Buddhajayanonjantharachnakhon@gmail.comPharakru Dheradhammabhandhitjantharachnakhon@gmail.comPhrakru PimonSuttabunditjantharachnakhon@gmail.comNakhon Jantharachajantharachnakhon@gmail.com<p> This article aims to study the consumption patterns and lifestyles of monks as stated in the Ariyawangsa Sutta. This study uses the research and study method from related documents by categorizing, organizing, summarizing the main points and analyzing the content. The content is divided into 5 parts: 1) The meaning of consumption in the Ariyawangsa Sutta 2) The form of consumption in the Ariyawangsa Sutta 3) The principles of Dharma regarding consumption in the Ariyawangsa Sutta 4) The way of life of monks and consumption in the Ariyawangsa Sutta and 5) Conclusion. The results of the study found that the consumption of monks as stated in the Ariyawangsa Sutta is the consumption of three requisites: 1) consumption of robes, 2) consumption of food, and 3) consumption of residences. The main goal is to improve the quality of life and to achieve true values rather than false values, with the teaching of solitude as the main principle that helps to control the consumption and way of life of monks.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 ผศ.ดร.สุชาติ บุษย์ชญานนท์, พระครูธีรธรรมบัณฑิต, ผศ.ดร. สิริวฑฺฒโน, nakhon jantharachhttps://so04.tci-thaijo.org/index.php/JMA/article/view/277208The Interpretation of ‘Temporary Nibbana’ from the teachings of Buddhadasa Bhikkhu2025-01-08T09:32:15+07:00Phra Tinnawat Candapaññocandapanno@gmail.com<p> This article aims to investigate the interpretation of “temporary Nibbana” as conceptualized by Buddhadasa Bhikkhu, in comparison with the traditional Buddhist<br />explanation of Nibbana as described in the Tipitaka and its commentaries. The findings<br />reveal that Nibbana, in its orthodox Buddhist sense, signifies the complete cessation of<br />defilements, attainable solely through lokuttara-dhamma (supramundane realization), and is recognized as the ultimate goal of Buddhist practice. In contrast, BuddhadasaBhikkhu’s “temporary Nibbana” proposes that even ordinary practitioners (puthujjana) can momentarily experience Nibbana during states when the mind is temporarily free from defilements. This interpretation reflects an idiomatic approach to the communication of dhamma, facilitating a broader understanding and making the concept of Nibbana more approachable and relevant in modern contexts. Additionally, “temporary Nibbana” aligns with the notion of nirodha in the Tipitaka, particularly vikkhambhana-nirodha (cessation by suppression) and tadanga-nirodha (momentary cessation). These states represent the temporary suppression of defilements, achievable<br />within mundane practice, albeit not equivalent to ultimate Nibbana. The article under-scores that Buddhadasa Bhikkhu’s interpretation seeks to make Buddhist teachings more accessible and meaningful to daily life, offering lay practitioners an opportunity to experience the tranquility of Nibbana even in transient moments during their practice.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 พระทินวัฒน์ จนฺทปญฺโญhttps://so04.tci-thaijo.org/index.php/JMA/article/view/276637The Concept of Language and the Pursuit of Knowledge in Perspective of Buddhist Philosophy2025-01-25T14:36:14+07:00Phrakrupariyatratanakhunpunditratanadham@yahoo.comPhanutouch Kaenwongratanadham@yahoo.com<p> In Buddhist philosophy, the concept of language and the pursuit of knowledge are grounded in the direct experience perceived through the senses. Language serves as a means of expressing or communicating our experiences, guiding us toward true knowledge. This knowledge must convey truth and undergo verification to gain acceptance, allowing it to be practically applied for genuine well-being. The approach outlined in the Kalama Sutta exemplifies this process of knowledge validation, where one is encouraged to perceive and investigate through personal experience, applying yonisomanasikara, a method of critical reflection and synthesis. This approach ensures confidence in knowledge as true understanding according to Buddhist philosophy.</p>2025-01-31T00:00:00+07:00Copyright (c) 2025 พระครูปริยัติรัตนคุณบัณฑิต รศ.ดร.