Naruemitsuwimon, P., Naruemitsuwimon, P., Suchartpong, L. and Suwanopasri, C. 2025. Marketing mix factors that affect the satisfaction of purchasing products ‎through online applications of Generation Z consumers in Mueang ‎District, Nakhon Ratchasima Province. MCU Haripunchai Review. 9, 4 (Dec. 2025), 638–648.