https://so04.tci-thaijo.org/index.php/JMHR/issue/feed MCU Haripunchai Review 2026-10-20T00:00:00+07:00 ผู้ช่วยศาสตราจารย์ ดร.สามารถ บุญรัตน์ mcuharipunchai@gmail.com Open Journal Systems <p>&nbsp;</p> <div class="journal-description"> <p>&nbsp;</p> </div> <section class="cmp_announcements media"><header class="page-header"></header></section> https://so04.tci-thaijo.org/index.php/JMHR/article/view/ab001 Development of Creative Dance Skills through an Integrated Learning Model of Project-Based Learning (PBL) and Creativity-Based Learning (CBL) for Dance Club Students at wangsomboonwittayakom School 2026-01-29T04:50:08+07:00 Chakkarawut Chitsaart Chitsaart 6751600073@chandra.ac.th Chommanad Kitkhan 6751600073@chandra.ac.th Tawiga Praditbathuga 6751600073@chandra.ac.th <p>This research aimed to: (1) develop an integrated instructional model combining Project-Based Learning (PBL) and Creativity-Based Learning (CBL) to meet a 75/75 efficiency criterion, and (2) compare students' creative dance performance skills before and after implementing the model. The research design employed was classroom action research, using a one-group pretest-posttest design. The sample consisted of 20 students from the Thai Performing Arts Club at Wangsomboon Witthayakhom School during the first semester of the 2025 academic year, selected through purposive sampling. The research instruments included lesson plans, a creative performing arts skill assessment tool, and post-learning student interview forms. Data were analyzed using mean, percentage, E1/E2 efficiency values, and the percentage of progress.</p> <p> <strong>The research results revealed that:</strong></p> <p> 1) The integrated instructional model (PBL and CBL) achieved an E1/E2 efficiency of 88.98/91.51, which exceeded the set 75/75 criteria. This indicates that the instructional model is highly effective and significantly enhances the learners' creative performing arts skills.</p> <p> 2) Students' creative Thai performing arts skills significantly improved after the implementation. The average score increased from a pretest mean of 43.00 to a posttest mean of 91.50. The calculated progress percentage was 48.50%, confirming that the developed instructional model can tangibly and effectively improve students' creative performing arts skills.</p> 2026-10-20T00:00:00+07:00 Copyright (c) 2026 MCU Haripunchai Review https://so04.tci-thaijo.org/index.php/JMHR/article/view/ab002 The Collaborative Student Affairs Management of the Maenajon Educational Quality Development Network (Special Area), under the Chiang Mai Primary Educational Service Area Office 6 2026-03-22T21:54:46+07:00 Saranyou Sriwilai 67866105@g.cmru.ac.th Wachira Wachira Kruekamai 67866105@g.cmru.ac.th Sirimas Kosanpipat 67866105@g.cmru.ac.th <p>This research aimed to: (1) examine the current conditions, problems, and approaches to participatory student affairs management; and (2) develop a participatory student affairs management approach for the Maenajon Educational Quality Development Network (Special Area) under the Chiang Mai Primary Educational Service Area Office 6. A mixed-methods research design was employed. The population consisted of 134 participants in the 2025 academic year, including school administrators, teachers, and chairpersons of basic education school committees. Key informants were selected through purposive sampling, totaling 7 individuals. The research instruments included a questionnaire and a structured interview form. The reliability coefficients were 0.96 for participatory management and 0.95 for the scope of student affairs management. Quantitative data were analyzed using frequency, percentage, mean, and standard deviation, while qualitative data were analyzed through content analysis.</p> <p> <strong>The research results revealed that:</strong></p> <p> 1) The overall level of participatory student affairs management was high, with implementation across all dimensions. However, several key problems were identified, including the lack of a centralized information system, discontinuous participation, and unclear roles and responsibilities. In particular, limitations were evident in data-driven decision-making, monitoring, and reflective practices after implementation.</p> <p>2) The developed approach integrated the PDCA cycle with the PLC process, based on student information systems and contextual data. Clear roles of stakeholders were defined, with systematic implementation, monitoring, and continuous reflection. The approach incorporated five dimensions of participatory management and seven aspects of student affairs management in a concrete manner. As a result, it effectively addressed issues related to insufficient data systems, discontinuous participation, and unclear roles, leading to a more systematic and transparent management process and promoting sustainable student development within the context of special areas.</p> 2026-10-20T00:00:00+07:00 Copyright (c) 2026 MCU Haripunchai Review https://so04.tci-thaijo.org/index.php/JMHR/article/view/ab0003 Study On Guidelines For The Development Of Business Operations And Effectiveness In Accordance With Public Policy Case Study: Half Of Thailand Travel Project 2026-09-16T14:47:21+07:00 Kan Srivipasathit kan.sri@outlook.co.th <p>This research aims to: 1) examine the effectiveness of the People-State policy, using the “Thai Travel Co-pay” project as a case study involving eligible individuals and businesses; and 2) explore guidelines for the development of business operations following participation in the “Thai Travel Co-pay” project. The study employed a mixed-methods approach, collecting data from service users and business operators participating in the through questionnaires and in-depth interviews, and the findings were analyzed using statistical methods and content analysis.</p> <p> <strong>The research findings revealed that</strong>:</p> <p> 1) the “Thai Travel Co-pay” project was effective overall, as it was implemented at an opportune time and provided substantial benefits to Thai tourists, who represent a key customer base for small businesses, prior to the peak tourist season. In general, the project yielded positive outcomes for both consumers and businesses. However, some participants encountered challenges related to service access, communication with staff, and coordination when issues arose; and</p> <p> 2) based on these identified problems, recommendations were proposed to enhance the flexibility of service utilization, particularly with regard to documentation procedures, and to ensure the availability of sufficient personnel with appropriate knowledge and understanding to effectively support project participants.</p> <p> Furthermore, building on the project’s success, the initiative be into more sustainable projects to reduce overreliance on government support the project’s data should be leveraged to other areas of business management and operational efficiency.</p> 2026-10-20T00:00:00+07:00 Copyright (c) 2026 MCU Haripunchai Review https://so04.tci-thaijo.org/index.php/JMHR/article/view/ab004 The promotion of Maepan San kiang safe natural community enterprise group based on buddhist integration in Chang khoeng subdistrict at Mae Chaem district in Chiang Mai Province. 2026-03-19T07:07:06+07:00 Apisit Boonarng apisit.win150hk@gmail.com <p>This research aimed to 1) study the level of promotion of the Maepan Sankiang Safe Natural Community Enterprise Group in Chang Khoeng Subdistrict, Mae Chaem District, Chiang Mai Province. 2) examine the relationship between the principles of Iddhipada Dhamma and the promotion of the Maepan Sankiang Safe Natural Community Enterprise Group in Chang Khoeng Subdistrict, Mae Chaem District, Chiang Mai. 3) propose a Buddhist-integrated approach for promoting the Maepan Sankiang Safe Natural Community Enterprise Group in Chang Khoeng Subdistrict, Mae Chaem District, Chiang Mai Province. Province. The research employed a mixed-methods design. The quantitative phase involved a sample of 382 participants, using a questionnaire as the research instrument. The qualitative phase consisted of in-depth interviews with 10 key informants, using an interview form, and the data were analyzed through descriptive content analysis.</p> <p> <strong>The research results revealed that</strong></p> <p> 1) The level of promotion of the Maepan Sankiang Safe Natural Community Enterprise Group in Chang Khoeng Subdistrict, Mae Chaem District, Chiang Mai Province, based on the Four Iddhipada principles and overall, was found to be at a moderate level.</p> <p> 2) Overall, the Four Iddhipada principles were found to have a relatively high positive relationship with the level of promotion of the Maepan Sankiang Safe Natural Community Enterprise Group in Chang Khoeng Subdistrict, Mae Chaem District, Chiang Mai Province.</p> <p> 3) The promotion of the Maepan Sankiang Safe Natural Community Enterprise Group in Chang Khoeng Subdistrict, Mae Chaem District, Chiang Mai Province, is effective when integrated with Buddhist principles, particularly the Four Iddhipada: Chanda, Viriya, Citta, and Vimamsa. These principles enhance motivation, diligence, careful attention, and innovation in the production process. Consequently, the group is strengthened in social, economic, and spiritual dimensions. The community becomes more self-reliant, fosters greater cooperation, and sustainably develops products with a distinctive local identity.</p> 2026-10-20T00:00:00+07:00 Copyright (c) 2026 MCU Haripunchai Review https://so04.tci-thaijo.org/index.php/JMHR/article/view/ab005 Buddhadhamma Application for Promoting the Quality of Student Services for the Center of Learning Network for the Region Chulalongkorn University 2026-03-21T11:11:36+07:00 watchara insa watchara.i@chula.ac.th Woraphat Kampong Watchara.i@chula.ac.th <p>The objectives of this research were as follows: (1) to examine the level of student service quality at the Center of Learning and Academic Services; 2) to investigate the relationship between the Sangahavatthu Dhamma principles and student service quality at the Center of Learning and Academic Services; and 3) to propose the application of Buddhist principles to enhance student service quality within the Chulalongkorn University Learning and Academic Service Center Network. This study employed a mixed-methods research design. The sample consisted of 143 students from the School of Agricultural Resources, Chulalongkorn University. The research instrument was a questionnaire with a reliability coefficient of 0.836. Data were analyzed using frequency, percentage, mean, and standard deviation, and the relationship between variables was examined using Pearson’s correlation coefficient. In addition, qualitative data were collected through in-depth interviews with 10 key informants using a structured interview form.</p> <p><strong> </strong><strong>The research findings were as follows:</strong></p> <p>1) The level of student service quality at the Center of Learning and Academic Services, Chulalongkorn University Network was found to be at a high level overall. When considered by each aspect, all aspects were also at a high level.</p> <p>2) The relationship between the Sangahavatthu Dhamma principles and the quality of student services at the Center of Learning and Academic Services, Chulalongkorn University Network was found to be very high, with statistical significance at the 0.01 level.</p> <p>3) The application of Buddhist principles to promote student service quality at the Center of Learning and Academic Services, Chulalongkorn University Network revealed that: in terms of Dana (generosity), service providers should emphasize providing assistance, knowledge, and guidance to service recipients; in terms of Piyavaca (kind speech), good relationships between staff and students should be promoted through polite, clear, and friendly communication; in terms of Atthacariya (beneficial conduct), staff should possess a spirit of giving and work for the common good through dedication and sacrifice; and in terms of Samanattata (equality), staff should treat all service recipients with fairness, consistency, and impartiality.</p> 2026-10-20T00:00:00+07:00 Copyright (c) 2026 MCU Haripunchai Review https://so04.tci-thaijo.org/index.php/JMHR/article/view/ab006 Creative Approaches to the Conservation of Buddhist Tiered Umbrellas in the Lanna Context 2026-03-25T17:28:59+07:00 Thanawat Hiriphunchayanon cmdf.info@gmail.com <p>The objectives of this research were: 1) to study the history and evolution of Buddhist <em>Chatra</em> (tiered umbrellas) within the Lanna context; 2) to analyze current problems and conservation practices amidst changing global trends; and 3) to propose sustainable creative conservation guidelines that integrate local wisdom with modern innovation. This study employed a qualitative research methodology, utilizing documentary analysis and in-depth interviews with 25 key informants, including master craftsmen (<em>Sala</em>), ecclesiastical officials, and expert academics..</p> <p><strong> </strong><strong>The research results revealed that</strong></p> <p> 1)History and Evolution: Lanna <em>Chatra</em> serve as symbols of power and Dhamma principles, reflecting the concept of the center of the universe. Their evolution is categorized into three eras: the ancient era characterized by natural materials, the middle era featuring intricate perforated metalwork, and the contemporary era utilizing industrial materials.</p> <p> 2)Current Problems: A critical issue is the crisis of knowledge succession due to a declining number of aging craftsmen and a lack of interest among the younger generation. Furthermore, the spiritual value of these artifacts is being diminished by commercialization.</p> <p> 3)Creative Conservation Guidelines: Sustainable conservation should be implemented through a four-pillar model: Policy (registration of master craftsmen), Technology (digital databases and AR/VR systems), Economy (elevating artifacts into creative products), and Society (establishing tripartite collaboration networks). This approach follows the "Living Heritage" model to preserve Lanna Buddhist art identity amidst the shifts of the digital age.</p> 2026-10-20T00:00:00+07:00 Copyright (c) 2026 MCU Haripunchai Review https://so04.tci-thaijo.org/index.php/JMHR/article/view/ab007 Application of Buddhist Principles to Promote the Quality of Public Service ,Nonghoi Subdistrict ,Mueang District ,Chaingmai Province 2026-03-04T21:36:50+07:00 Chonticha Chaichana chonticha.chai2531@gmail.com <p>This research aims to : 1) study the level of public service quality of Nong Hoi Subdistrict Municipality Mueang District Chiang Mai Province 2) compare opinions regarding the aforementioned service quality classified by personal factors and <br />3) propose guidelines for promoting service quality by applying the Four Sangahavatthu (Principles of Integration). This study employed a mixed-methods research design. Quantitative data were collected via questionnaires from a sample group of 377 individuals, with a reliability coefficient of 0.931. Data analysis included frequency, percentage, mean, standard deviation, t-test, and F-test. Qualitative data involved in-depth interviews with 10 key informants, followed by descriptive content analysis.</p> <p> <strong>The research results revealed that:</strong></p> <p> 1) The level of public service quality of Nong Hoi Subdistrict Municipality was found to be at the highest level overall. When considering individual aspects, they were ranked as follows: assurance, responsiveness, tangibility, empathy, and reliability.</p> <p> 2) The comparison of public opinions classified by personal factors showed no significant differences in opinions. Therefore, the research hypothesis was rejected.</p> <p>3) The application of Dhamma principles to promote service quality revealed the following Dana (Giving) Focuses on proactive service, facilitating convenience, and providing comprehensive information. Piyavaca (Kindly Speech) Communicating with simple language, treating service users with respect, and avoiding blame to create a positive atmosphere. Atthacariya (Useful Conduct) Aiming for achievement in problem-solving, developing expertise, and applying technology for speed, including continuous follow-up and coordination. Samanattata (Even-handedness) Adhering to transparent and fair service standards, non-discrimination, and maintaining neutrality.</p> 2026-10-20T00:00:00+07:00 Copyright (c) 2026 MCU Haripunchai Review https://so04.tci-thaijo.org/index.php/JMHR/article/view/ab008 The Development of Paticipatory English Management Model at Pajeewangdaengwittaya School, Chiang Mai Province 2026-03-24T06:58:52+07:00 Swade Siriwiwatpaitoon swadeunreality@gmail.com Phramaha Sakun Mahavīro, Asst. Prof. Dr. swadeunreality@gmail.com <p>The objectives of the research are to 1) study the management conditions of English learning management of Pa Chi Wang Daeng Wittaya School, Chiang Mai Province, 2) develop a participatory English learning management model, 3) experiment with the developed model and 4) evaluate the model. Participatory English learning management Participatory workshop research 6 related key information providers Tools including interview framework and group discussion framework Data analysis with content analysis</p> <p> <strong>The research results show that:</strong></p> <p> 1) The management of English learning management of Pa Ji Wang Daeng Wittaya School, Chiang Mai Province, found that there were a small number of teachers who graduated in English. Lack of confidence and digital technology skills Using traditional books and exercises Students are from poor migrant workers. As a result, the O-NET score is lower than the national average.</p> <p> 2) Develop a participatory management model of Pa Ji Wang Daeng Wittaya School, Chiang Mai Province, found that it consisted of 5 main dimensions, namely (1) participation in the analysis of problems and causes (2) participation in planning (3) participation in operations (4) participation in follow-up and (5) participation in receiving benefits.</p> <p> 3) Experimenting with the management model of participatory English learning management of Pa Ji Wang Daeng Wittaya School, Chiang Mai Province, found that teachers are more confident in both the use of digital technology and AI, creating a better atmosphere and students are more interested.</p> <p> 4) Evaluate the management model of participatory English learning management of Pa Ji Wang Daeng Wittaya School, Chiang Mai Province, found that administrators and teachers were very satisfied with the developed model.</p> 2026-10-30T00:00:00+07:00 Copyright (c) https://so04.tci-thaijo.org/index.php/JMHR/article/view/ab009 Buddhist Integration for Enhancing Administrative Effectiveness through Information Technology of Thum Tong Subdistrict Administrative Organization Mueang Nan District Nan Province 2026-04-07T12:22:24+07:00 Nattakants seankhum nattakants.seankum@gmail.com Worapat Khumpong tkhompong@gmail.com <p>This research aims to: 1 study the level of effectiveness of information technology-based management; 2 study the relationship between the Four Noble Truths (Iddhipada 4) and the effectiveness of information technology-based management; and 3 present Buddhist integration to enhance the effectiveness of information technology-based management in Thum Tong Subdistrict Administrative Organization, Mueang Nan District, Nan Province. The research employed a mixed-methods approach. The sample consisted of 395 civil servants, officials, and citizens in the Thum Tong Subdistrict Administrative Organization. The research instrument was a questionnaire with a reliability coefficient of 0.922. Data analysis included frequency, percentage, mean, standard deviation, Pearson correlation coefficient, and in-depth interviews with 10 individuals.</p> <p> <strong>The research findings revealed that:</strong></p> <p>1) The overall effectiveness of information technology-based management in Thum Tong Subdistrict Administrative Organization, Mueang Nan District, Nan Province, was found to be high, and when considered in each aspect, all aspects were found to be at a high level.</p> <p>2) The relationship between the Four Noble Truths (Iddhipada 4) and the effectiveness of information technology-based management in Thum Tong Subdistrict Administrative Organization, Mueang Nan District, Nan Province, showed a relatively weak positive correlation overall.</p> <p>3) The integration of Buddhist principles to enhance the effectiveness of information technology-based management revealed that: Chanda (desire/enthusiasm) – using technology to facilitate services for the public; Viriya (effort/diligence) – striving to learn, practice, and develop new skills; Citta (mind/consciousness) – paying attention to verifying the accuracy of information and being meticulous in using information technology systems; and Vimamsa (analysis/wisdom) – analyzing data for planning and decision-making.</p> 2026-10-30T00:00:00+07:00 Copyright (c) https://so04.tci-thaijo.org/index.php/JMHR/article/view/ab010 Administration Internal Quality Assurance System of Pilot Schools within the Educational Innovation Area under the Secondary Educational Service Area Office Chiang Mai 2026-02-18T06:46:41+07:00 Tithima Jinawa thitimacinawa@gmail.com Tasnee Boonmaphi tithima198@hotmail.com Surasak Suttasiri tithima198@hotmail.com <p>This research aimed to: 1) study the administration of the internal quality assurance system in pilot schools within the Educational Innovation Area, and 2) explore guidelines for developing the administration of the internal quality assurance system in pilot schools within the Educational Innovation Area under the Secondary Educational Service Area Office Chiang Mai.The research employed a research design involving a sample of 248 school administrators and teachers. In addition, five key informants were selected through purposive sampling for interviews. The research instruments included a questionnaire with a reliability coefficient of 0.979 and an interview form. Data were analyzed using mean, standard deviation, and content analysis.</p> <p><strong>The research findings revealed that:</strong></p> <p>1)The administration of the internal quality assurance system in pilot schools within the Educational Innovation Area under the Secondary Educational Service Area Office Chiang Mai was found, overall, to be at the highest level in all dimensions.</p> <p>2)The guidelines for developing the administration of the internal quality assurance system in pilot schools within the Educational Innovation Area under the Secondary Educational Service Area Office Chiang Mai revealed that continuous communication and the creation of shared understanding among teachers, personnel, parents, and the community should be emphasized. Empirical data should be utilized alongside consideration of the school context as a foundation for planning and implementation. Development planning and operations should be based on SWOT analysis and the PDCA cycle. A clear operational calendar, defined roles and responsibilities, and designated persons in charge should be established, with information systems used to monitor progress. Committees and responsible persons should be appointed according to their expertise. Appropriate assessment tools aligned with the school context should be employed, and evaluation results should be jointly analyzed to systematically identify problems and development guidelines. Priorities should be set, and action plans should be designed to align with both educational standards and the specific context of the school.</p> 2026-10-30T00:00:00+07:00 Copyright (c) https://so04.tci-thaijo.org/index.php/JMHR/article/view/ab011 Quality of Work life in the Execution of Official Duties Village Headmen in Udon Thani Province 2026-04-24T09:18:09+07:00 Todsaporn Chaiyong todsaporn26526@gmail.com Mekin Metawikul s67563833031@ssru.ac.th <p>This study aimed 1. to analyze the motivational factors and hygiene factors affecting the quality of working life of village headmen in Udon Thani Province based on Frederick Herzberg’s Two-Factor Theory; 2. to examine the level of quality of working life of village headmen in Udon Thani Province in accordance with Richard E. Walton’s concept of Quality of Working Life; 3. to compare the quality of working life of village headmen in Udon Thani Province classified by personal factors; and 4. to investigate the relationship between motivational factors, hygiene factors, and the quality of working life that enables village headmen to perform their duties effectively and sustainably.</p> <p>This study employed a quantitative research approach. The sample consisted of 330 village headmen serving in Udon Thani Province. The statistics used for data analysis included frequency, percentage, mean, and standard deviation, while inferential statistics consisted of the t-test, F-test, and Pearson’s Product-Moment Correlation Coefficient analysis.</p> <p><strong>The results showed that </strong></p> <p>1)Motivator and hygiene factors significantly influenced the quality of work life among village headmen, with overall levels rated as high;</p> <p>2)The overall quality of work life of village headmen was at a high level;</p> <p>3)Differences in income levels were associated with variations in the quality of work life; </p> <p>4)Motivator and hygiene factors demonstrated a strong and positive correlation with the quality of work life in the performance of village headmen’s duties.</p> 2026-10-30T00:00:00+07:00 Copyright (c) https://so04.tci-thaijo.org/index.php/JMHR/article/view/ab012 Development of Learning Management Model for Teachers Using Technology Media in Bunyawat Witthayalai School 2026-03-12T13:49:57+07:00 Prachya Lakthan Prachya.lakthan@gmail.com วิชัยวงษ์ Wichaiwong Prachya.lakthan@gmail.com <p>The objectives of this research are to 1) analyze the condition of teachers' learning management using technology media at Boonwat Wittayalai School 2) create a model 3) experiment with the model 4) evaluate the process and satisfaction with the use of the model, research and research a group of key informants, executives, teachers, teaching operators, 35 people. The tools are interviews, group discussion forms, pattern process evaluation forms and satisfaction assessment forms. Content data analysis and basic statistical analysis</p> <p> <strong>The results of the research found that:</strong></p> <p> 1) Analyzing the conditions in the management of teachers' learning using technology media in Boonwat Wittayalai School found that the school has a systematic and quality management system based on a clear vision, mission, goals, strategies and action plans.</p> <p> 2) Create a teacher's learning management model using technology media at Boonwat Wittayalai School, it was found that the implementation of the PDCA quality cycle is systematic and continuous, starting from a clear planning (P), implementing the plan (D) in 5 steps, namely content analysis, design, development, implementation and evaluation. Then there is an examination and evaluation (C) to reflect the progress and bring the results to improve development (A) resulting in effective learning management and continuous development.</p> <p> 3) Experiment with the teacher's learning management model using technology media in Boonwat Wittayalai School found that those involved agree and support the model, especially the implementation according to PDCA and the 5-step learning design process helps to improve the learning outcomes of learners.</p> <p> 4) Evaluate the process and satisfaction with the use of the teacher's learning management model using technology media in Boonwat Wittayalai School found that the model is appropriate and effective in every process. There is statistical significance at the level of .01 and there is a high level of satisfaction with the model.</p> 2026-10-30T00:00:00+07:00 Copyright (c) https://so04.tci-thaijo.org/index.php/JMHR/article/view/ab013 The Promotion of Community Handicraft Products Through Buddhist Integration of Maeraeng Sudistrict Municipality at Pasang District In Lamphun Province 2026-02-27T18:02:25+07:00 Nutnaree Girdprem nutnaree187@gmail.com <p>This study aimed to: (1) examine the opinion levels regarding the promotion of community handicraft products, (2) investigate the relationship between the four principles of <em>Di</em><em>ṭṭ</em><em>hadhammikatthasampada</em> and the promotion of community handicraft products, and (3) propose guidelines for promoting community handicraft products through Buddhist integration of Mae Raeng Subdistrict Municipality, Pa Sang District, Lamphun Province. Methodology A mixed-methods research design was employed. For the quantitative phase, a sample of 378 participants was determined using Taro Yamane's formula. Data were collected through a questionnaire with a reliability coefficient of .884 and analyzed using descriptive statistics and Pearson's correlation coefficient. For the qualitative phase, in-depth interviews were conducted with 10 key informants and analyzed through descriptive content analysis.</p> <p><strong>The research results revealed that:</strong></p> <p>1) The overall level of community handicraft product promotion through Buddhist integration was at a high level (mean = 3.53). The aspects rated at a high level included cultural transmission and preservation, public relations, and the production process.</p> <p>2) The four principles of <em>Di</em><em>ṭṭ</em><em>hadhammikatthasampada</em> had a statistically significant positive relationship with the promotion of community handicraft products at the 0.05 level, with a moderately high correlation (r = .793).</p> <p>3) The proposed guidelines for promoting community handicraft products through Buddhist integration consisted of nine dimensions: (1) encouraging group formation with clearly shared goals, (2) supporting the transmission and continuation of local wisdom, (3) integrating public and private sector cooperation in tourism development, (4) enhancing public relations through online media, (5) applying innovation and technology to improve production efficiency, (6) developing product designs, maintaining quality control, and fostering discipline and responsibility, (7) preserving product identity, standards, and quality while establishing intellectual property, (8) strengthening external collaborative networks for knowledge exchange, and (9) managing finances, investments, and costs efficiently in accordance with the Sufficiency Economy Philosophy.</p> 2026-10-30T00:00:00+07:00 Copyright (c)