D. Uthaihoem, N. Chotikul, K. Soonsuwon, K. Saesow, and N. Chooset, “MARKMARKETING MIX FACTORS AFFECTING CONSUMER BUYING BEHAVIOURS OF LONGMUD FABRIC IN SONGKHLAETING MIX FACTORS AFFECTING CONSUMER BUYING BEHAVIOURS OF LONGMUD FABRIC IN SONGKHLA”, JSBA, vol. 7, no. 2, pp. 310–324, Feb. 2022.