J. Romyen, P. . Rattanasupa, Y. . Narkphum, O. Samlee, and P. . Muneesri, “MARKETING MIX STRATEGY AFFECTING THE PURCHASING DECISION TO BUY PICKLED FISH OF CONSUMERS IN NAKHON SI THAMMARAT”, JSBA, vol. 5, no. 12, pp. 90–106, Dec. 2020.