Journal of Sustainable Tourism Development

Best Practices for the Development of Agricultural Tourism: A Case Study of Khon Kaen and Suphanburi Provinces

2024-09-25T09:18:34+07:00

Thailand is an agricultural country with farming areas distributed nationwide.Tourism promotion has contributed to the development of agritourism destinations to accommodate tourists. This study selected Phu Pha Man District in Khon Kaen Province, a well-known agritourism destination, as a case study for comparing and developing Suphan Buri Province. The study employed qualitative comparative research methodology through in-depth interviews, observations, and focus group discussions. The sample consisted of 45 key informants, including community enterprise operators, government representatives, and private sector representatives. Data analysis was conducted using content analysis. The findings revealed eight best practices in agritourism development from the case of the Agricultural Production Efficiency Enhancement Learning Center (APEELC) in Phu Pha Man District, Khon Kaen Province, including: 1) strength of groups and networks 2) systematic management planning 3) linking community tourism with relevant networks 4) outstanding services and activities linked to other attractions 5) continuous government sector participation 6) community product sales 7) emphasis on tourist facilities; and 8)effective public relations. The study of agritourism development issues in Suphan Buri Province revealed that the province has strong potential in agricultural production and processing. Based on this potential, five development strategies were proposed 1) management of agritourism destinations 2) promotion of network creation 3) human resource development and community participation promotion 4) marketing and public relations promotion and 5) product and service development.

Behavior and Needs of Thai Tourists towards Geo-Tourism in the Area of Thailand Geo-park

2024-01-29T11:41:22+07:00

This research aimed to study the behaviors and needs of Thai tourists towards geotourism in Thailand's Global Geopark areas. The study employed quantitative research methodology with a sample of 400 respondents using convenience sampling which is a non-probability sampling technique. The research instrument was a questionnaire validated by five tourism experts. Data were analyzed using descriptive statistics. The study found that the majority of Thai tourists had never traveled for geotourism in Thailand's Global Geoparks before. Their purpose for traveling was to relax with family during weekends. Travel spending was less than 1,000 baht, and the most popular type of geotourism among tourists was recreation. Additionally, when discussing geological tourism attractions, tourists first thought of ancient fossils. Most tourists received information about geotourism destinations from people around them, such as friends and family. The study of Thai tourists' needs towards geotourism in Thailand's Global Geopark areas revealed that, overall, tourists had the highest level of demand for activities at tourist attractions, with a mean score of 4.49, followed by attractions at tourist destinations with a mean score of 4.40, accessibility with a mean score of 4.32, amenities at tourist attractions with a mean score of 4.27, safety at tourist attractions with a mean score of 4.24, and accommodation services at tourist attractions with a mean score of 4.10, respectively.

A Model of Supply Chain for Tourism Management in Thailand

2024-11-28T08:49:42+07:00

This research aimed to 1) investigate expert opinions regarding a supply chain model for tourism management in Thailand 2) analyze the components of the proposed supply chain model, and 3) evaluate the effectiveness of the supply chain model for tourism management in Thailand. A mixed-methods approach was employed, collecting data from 20 experts in the fields of supply chain and tourism through questionnaires and in-depth interviews. The data were analyzed using descriptive statistics, including mean and standard deviation. The findings revealed that the tourism supply chain model comprises five key components:tourism-related suppliers, tour operators, travel agents, customers, and end consumers. These components are integrated through collaborative mechanisms. The expert evaluations indicated that the model was appropriate at a good level (mean = 3.82, standard deviation = 0.89), demonstrating its potential to enhance the efficiency of tourism management, reduce costs, and improve tourist satisfaction, thereby contributing to the sustainable development of the tourism sector.

The Demand for Tourism Experiences Based on the Intangible Cultural Heritage Resources of Lansaka District, Nakhon Si Thammarat Province

2023-12-28T13:53:04+07:00

This study aimed to 1) study the tourism behavior based on intangible cultural heritage resources in Lansaka District, Nakhon Si Thammarat Province 2) study the tourism experience demand based on intangible cultural heritage resources in Lansaka District, Nakhon Si Thammarat Province; 3) compare the tourism experience demand based on intangible cultural heritage resources in Lansaka District, Nakhon Si Thammarat Province, classified by personal characteristics; and 4) compare the tourism experience demand based on intangible cultural heritage resources in Lansaka District, Nakhon Si Thammarat Province, classified by tourist behavior. The study employed quantitative research methodology with a sample of 400 respondents selected through convenience sampling. The research instrument was a questionnaire tested for validity and reliability. Data were analyzed using descriptive and inferential statistics, including One-Way ANOVA. The results showed that most tourists received information from family members and acquaintances, with the purpose of relaxing and merit-making. They usually traveled by private car on weekends, stayed at homestays, and enjoyed nature. Travel expenses ranged from 501-1,500 baht. Regarding tourism experience demand, the majority sought satisfaction and happiness from traveling, which represented positive emotional and feeling-based experiences. When comparing tourism experience demands, the study found that tourists with different personal characteristics did not show significant differences in their tourism experience demands, except for place of residence. Furthermore, tourists with different behaviors did not show significant differences in their overall tourism experience demands, except for travel frequency, travel opportunity selection, information sources, accommodation types, and influential persons in travel decision-making.

Tourists Satisfaction towards Hup Pa Tat Tourist Attraction in Uthai Thani Province

2024-09-25T09:49:56+07:00

The objectives of this research were 1) to study the tourists’ satisfaction levels towards the Hup Pa Tat tourist attraction in Uthai Thani province and 2) to compare the tourists’ satisfaction towards the Hup Pa Tat tourist attraction in Uthai Thani province classified by demographic factors. This study employed quantitative research methodology. A questionnaire was used as the instrument for data collection. The sample consisted of 400 Thai tourists visiting the Hup Pa Tat tourist attraction in Uthai Thani Province and was selected using accidental sampling techniques. The data were analyzed in terms of frequency, percentage, mean, standard deviation, t-test for independent samples, and One-Way ANOVA. The results revealed that overall tourists' satisfaction was at the highest level. The area and environmental conservation aspects had the highest means, followed by activity, safety, and amenity aspects respectively. In addition, tourists who differed in gender, age, marital status, and occupation did not differ significantly in their satisfaction. Tourists who differed in education level were significantly different in their satisfaction regarding the area aspect at the significance level of .05. Tourists who differed in average monthly income were significantly different in their satisfaction regarding the area and environmental conservation aspects at the significance level of .05.

Attributions and Roles of Flight Attendant

2024-12-04T14:45:05+07:00

This academic article aims to analyze and synthesize the characteristics and roles of flight attendants as a staff with important duties in safety and passenger service. The data used to analyze this article are from academic documents and flight attendant training manuals from regulatory agencies, such as the Civil Aviation Authority of Thailand (CAAT) and the International Civil Aviation Organization (ICAO), especially the Cabin Crew Safety Training Manual (DOC10002) and Safety and Emergency Procedures Manual (SEP) from international airlines, together with in-depth interviews with three international airline flight attendants with more than 30 years of experience. This article uses content analysis for grouping the important roles and characteristics according to the ICAO competency framework. The results show that flight attendants must have three main competencies: personality, competency, and service ethics, which are reflected through their roles in normal and emergency situations. These characteristics are confirmed by both international documents and the experienced flight attendants. In addition, flight attendants also have safety roles, including pre-flight checks on safety equipment and security checks before passengers boarding and after passengers have disembarked from the aircraft, and be able to use safety equipment in emergency situations. This is in line with the requirements of ICAO DOC10002 and is confirmed by experienced flight attendants. Information from this article can be used as a guideline for preparing students who are interested to pursue a career in aviation, as well as to develop a curriculum or training program for future flight attendant.