Kasetsart Applied Business Journal

The Influence of Product and Price of Broiler Feed with Hemp on Purchase Intention through Trust in the Product: A Comparison between CBD and By-product from Leaves and Leaf Stalks

2023-01-30T11:20:26+07:00

This study’s main objectives aim to investigate the influence of the product and price of broiler feed with hemp on purchase intention through trust in the product: a comparison between CBD and by-products from leaves and leaf stalks. A sample was collected from 228 people who were involved with raising and/or broiler feed as farmers, veterinarians, and animal husbandries professionals. A questionnaire was employed as a tool to collect data. Hypotheses were tested using Partial Least Squares-Structural Equation Modeling (PLS-SEM) employing SmartPLS.The results revealed that the product of broiler feed with hemp has a significantly positive indirect influence on purchase intention through trust in the product, both CBD and by-products from leaves and leaf stalks. Moreover, the price of broiler feed with hemp also has a significantly positive indirect influence on purchase intention through trust in the product, both CBD and by-products from leaves and leaf stalks.

Does Green Financial Innovation Contribute to the Change of Sustainable Thai Consumer Behavior?

2023-02-03T16:42:22+07:00

This quantitative research studied the influence of green financial innovation, health and environmental attitudes, green marketing mix 4Es, and government support for the change of sustainable Thai consumer behavior. In addition, supporting guidelines were formulated to encourage consumers to change their sustainable behavior. Data were gathered by an online questionnaire from 500 Thai consumers in the Bangkok Metropolitan Area who were accustomed to using electronic payment and had experience with green products. The data were chosen by purposive sampling and analyzed by structural equation modeling (SEM).
The results revealed that all factors: carbon tracking as green financial innovation, health and environmental attitudes, 3Es of green marketing mix, and government incentives raised green product awareness. This, in turn, influenced green purchase decision and led to sustainable behavior: green purchases and 2R behavior, reduce and reuse, in the long term. These findings suggested that to change sustainable consumer behavior, involving sectors: public, business, financial and governmental sectors must collaborate to heighten health and environmental attitude for consumers and along with providing green product information through 3Es of marketing mix from the business sector, availability of carbon tracking from the financial sector, and stimulating interest in green products by tax and price incentives from the governmental sector.

Political Uncertainty, Corporate Investment Decision and Firm Performance: Empirical Evidence from Thailand

2023-02-22T18:10:55+07:00

The objectives of this study are to investigate the impact of political uncertainty on corporate investment decision and on firm performance. We applied the Thai political uncertainty index constructed by Luangaram and Sethapramote (2018) to quantify the political risk. The results revealed that political uncertainty is negatively related to corporate investment level as well as the firm performance. In addition, corporate investment level was positively associated with firm characteristics such as financial constrain measured by operating cash flows, and growth opportunities measured by year-on-year sales growth, and Tobin’s Q. Despite there were negative impacts of macroeconomic factors on corporate investment, the impacts on firm performance were inconclusive. Overall, our results lend empirical support to the hypothesis that political uncertainty can weaken economic growth through a reduction in corporate investment in real sector. Moreover, the political uncertainty has negative impact on firm performance. This decrease is related to precautionary delays in investment until the validity of related policies is implemented. Meanwhile, the political uncertainty also possibly affects the demand for consumption which potentially impact the firm performance.

The Causal Relationship of Digital Business Strategy, Digital Capability, Competitive Advantage and Performance of SMEs Entrepreneurs in Restaurant

2023-09-01T16:46:42+07:00

Small and Medium Enterprises (SMEs) were critical to Thailand's economy. Furthermore, the advent of digital technology enables businesses to create opportunities and strengths. The purpose of this study were to (1) clarify the relationship between digital business strategy, digital capability, competitive advantage, and performance; (2) serve as a guideline for SME restaurant digital economy implementation; and (3) provide information for SME restaurant decision-making in establishing competitive advantage and performance for enhanced productivity. Gathering data through a questionnaire with 294 restaurant SMEs entrepreneurs and statistical structural equation modeling was used to test the hypothesis.
According to the results, the model was consistent with empirical data. Digital business strategies have a direct influence on digital capability and competitive advantage, whereas digital capability has a direct impact on competitive advantage as well as performance. Competitive advantage directly affects performance. Furthermore, digital business strategies and digital capability have an indirect impact on performance via competitive advantages. Therefore, restaurant SMEs should have an efficient digital business strategy since it serves as the animating principle of digital proficiency and may contribute to a competitive advantage, encouraging the business's performance to improve.

The Important Factors for Building Effective Strategic Alliances among Small and Medium-sized Technology Companies in Thailand

2023-11-01T11:27:52+07:00

The purpose of this research is to understand the important factors for building effective strategic partnerships among small and medium-sized technology companies in Thailand. The research process is divided into 3 parts: 1. In-depth interviews from 15 SMEs in tech industry in Thailand. 2. Data analysis with Thematic analysis 3. Discussion and Conclusion. This research was conducted to understand the nature of partner relationship and collaboration with partners of small and medium technology companies in Thailand. Research has shown that alliance relationships are based on alliance experience, interpersonal trust and inter-organizational trust. Trust should be prioritized both between inter-organizational and interpersonal trust, it helps organizations access more resources and foster collaboration among partners. Experience working with partners in the past helps companies create a better way of working and managing partners to ensure smooth partnerships and achieve the goals of alliance building. This affects the effective outcomes of strategic alliances.
This research can guide business owners, executives, and employees involved in technology companies to understand and design effective strategic alliances with partners that are successful as intended according to the purpose. Accordingly, the company can enhance the competitive advantage through the strategic alliance in the future.

Applications of Agent-Based Modeling to Business Research

2023-11-29T09:54:03+07:00

The main objective of this article is to introduce applications of agent-based modeling (ABM) to business research. ABM has numerous advantages over traditional methods since it helps explain changing landscape in the long-run and capture interactions of agents within complex systems. We conduct a survey that can assess the body of knowledge in Scopus and major management journals in order to fill a gap in the literature. The results show that there has been a growing number of researchers applying ABM technique to business research, although the percentage of business research is relatively small, only 3.2 percent. Meanwhile, Kauffman’s NK model and system dynamics are the most commonly used techniques. However, the review has not found any application of cellular automata in business research. We thus propose a guideline using this technique with entrepreneurship research particularly in the context of rapidly changing environment.