NKRAFA Journal of Humanities and Social Sciences

Editorial Note

Aimmarat Yingphisut — 2023-12-29

Corporate Culture Transformation for Success in the Hotel and Tourism Industry in Thailand

Apichet Tubmuang — 2023-12-29

The corporate culture is a construct designed to shape thoughts and work behaviors which fosters unity among individuals within an organization. Changes in corporate culture within the hotel and tourism industry in Thailand stem from various influences, including (1) the spread of COVID-19, (2) industrial tourism workforce shortages, (3) technological advancements, and (4) changes
in customer behaviors, such as sustainability and social and environmental responsibility. In response to these changes, organizations must propel themselves toward success through corporate culture. This includes embracing digital and technological corporate culture adaptability to evolving contexts, acceptance of diversity, social and environmental responsibility, sustainability, and the promotion of innovative thinking in service innovation. It starts with recognizing the necessity and significance of newly established corporate cultures, which impact business success in terms of performance, operational efficiency, and responsiveness to changing customer needs."

Cultivating an Entrepreneurial Mindset in the New Generation

Chiraphong Onnom — 2023-12-29

This article shares ideas and suggestions on education that foster an entrepreneurial mindset. In a world that is constantly changing, these skills are important. They help learners adapt and succeed. Having an entrepreneurial mindset has become an important competency that every organization needs. Being an entrepreneur does not only mean being your own boss. An entrepreneur is someone who manages resources to help an organization. Entrepreneurship involves developing certain characteristics. You cannot get these traits, so you must cultivate them. Individuals who wish to become entrepreneurs must work on developing these traits. Entrepreneurial characteristics are about being innovative and coming up with new ideas. Be prepared to accept their own risks and carry out activities according to their duties. To design student development, begin with a framework that guides teaching and learning. This framework has five levels, namely basics, competency awareness, programs creation, starting, and growing. This article is the starting point for becoming a successful entrepreneur. Developing students takes effort, determination, intention and time. Without motivation, success will be harder to achieve.

The Development of Thinking Skills to Foster Patriotism and Military Ethos in Air Cadets through the Writing-focused Teaching Approach

Dulyakarn Kornsang — 2023-12-29

This research aims to investigate two main aspects, namely 1) the implementation of thinking processes to enhance patriotism and military ethos through a writing-focused teaching approach,
and 2) the students' opinions regarding the effectiveness of the teaching and learning process aimed at fostering patriotism and military ethos. The study involved 127 first-year air cadets from Navaminda Kasatriyadhiraj Royal Air Force Academy as the population group. The two types of research tools employed were 1) active learning teaching methods utilizing interactive discussions to stimulate systematic thinking skills in seven areas—analytical skills, defining skills, reasoning skills, exploration skills, linking skills, data collection skills, and sequencing skills, and 2) a questionnaire for assessing opinions to evaluate the effectiveness of learning. The results indicated that stimulating systematic thinking skills through the writing-focused teaching approach significantly enhanced students' comprehension and awareness of patriotism and the military ethos.The participants provided positive feedback on the effectiveness of the learning activities, demonstrating a high level of efficacy.
This research is valuable for the development of air cadets' thinking skills, serving as the main force for the Air Force's duty in safeguarding the country. Furthermore, the findings can be integrated into military training and education to equip air cadets with systematic thinking skills and reinforce patriotism and military ethos.

Studying Behavior-based Safety Among RTAF Personnel Who Work with Armaments

Tasayuth Thongyoo — 2023-12-29

The purpose of this research is to study the factors contributing to behavior-based safety (BBS)
in Royal Thai Air Force (RTAF) ordnance operations and to propose guidelines for the development of safety behaviors for RTAF armament personnel. By focusing on ordnance operations, personnel will have to work with the weapons of the Air Force. This research employs the qualitative method by studying and collecting data from relevant documents and interviews with RTAF armament personnel who have more than 20 years of experience in ordnance operations. The information from documents and interviews was analyzed and synthesized in order to formulate the guidelines for developing BBS in ordnance operations of RTAF personnel.

The results showed that factors leading to BBS in RTAF ordnance operations were factors caused by the ordnance operators themselves, operational environment, the process of administration, supervision and support from the organization. The development of the guidelines for BBS among ordnance personnel resulted from the use of information and academic implementation according to the principles of psychology, the use of engineering knowledge related to operations, the availability of operators both physically and mentally, the use of standard operating manuals, improvement of management processes, supervision, promotion from the organization and the use of academic principles that have been recognized as standards and widely used both domestically and internationally applied to make organizations have workers with BBS in their operations.

Legal Administration of Disciplinary Action Toward Detention of Police Officers

Nuanlaong Jarunchat — 2023-12-29

The study on the legal administration of disciplinary actions concerning detained police officers aims to ascertain the attitude of police officers towards disciplinary detention and its associated problems under the National Police Act B.E 2565. The study also aims to establish the guidelines on appropriate disciplinary actions for detained police officers under administrative law. This qualitative research was carried out using in-depth interviews of ten key informants and a focus group with fifty samples, yielding a total of sixty informants.

The results showed that police officers understood that disciplinary detention is an administrative action. Opinions toward disciplinary detention were divided. Low-ranking police officers believed that disciplinary detention only applied to them and not to high-ranking ones. The same group of officers wanted disciplinary detention revoked due to its unfairness, inequality and discrimination. On the other hand, high-ranking officers argued that disciplinary detention should be maintained as it resulted in the effectiveness of police operations. With regard to police detention itself, some of the officers were of the opinion that disciplinary detention did not actually improve police behavior. What it did do was increase the workload of other officers because they would be the ones to work in place of those under detention.

The findings also provided solutions to discipline police officers under administrative action. The key informants noted that measures which could replace the disciplinary detention of police officers were voluntary community service in the public and private sectors, and overtime work.

Development of a Training Curriculum for Health Communication with the Elderly for Village Health Volunteers in Ban Mai Subdistrict, Mueang District, Pathum Thani Province Based on Taba Hilda’s Curriculum Model

ฺBoosaba Fangsaken — 2023-12-29

The objectives of this study are 1) to develop a training curriculum for health communication with the elderly for village health volunteers in Ban Mai Subdistrict, Mueang District, Pathum Thani Province, and 2) to assess the effectiveness of the training curriculum for health communication with the elderly for village health volunteers in Ban Mai Subdistrict, Mueang District, Pathum Thani Province. The research employed a Research and Development (R&D) design. The research instruments encompassed questionnaires designed to evaluate health communication competency, interview forms, the quality of curriculum assessment forms, and questionnaires to gauge the training curriculum's utilization. The study's target group consisted of 32 village health volunteers working in the area of Ban Mai Subdistrict, Mueang District, Pathum Thani Province. The findings revealed that the respondents had the highest demand for enhancing their self-knowledge capacity (62.50%), with the next most significant priorities being improving their understanding of the communication process (53.12%), increasing motivation for communication (40.62%), and refining communication skills (18.75%), respectively. The findings served as the foundation for creating the training curriculum encompassing 19 training hours, based on the needs assessment survey. Additionally, the content curriculum structure was revised to be consistent with the findings of the quality of curriculum assessment, comprising 5 topics: 1) self-awareness, 2) communication motivation, 3) health communication and competency components, 4) communication skills, and 5) health communication channel design. The curriculum's effectiveness was evaluated in all areas: context, input, process, and product, and consistently rated at the highest level. The outcomes of the training program indicated a statistically significant increase in health communication effectiveness among the elderly participants after undergoing training, compared to their pre-training levels, with a significance level of .05.

Recreational Leadership, School Administrators under the Nakorn Ratchasima Primary Educational Service Area Office 3

Rattanan Rodthong — 2023-12-29

The objectives of this research are 1) to study the recreational leadership of school administrators under the Nakorn Ratchasima Primary Educational Service Area Office 3 and 2) to compare the recreational leadership of school administrators under the Nakorn Ratchasima Primary Educational Service Area Office 3, classified by age and work experience. The research methodologies was descriptive research. The population, totaling 182, included school administrators under the Nakorn Ratchasima Primary Educational Service Area Office 3. The Sample, totaling 132 school administrators, was obtained via simple random sampling technique, comprised of school administrators under the Nakorn Ratchasima Primary Educational Service Area Office 3. The instrument was a 5-point rating scale questionnaire. The statistics used for data analysis were frequency, percentage, mean, standard deviation, and F-test.

The major findings were as follows: the recreational leadership of school administrators under the Nakorn Ratchasima Primary Educational Service Area Office 3 was at a high level in all aspects. It can be divided into the following 1) Knowledge is at a high level 2) Activity Leadership is at a high level 3) Personality is at a high level 4) Administrative Aspects, and special abilities are at high levels. 2) The result of comparing the opinions of school administrators on the recreational leadership of school administrators under the Nakhon Ratchasima Primary Educational Service Area Office 3 were classified by age and experience. It was found that school administrators of varying ages and experience had similar opinions regarding the recreational leadership of educational administrators under the Nakhon Ratchasima Primary Educational Service Area Office 3 overall as well as in each aspect including knowledge, activity leadership, personality, administrative aspect, and special abilities.