A needs analysis of English communication for sports tourism of Thai boxing personnel in Chaiyaphum Province
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Abstract
Thai boxing recently gains popularity among tourists with limited number of personnels to bring it forward internationally. This research has two objectives: 1) to study the English language needs of Thai Boxing (Muay Thai) personnels 2) to lead the development of innovative tourism English communication for Thai Boxing personnels. The six experts were purposively selected for the interview. The results of the interview show that they had the greatest communication problems in listening and speaking. The highest needed content is the history of Muay Thai sports and various boxing skills. All six experts have a need for media with translation into Thai and English for Muay Thai application media. They suggested for the English language training, along with online English language training through social media, to be provided for Thai Boxing personnels.Moreover, fifty Thai boxing personnels were selected by a purposive sampling method for the questionnaires, analyzed by using descriptive statistics and content analysis. The results show that English is necessary for Thai Boxing personnels at the highest level. The sample group required listening and speaking skills rather than reading and writing skills. The content that the sample group wanted to practice at the highest level was the introduction of skills in using fists, feet, knees, elbows, followed by how to describe different types of boxing at the high level. The most preferred innovation of English learning was online media. They prefer the online media with animation or picture illustration with subtitles as well as language training.
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