KKU International Journal of Humanities and Social Sciences

Analyzing the Thai Language and Culture from “Thai Idioms Related to Curry” For Cambodian Learners

Thina Khom, Asst Prof. Dr.Nition Pornumpaisakul — Tue, 30 Apr 2024 00:00:00 +0700

This research article’s objective is to analyze Thai Language and Culture in Thai idioms related to “curry” (kǣng) for Cambodian learners. The researcher has analyzed and collected data from 6 books related to Thai idioms: Royal Institute Dictionary. (Royal Institute Edition: 2011) Proverbs, Thai idioms 4 regions (Royal Institute Edition: 2012) Proverbs, Aphorisms, Thai idioms (Royal Institute Edition: 2015) decoding 313 Thai idioms (Seangtaksin: 2023) Thai idioms (Sa-nga Kanchanakaphan: 1995) and Thai expressions (Ministry of Education: 2001) The research results found that there are 11 idioms related to “curry” (kǣng) in Thai idioms, including: 1. klīat tūa kin khai klīat plālai kin namkǣng (Hate someone but love to take advantage of him.) 2. kǣngčhư̄t čhưng rūkhun klư̄a (Appreciate the worth of salt when the soup is tasteless.) 3. khāo dǣng kǣng rō̜n (Be grateful to red rice and hot curry). 4. dai kǣng thē namphrik (Get new things, forget old ones.) 5. kǣ kœ̄n kǣng (Too old to take advantage of) 6. čhawak mai rūrot kǣng (Never realize any good deed even staying close to it.) 7. mai rūčhak mō̜ khāo mō̜kǣng (Don't know how to do household chores.) 8. nāpen tawak (Make an angry face.) 9. sanē plāi čhawak (The way to a man’s heart is through his stomach.) 10. sư̄asintawak sunak sin trō̜k (A Fight to the death.) 11. suk ʻao phao kin (Do shoddy work.). Thai Idioms related to “curry” is important to learn Thai as a foreign language in 3 aspects of Thai culture for Cambodian learners: 1) Food: ways to cook and eat, 2) The relationship between Thai people, and "rice" and 3) Household tools. Therefore, they are a significant medium which can be used to design methods for learning Thai as a foreign language for Cambodian learners.

Potential Development Guidelines of Reed Mat Handicraft Community Enterprise of Ban Huay Tard, Na Dok Kham Sub-district, Na Duang District, Loei Province

Thairoj Phoungmanee, Kotchasi Charoensuk, Pacharamon Jaingamdee — Tue, 30 Apr 2024 00:00:00 +0700

Abstract

This qualitative reseach aimed to 1) study the context of the Community Enterprise Group of Arts and Crafts from reeds of Huay Tat village, Na Duang District, Loei Province and 2) develop the potential of Community Enterprise Group of Arts and crafts from reeds in Huay Tat Village, Na Duang District, Loei Province. There were informants selected by using purposive sampling technique. The tools for collecting the data comprised interview, group discussion, recording forms, and meeting, and content analysis was used for analyzing qualitative data. The results of the study revealed that Community Enterprise Group of arts and crafts was founded in 1998 with supports from the government sector. At the beginning, there were 35 members crafting the products of the community for selling at government offices. Due to the situation of Covid-19 pandemics, only 12 members remained in the group, and four of the members continued weaving and crafting reeds. The strength of the group included the design and product processes from weaving and crating mats such as tissue paper boxs, crafted bottles, and crafted handbags branded "Pha Ya". On the other hands, the weakness of the group was lacking confidence and motivation. Meanwhile, there was an opportunity that the government and private sectors, as well as, educational institutions participating in supporting and developing the group continuously. 2) There were 6 guidelines for developing the community Enterprise group of arts and crafts from reeds as follows: 2.1) Management: everyone needs to participate in planning to develop the group; 2.2) Personnel: There should be ideas and designs that meet the needs of the customers' goals; 2.3) Budget: the group needs to seek for financial budget reserved product management and promotion; 2.4) Product: The members need to participate in the development of crafting patterns, dyeing techniques, weaving and crafting techniques, and creating new products with differences; and 2.5) marketing: it is suggested to create the marketing forms which are various and easy to reach the customers' goals.

Effective Communication Strategies for Business Workers in the Digital Era: A Study in the Context of Thailand

Nattanun Siricharoen — Tue, 30 Apr 2024 00:00:00 +0700

The qualitative research conducted in May 2023 by a group of eight
informants enrolled in the Bachelor of Business Administration Program at
Huachiew Chalermprakiet University in Thailand provides valuable insights
into effective communication strategies for business professionals in the
digital era. The study’s primary objective was to investigate communication
strategies that are applicable across various industries. Notably, the study
aimed to create a communication model that could be relevant beyond the
academic context. The research methodology employed involved
conducting focus group discussions and utilizing content analysis techniques.
These methods allowed the informants to openly share their experiences
and insights related to communication strategies. Additionally, the study paid
special attention to non-verbal cues, such as gestures, expressions, and body
language, which added depth to the analysis, recognizing the multifaceted
nature of effective communication. The study identified nine key
communication strategies that offer a comprehensive framework for
enhancing communication skills. These strategies encompass choosing the
right media, ensuring clarity and conciseness, practicing active listening, maintaining a professional tone, considering timing, following up on
communications, utilizing visual aids, incorporating empathy, and actively
seeking feedback.

Phenomenon of Thai language curriculum in junior high school level Through Postmodern Concepts: Phenomenological Study

Panatsaya Mingchai, sanit srikoon — Tue, 30 Apr 2024 00:00:00 +0700

The objective of this article was to study the phenomenon of the Thai language curriculum at the junior high school level through a postmodern concept. This study is phenomenological qualitative research. The key informants were 3 teachers in one educational institution. Data were collected through in-depth interviews and observations in the research area and analyzing the text of the Thai language learning curriculum of the school curriculum through the postmodern concept. The results of the study showed that when studying the curriculum implementation process through the four components of the curriculum: aims, content, learning management process, measurement, and evaluation. Some hidden problems were found in the curriculum, namely, overlapping indicators; Unclear school policies in the preparation of the curriculum. Measurement and evaluation are not as comprehensive as they should be. And when the curriculum was analyzed from the point of view of postmodern thinking, it was found that it should be an organizational practice involving consultation with teachers, students, and stakeholders from all sectors. In addition, the curriculum is a battleground for ideological struggles and negotiations that arise from the different ideas and beliefs of people in each area. Phenomenal Perspectives of this curriculum, therefore, do not analyze only the text (Text) only. Interviews with people who are actually involved in the curriculum are required to see a broader perspective through real experiences. The opinions of real instructors to support the study of the phenomenon of the curriculum. But this research is not intended to determine the value of any curriculum.

From Perrault’s Donkeyskin to Pongsakorn’s Ralukrot: The link of food and familial love motif in French and Thai literature

Rujeeluck Seelakate — Tue, 30 Apr 2024 00:00:00 +0700

Food is as crucial in literary studies as in Anthropology and Health Sciences. This article aims to present a comparative study in food imagery in Charles Perrault’s Donkeyskin and Pongsakorn’s Ralukrot. Although different in terms of cultures and publication time, both literature belong to the same ATU tale type: “Cinderella and Cap O’Rushes” and use food as an important element in plot and character development. In Donkeyskin when characters lose their appetite, it usually symbolizes loss of rationality or morality. But at the same time, just like the famous scene in Marcel Proust’s In search of Lost Time, the character can involuntarily reminisce his past memories because a familiar food and its smell trigger his reaction. Because of a galette, a French pastry made with love to her ailing Prince, the Donkey Skin Princess can finally be her true self, get married to the prince and all relationships in the fairytale end well. While in Ralukrot, Raluk, the protagonist also suffers mistreatment from his family. After consuming plara-pon (chilli paste with fermented fish) prepared with love, he recovers his forgotten memory and learns the truth about his true family. Because of food and affection, the protagonists in both literatures find their happiness and familial reconciliation. They manage to get over social differences and prejudice.

Validation of the Thai version of the burnout assessment tool for Thai undergraduates

Arunee Suttichainimit, Arunya Tuicomepee — Tue, 30 Apr 2024 00:00:00 +0700

Burnout has been mentioned for decades as one of the mental health
concerns of people around the globe. In 2020, Schaufeli and colleagues
developed a new burnout measure, the burnout assessment tool (BAT).
The BAT consisted of four subscales: exhaustion, mental distance, cognitive
impairment, and emotional impairment. Empirical studies have supported
the psychometric properties of the BAT. However, there is no Thai version
of the BAT for Thai undergraduates. Therefore, this study aimed to translate
and validate the short version of the burnout assessment tool (BAT-12) with
a Thai undergraduate sample. A total of 240 Thai undergraduates
completed a Thai language and short version of the burnout assessment
tool (BAT-12-TH). Internal consistency, convergent validity, and confirmatory
factor analysis of the BAT-12-TH were examined. Findings revealed that
internal consistency was high in all subscales except mental distance.
Convergent validity was found with the Thai Perceived Stress Scale (PSS) and
the Thai Mental Fatigue Scale (MFS). Evidence of confirmation factor
analysis in Thai undergraduates was obtained. In conclusion, the BAT12-TH
would be useful for assessing burnout in undergraduate students in Thailand.

Government efforts and the challenges of achieving quality education among secondary schools in Delta State, Nigeria (2012-2020)

Emordi Promise Jude — Tue, 30 Apr 2024 00:00:00 +0700

This study investigates the efforts and challenges faced by the Delta State government in achieving quality education in secondary schools from 2012 to 2020. The research focuses on the provision of school facilities and education funding as critical initiatives while also examining the factors hindering the attainment of quality education. The documentary method
was exclusively adopted for data collection and analysis, utilizing reputable secondary sources such as journal articles, government documents, newspapers, magazines, and internet sources. The findings reveal that the government’s efforts to entrench quality education at the post-primary level necessitate reassessment, as the provided school facilities have not kept abreast with the escalating number of public secondary schools in Delta State, resulting in a lack of uniformity. Additionally, the study exposes
the government’s failure to adequately address these issues, resulting in a stagnation of student academic performance, as evidenced by The West
African Senior School Certificate Examination (WASSCE) results. Furthermore, the research highlights increasing disparities in accessing secondary education due to natural disasters such as floods, the impact of the coronavirus pandemic, and the prevalence of student truancy induced by cultism. The
study recommended, among others, the need for improved school facility provisions and effective education funding strategies.