Journal of Digital Communications
https://so04.tci-thaijo.org/index.php/NBTC_Journal
<p><strong> The Journal of Digital Communications </strong>is a journal in the field of Social Sciences that has been approved to be in the database of the Thai Journal Citation Index Centre (TCI). The journal aims to be a part of Thailand’s centres for collecting and disseminating research articles and academic articles in the areas of broadcasting, television, telecommunications, communications satellites and radio communications services, digital media, social media, and convergence media. Furthermore, the journal includes the knowledge on the application of technology and innovation to communications businesses in the digital age in interdisciplinary fields, particularly in Engineering, Laws, Economics and Communications Art.</p> <ul> <li>ISSN 3027-8775 (Print)</li> <li>ISSN 3027-8783 (Online) </li> </ul>สำนักงานคณะกรรมการกิจการกระจายเสียง กิจการโทรทัศน์ และกิจการโทรคมนาคมแห่งชาติen-USJournal of Digital Communications3027-8775<p> The Office of the NBTC holds the copyright of articles appearing in the journal. The Office of the NBTC allows the public or individuals to distribute, copy, or republish the work under a Creative Commons license (CC), with attribution (BY), No Derivatives (ND) and NonCommercial (NC); unless written permission is received from the Office of the NBTC.</p> <p> Text, tables, and figures that appear in articles accepted for publication in this journal are personal opinion and responsibility of the author, and not binding on the NBTC and the Office of the NBTC. In case of errors, each author is solely responsible for their own article, and not concerning the NBTC and the NBTC Office in any way.</p>Development of Smart Homes for the Elderly with Internet of Things Technology and Automated Emergency Medical Services: A Case Study of Nakhon Phanom Province
https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/275276
<p>This article aims to design and develop smart homes for the elderly in Nakhon Phanom province which has a population of 28.71% of the province’s total population, the highest elderly population ratio in the Northeastern region. This group of population faces limitations in accessing emergency medical services. The study integrated Internet of Things (IoT) technology with an automated emergency medical service system. The research employed a mixed-method approach, comprising a survey of 436 elderly respondents, in-depth interviews with 24 participants, and focus group discussions with eight stakeholders. The findings led to the development of prototype homes with living space not exceeding 100 square meters, featuring three main intelligent systems: automated safety systems, such as fall detection and abnormal movement sensors, health monitoring systems for vital signs measurement, and automated emergency alert systems connected to emergency medical service centers. The three-month system trial revealed that the system achieved 95% accuracy in emergency detection with an average response time of 2.5 minutes, and maintained a low false alarm rate of 5%. Furthermore, satisfaction assessment showed that 80% of elderly users reported feeling safer and more confident, while caregivers indicated that the system significantly reduced their caregiving burden.</p>Tipaporn HomdeeAnirut PongkleeWachirakorn Senawang
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2025-11-032025-11-0392Development of an Artificial Intelligence Body Pressure Sensing Mat for Pressure ulcer Prevention
https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/273726
<p>This study aimed to develop and evaluate the effectiveness of a body pressure monitoring mat integrated with Artificial Intelligence (AI) to prevent pressure ulcers. A cross-sectional study design was employed to validate the prototype device. Participants with tetraplegia at levels C3–C5, classified as ASIA A–C according to the American Spinal Injury Association (ASIA), were positioned in supine and right lateral postures for two hours each, totaling four hours. Pressure data from various bony prominences were analyzed using a custom AI algorithm designed to control air cells and adjust pressure at high-risk areas. The results showed that the highest pressure occurred at the sacrum in the supine position and at the hip in the right lateral position. Caregivers reported significantly higher satisfaction with the system than patients, and 88% of patients did not develop pressure ulcers after the 4-hour session. Therefore, this study demonstrates that the prototype device is effective in accurately measuring and redistributing pressure to reduce the risk of pressure ulcer formation. It also enhances patient care convenience and provides a promising direction for the development of AI-based medical devices for preventive healthcare applications.</p>Sirichai Tammaruckwattana Nuanlaor Thawinchai
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2025-11-032025-11-0392Improvement of Access to Social Welfare and Utilization of Digital Technology among the Elderly
https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/274854
<p>This article examines the barriers to social welfare access for the elderly andfactors influencing their satisfaction with the use of digital health technology in Thailand. A mixed-methods approach was employed by collecting quantitative data from a nationwide sample of 2,005 elderly individuals, and gathering qualitative data through in-depth interviews of 40 elderly participants in four provinces (Khon Kaen, Lampang, Phra Nakhon Si Ayutthaya and Songkhla). Qualitative data were analyzed using content analysis, and five key themes were identified: familiarity with basic technology; acceptance and understanding of digital health technology; satisfaction with technology usability; behavioral changes driven by health monitoring; and potential of the elderly in healthcare technology. Quantitative data were analyzed using multiple regression analysis. The findings indicate that the two primary barriers to accessing social welfare services for the elderly were health-related issues, which have a significant impact (B = 0.121, p < 0.001), and concerns about using technology (B = 0.048, p = 0.024). However, the use of technology was found to significantly reduce these concerns (B = 2.358, p = 0.026). Factors that increased the elderly’s satisfaction with digital health technology included effective access to welfare services (B = -0.073, p = 0.001), though this did not have a significant effect on overall satisfaction with technology usage (B = -0.011, p = 0.279). </p>Chaturapron ChokphukhiaoRina PatramanonCholatip PongskulJugsun LoeiyoodSomporn ChaiayuthaPiyathida KuhirunyaratnBangonsri Jindawong
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2025-11-032025-11-0392Perception, Attitude, and Need for Regulation of Product Placement in Digital Television: A Viewer Perspective
https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/270560
<p>This article studied perception and attitude towards product placement, as well as need for regulating diverse forms of product placement in digital television programs. A survey research was employed with a nationally representative sample of 4,946 digital television viewers selected through multi-stage random sampling. The study found that the top two formats that viewers perceived as product placement were: the display of product packages or logos along with verbal mentions by hosts/actors; and the display of product logos or graphics in various areas of the television screen, regardless of whether such products/brands were verbally mentioned. Viewers accepted that product placement in television programs was necessary for program survival, and considered the insert of product logos/brands in program contents as normal practice. The most accepted product placement format was that of product relevant to the program content as it did not excessively interfere with the content. Regarding regulation, stricter regulating on children’s programs was most wanted by viewers, followed by news and educational programs.</p>Bu-nga ChaisuwanPanpilas KuldilokChachaya SakunaThitirat Chanesirirattanakorn
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2025-11-032025-11-0392Perceived Usefulness and Family Motivation Affecting Behavioral Intention to Use Social Media among Senior Citizens in Southern Thailand
https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/274618
<p>This research aims to develop the structural modeling of relationship between perceived usefulness and family motivation, and to gauge the path coefficient of the aforementioned variables on behavioral intention to use social media among senior citizens in southern Thailand. The quantitative study was employed through an online questionnaire with a convenience sampling of 400 samples at the age of 60 years and above who used social media in daily life activities via smartphones. The data analysis was based on partial least square structural equation model (PLS-SEM). The results demonstrated that the perceived usefulness and family motivation could explain the variables of behavioral intention to use social media with an explanation power of 59.5 percent, that is a moderate coefficient of determination of the structural equation modeling on the effect of perceived usefulness and family motivation on behavioral intention to use social media. The path coefficient revealed that perceived usefulness had an effect at 0.488 and family motivation had an effect at 0.114 on behavioral intention to use social media. This indicated that senior citizens’ behavioral intention to use social media depended either on mutual influence of their perception of usefulness or the effect of family motivation, or both. </p>Thanachok KanjananantawongKittisak KaewninprasertNarueban Yamaqupta
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2025-11-032025-11-0392Hybrid Wet Scrubber Tower with IoT-Based Operation Control
https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/272193
<p>This research studied the development of a PM<sub>2</sub><sub>.5</sub> air filtration tower using a hybrid technique (hybrid wet scrubber tower) along with an IoT-based monitoring and control system. The experimental research methodology involved three main steps: firstly, designing and developing a hybrid wet scrubber tower that combines spray scrubber and turbulent water scrubber techniques; secondly, developing an IoT-based monitoring and control system that includes sensors to measure various parameters such as air flow rate, water flow rate, pH level, PM<sub>2</sub><sub>.5</sub> concentration, and temperature-humidity; and lastly, testing the performance of <br />the hybrid wet scrubber tower under controlled conditions in a test chamber. The study found that the developed hybrid wet scrubber tower could capture more than 80 percent of PM<sub>2</sub><sub>.5 </sub>particles, and the tower's operation could be monitored and controlled using integrated IoT system. It was noticeable that the proposed hybrid wet scrubber tower was suitable for installation in semi-enclosed areas such as public transportation stations, bus stops, and parking buildings.</p>Nattagit JiteurtragoolAkasit WansomTharapong VitidsantJirayu Samkunta
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2025-11-032025-11-0392The Court of Justice of the European Union’s First Judgment on Network Neutrality Principles: A Case Study of Zero-Rating Practices
https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/274536
<p>This article aims to investigate the principles of net neutrality and zero-rating, analyze the Court of Justice of the European Union’s (CJEU) first judgment, and provide Thailand’s current situation on the issue. This paper uses a documentary research methodology.</p> <p>The research findings revealed that zero-rating favored some consumers or content providers, and interfered with network neutrality principles that emphasize non-discrimination in Internet access. The mobile zero-rated Internet packages allowing customers to use specific applications and services without any restrictions, without deducting from the purchased data volume, once this data volume is used up, there are measures that block or slow down Internet traffic to other applications and services. The CJEU ruled that this practice was against the net neutrality law. In Thailand, the telecommunications sector which was concentrated by large influential competitors due to mergers among telecommunications and broadband Internet providers, directly led to some negative impacts on small competitors and consumers. In terms of recommendations, Thailand’s telecommunications regulator should encourage in-depth research on net neutrality and zero-rating practices to deal with any potential controversy the industry may encounter.</p>Suwalak Khanpruksa
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2025-11-032025-11-0392Thailand's Digital Organization Transformation Strategy
https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/268101
<p>This article explores the significance of digital transformation, its strategies, and the roles of the Office of the NBTC in facilitating the digital transformation of Thai organizations. A review of relevant academic literature reveals that digital transformation is crucial for performance enhancing, as well as reducing work process and errors. Digital transformation strategies involved tools such as Internet of Things (IoT), cloud computing, big data, artificial intelligence, security technology, blockchain, mobile technology, and social media. In addition, four factors that would drive organizations towards being fully digitized included digital mindset, digital skills, digital process, and digital culture. As Thailand’s frequency allocator and internet service regulator, the roles of the Office of the NBTC in facilitating the digital transformation were to foster the transition of satellite industry from concession-based to licensing system, and the frequency auction, as well as to support the development of communications infrastructures, which would escalate the overall standards and competitiveness of Thailand’s communications sector.</p>Yasinee Kertpolsert
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2025-11-032025-11-0392French Republic’s Consumer Protection in 2023: Telemarketing and Spam Calls Control
https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/267665
<p>This article aims to study the history and evolution of French laws, and roles of public and private sectors regarding telemarketing and spam calls control, together with the study of effective measures of French telemarketing and spam calls control. The documentary research, from related studies and articles both in Thailand and overseas, revealed that a concrete French consumer protection law on scam calls was the Hamon Law and Bloctel System enacted in 2014 and its modification in 2020, as well as other additional laws such as French Postal and Electronic Communications Code, and French Data Protection Act. It was also found that public and private sectors cooperated in controlling telemarketing and spam calls in such measures as the proposal of the European Commission’s GDPR Procedural Regulation in July 2023, the development of the anti-fraudulent calls algorithm, as well as the warning reports from the mass media and civil sectors. The French guidelines on telemarking and scam calls control that could be applied included the enactment of European Commission’s GDPR, and the renewal of call center regulations on legitimate business registration.</p>Rujeeluck Seelakate
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2025-11-032025-11-0392Copyright Law Issues Related to the Use of Artificial Intelligence in Creating Audiovisual Content in Television Business
https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/271917
<p>This article studies how Artificial Intelligence (AI) is used in the production of audiovisual content in television business and related copyright issues. By employing a documentary research method, documents related to the four formats of audiovisual content production using AI were studied namely, searching and verifying information, generating ideas and topics, generating and editing content, generating closed caption, and translating, along with related copyright laws. The study found that currently the use of AI in producing audiovisual content in television is increasing exponentially thank to its speed and quality. However, the content produced by AI, both independently and with human involvement, tends to impact data owners, AI creators, and AI users in the aspect of AI users’ creative work protection. When a dispute occurs, level of creative contribution from the users is taken into account. Consequently, those involved in regulating audiovisual content in television business should consider the impacts of copyright infringement, reputational harm, human rights violations, breaches of personal data protection laws, and other issues that may arise. In addition, they should enhance their technological knowledge in order to prevent the copyright infringement.</p>Itthiphol Waranusupakul
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2025-11-032025-11-0392