Journal of Digital Communications https://so04.tci-thaijo.org/index.php/NBTC_Journal <p><strong> The Journal of Digital Communications </strong>is a journal in the field of Social Sciences that has been approved to be in the database of the Thai Journal Citation Index Centre (TCI). The journal aims to be a part of Thailand’s centres for collecting and disseminating research articles and academic articles in the areas of broadcasting, television, telecommunications, communications satellites and radio communications services, digital media, social media, and convergence media. Furthermore, the journal includes the knowledge on the application of technology and innovation to communications businesses in the digital age in interdisciplinary fields, particularly in Engineering, Laws, Economics and Communications Art.</p> <ul> <li>ISSN 3027-8775 (Print)</li> <li>ISSN 3027-8783 (Online) </li> </ul> en-US <p> The Office of the NBTC holds the copyright of articles appearing in the journal. The Office of the NBTC allows the public or individuals to distribute, copy, or republish the work under a Creative Commons license (CC), with attribution (BY), No Derivatives (ND) and NonCommercial (NC); unless written permission is received from the Office of the NBTC.</p> <p> Text, tables, and figures that appear in articles accepted for publication in this journal are personal opinion and responsibility of the author, and not binding on the NBTC and the Office of the NBTC. In case of errors, each author is solely responsible for their own article, and not concerning the NBTC and the NBTC Office in any way.</p> nbtcjournal@nbtc.go.th (Ms. Sarothorn Puspakom) nbtcjournal@nbtc.go.th (-) Fri, 17 May 2024 16:29:41 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 Commercialization Strategies for Non-contact Temperature Measurement System https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/265413 <p> This article studies the strategies for commercialization of a non-contact temperature measurement system which has been successfully developed. By integrating thermal camera technology with automatic face detection techniques, the innovation has economical price while maintaining high efficiency and global acceptance. The study employed a sample analysis method by sending 40 units of non-contact temperature measurement device for test run in six regions nationwide over a period of 22 months. Additionally, a review of relevant literature and researches was conducted. The study found that successful commercialization of product prototype was the result of the following strategies: identifying user groups and formulating well-defined commercialization strategies; designing a high-quality product that passed various safety standard tests thus increasing confidence among target audiences and users; determining product place by adding selling points and providing customers with choices that respond to their needs; and conducting research and analysis of competitors’ products in similar categories, most of which were imported. This data was used for determining the product's selling points and pricing. Moreover, online and offline PR campaigns and product showcasing in exhibitions and trade fairs provided additional platforms for disseminating product information to target audiences.</p> Armote Somboonkaew, Sirajit Rayanasukha, Sarun Sumriddetchkajorn, Uayphorn Wannason, Phaichitra Phutphong, Pakorn Supanich, Kosom Chaitavon Copyright (c) 2024 Journal of Digital Communications https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/265413 Fri, 17 May 2024 00:00:00 +0700 Development and Testing of 5G Connected and Autonomous Shuttle https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/266889 <p> This research was aimed at developing an automatic passenger transport vehicle driving system that could drive itself in certain situations (Level 3 automation) and testing the communication between the autonomous vehicle and external environment using 5G-V2X technology. The use cases on operation related to road safety were also tested. Employing the experimental research method, it was found that the NDT method for vehicle localization was accurate. The automatic driving system could collect data on position, speed, and acceleration, both in autonomous mode and manual mode. Localization on high-resolution maps was accurate, and both high- and low-level vehicle operation control systems were safe. The test results on the communication between autonomous vehicle and external environment in the C-V2X format through 5G network based on three main parameters: data transmission rate, latency, and data loss rate; found that the communication through 5G network was efficient enough for the project’s use case. The five safety modules including drowsiness detection module, passenger counting module, multi-source real-time video streaming module, accident alert module, and web application and dashboard for monitoring, were tested, by applying AI in data analysis, and found efficient.</p> Sorawit Narupiti, Nuksit Noomwongs, Widhyakorn Asdornwised, Panuwat Janpugdee, Kultida Rojviboonchai, Peerapon Vateekul Copyright (c) 2024 Journal of Digital Communications https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/266889 Fri, 17 May 2024 00:00:00 +0700 Design and Development of Smart Home Digital Power Protection Using AI Technology https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/264690 <p> This research is aimed to design and develop the digital electrical power protection system for smart homes to be the load center in replace of conventional circuit breakers. The study employed experimental research method conducted in conjunction with a data cloud platform. The user acceptance of the system was also studied through quantitative research methods. By installing the products in 50 households over a period of 90 days, information on electrical usage behavior and problems from actual implementation across diverse environments were gathered in order to analyze user acceptance and the commercial feasibility of the system. The users recognized the increased safety provided by the system, in particular for fire prevention caused by electric arcs from accumulating heat in electrical wires. It was found that a high level of user satisfaction was revealed at an average score of 3.85. Moreover, when employing the electrical power protection system for electrical wave analysis, positive feedback was received from the users. The system performed effectively in ensuring electrical safety and promptly sending alerts in anomalous cases.</p> Kirschonme Bhumkittipich, Praween Puyrod, Chatchom sucharitsopit Copyright (c) 2024 Journal of Digital Communications https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/264690 Fri, 17 May 2024 00:00:00 +0700 Ethical Awareness and Moral for Specialized and Credible News Reporters of Electronic Reporters https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/267791 <p> This research investigates the awareness of ethics and morality that should be practiced by specialized and credible electronics reporters or e-Reporters. It is a qualitative research using document analysis and Ethnographic Delphi Futures Research: EDFR techniques through interviews with 20 individuals from governmental agencies, mass media, and academics. The study findings revealed a decreasing trend in the awareness of ethics and morality among the electronics reporters due to the changes in the digital age. This is evident in the news that lacks fact-checking and accuracy verification before dissemination, leading to the proliferation of "fake news." Therefore, digital/online reporters should study the online media ethics known as "Community Standards," which are crucial principles and fundamental components in defining the values of electronics reporters and the moral standards of mass media. This is to ensure that the presentation of news content aligns with the ethical principles of mass media, community standards, and guidelines for community practice. Ethics and morality will help establish the values of mass media to be socially responsible and beneficial to the public. Additionally, electronics reporters should have freedom to present news, without distorting information, remaining impartial, presenting factual news, ensuring comprehensive fact-checking, not infringing on personal rights, and adhering to ethical principles and morality. In other words, they should prioritize public interest and not resort to means to obtain desired information without considering the overall impact.</p> Pattama Roopsuwankun, sudabhorn arundee Copyright (c) 2024 Journal of Digital Communications https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/267791 Fri, 17 May 2024 00:00:00 +0700 The Development of Regulatory Policy Uncertainty Index https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/266253 <p> This article studies the development of the Regulatory Policy Uncertainty (RPU) index as a tool for monitoring the Office of the NBTC’s regulatory policy. Following the guidelines of the economic policy uncertainty index, the study analyzed the literary content from relevant headlines of leading newspapers in Thailand starting from the establishment of Office of the NBTC from October 2011 to December 2022. The study found that the uncertainty of regulations reflected in the index tended to reduce over time. The study set an upper 10th percentile as high-RPU, and it was found that most high-RPU indices were concentrated during the major frequency auctions in 2012 (2100 Megahertz) and 2015 (900 Megahertz).</p> poramate boonmee Copyright (c) 2024 Journal of Digital Communications https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/266253 Fri, 17 May 2024 00:00:00 +0700 The Study and Analysis of Grave Data Management System in Thailand https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/266114 <p> This article studies and analyzes grave data problems in Thailand during the years 2003 and 2022 with an aim to develop a grave data management system for the Central Institute of Forensic Science and foundations that manage graves. Grave data from the United Kingdom, the State of Israel, the United States of America, Malaysia, and Japan were analyzed. These countries have extensive old cemeteries and substantial volumes of burial data stored in paper format. In Thailand, the study was made at Swangwichadharmmasathan Foundation, Pak Chong District, Nakhon Ratchasima Province. The study found that in Thailand, grave data were primarily stored in the form of documents, making it difficult to locate information, especially as the volume of data increased every year. It also carried the risk of incorrect recording of the bodies. Guidelines for recording and storing corpse information were varied in each foundation. When the forensic process successfully identified unidentified bodies, it was often challenging to locate the corresponding graves, and sometimes no information was found. By developing a grave data management system, the information could be systematically stored, facilitating quick retrieval and easy access for people, and reducing redundant data. In addition, various countries have implemented technological systems to manage grave data, which could transform cemeteries into historical tourist attractions and local heritage conservation sites. This approach serves as a means to preserve precious memories for future generations.</p> rachadaporn mornmoung Copyright (c) 2024 Journal of Digital Communications https://creativecommons.org/licenses/by-nc-nd/4.0 https://so04.tci-thaijo.org/index.php/NBTC_Journal/article/view/266114 Fri, 17 May 2024 00:00:00 +0700