Chunphiphatphong, P. (2024) “Exploring Indicators of Relational Capital and Environmental Forces in Marketing Model Impacting Sports Sponsorship”, NIDA Case Research Journal, 14(1), pp. 59–72. available at: https://so04.tci-thaijo.org/index.php/NCRJ/article/view/268755 (accessed: 29 September 2026).