NIDA Case Research Journal

The role of structural governance and relational governance in developing successful relationship between buyers and suppliers: a case study of construction industry in Nepal

2024-07-08T21:11:55+07:00

Structural governance and relational governance are the mechanisms that are adopted to address the governance issues in alliances. In governance literature, structural and relational governance can either complement or substitute each other in strategic alliances. However, little has been focused between buyer and supplier to extend the discussion of governing issues in inter-organizational relationships. To address this shortfall, this study employs a cross-sectional dataset of 175 alliances between construction companies and material suppliers in Nepal to test the model that conceptualizes the buyer and supplier exchange relationship from beginning to performance using structural equation modeling. The finding suggests that the governing mechanisms, such as risk-related and input-related agreements, of structural governance can lay a domain where trust can thrive. A trust between parties can help enhance the exchange relationship, by easing communication, leading the relationship to exchange performance measured by satisfaction and collaboration.

Work Atmosphere and Career Development: Impact on Employee Engagement and Retention in Gen Z Workforce in Thailand

2025-03-18T14:36:08+07:00

Existing studies on employer branding have mostly focused on attracting talents though a strategic purpose of employer branding is to attract and retain talents. To retain employees, offering a unique employer brand experience is vital. Employee engagement is proposed to be an underlying mechanism explaining how an employer brand experience impacts employee retention. Whilst generation differences are acknowledged, most studies to date have not yet focused on a particular generation, such as generation Z, which is becoming important workforce in the next five years. Grounded on the social exchange theory, this study aims to identify the mediating effect of employee engagement on the relationship between employer brand experience, particularly work atmosphere and career development, and employee retention from the perspective of Generation Z workforce in Thailand. An online survey was carried out with Gen Z, who are employed and reside in Thailand. In total, 163 questionnaires were returned and deemed usable. The sample size follows the sample-to-item ratio method. This study has identified a full mediation of employee engagement on the link between work atmosphere and employee retention, and a partial mediation on the link between career development and employee retention. For generation Z, career development opportunities attract them to retain with the organization more effectively than
work atmosphere. Theoretical and managerial implications are discussed.

The Implication of Thai BCG model and stakeholder pressure: a case study from the cassava-based company perspective

2025-02-25T16:04:19+07:00

Recently, the Thailand Bio-Circular-Green (BCG) model has been announced to enhance sustainable development nationwide. Businesses are crucial in fulfilling this mission, especially in the agriculture sector. Sustainable business management involves various stakeholders, including the primary and secondary groups. The stakeholder pressures also influence the sustainable practices in the organization. Therefore, this study’s objective is to evaluate the direct pressure of stakeholder groups on sustainable practices in the company through a questionnaire survey from employee perspectives as a bottom-up approach. This study conducted a case study at Ubon Bio Ethanol Company Limited, a cassava-based producer adopting the BCG model. A mixed-methods approach was employed to analyze the results, incorporating both qualitative and quantitative techniques. Specifically, information entropy and regression analysis were applied to examine the data. The results showed that the suppliers and communities are significant primary stakeholder groups that drive sustainable capital. The secondary group’s main drivers are the government, competitors, customer advocates, non-profit organizations, and media. This shows that coercive and normative factors are the main factors in integrating BCG, especially the government’s research and facilitation support, and the company’s sustainability practices. Lastly, stakeholder management is an outstanding practice in the BCG-based company. In summary, economics and society are significant priorities in fulfilling this alternative pathway to success in a sustainable business.

Addressing Eco-Anxiety Among Students of Mae Fah Luang University (Thailand) Through HOTS-Oriented Classroom Towards Sustainable Development Goal 4 (Quality Education)

2025-05-23T12:12:19+07:00

Haze and PM2.5 air pollution in Chiang Rai has adversely affected Mae Fah Luang University (MFU) students, intensifying an emerging form of psychological distress known as eco-anxiety. Recognizing the direct connection between mental well-being and the capacity to engage in learning, this paper examines how integrating Bloom’s Revised Taxonomy of higher-order thinking skills (HOTS) in the
“Introduction to Sustainable Development” (ISD) classroom can mitigate eco-anxiety. Over one academic year, 60 students participated in qualitative methods (classroom observations, focus group discussions, surveys, and reflections). Results show that 87% of students reported high eco-anxiety, characterized predominantly by fear, anger, and helplessness. By employing a HOTS-based approach, the classroom not only validates ecological emotions but also helps develop emotional resilience and empowers students to create actionable solutions to environmental challenges. These insights support SDG 4 (Quality Education) by linking cognitive skill development to students’ mental well-being and their capacity to address real-world environmental crises.