NIDA Case Research Journal https://so04.tci-thaijo.org/index.php/NCRJ <p>NIDA Case Research Journal’s main objective is to publish high quality, double blind peer-review papers using at least three referees, previously unpublished case studies both teaching case and research case -- preferred but not required to be in the context of Thailand and should be archival or field based research. The main theme of case studies published in NIDA Case Research Journal relates to development administration.</p> <p><strong>ISSN 2822-0978</strong> <strong>(Online)</strong></p> National Institute of Development Administration (NIDA) en-US NIDA Case Research Journal 2822-0978 Book Review: A Beginner's Guide to Introduce Artificial Intelligence in Teaching and Learning https://so04.tci-thaijo.org/index.php/NCRJ/article/view/269407 <p>Embarking on the journey of integrating artificial intelligence (AI) into teaching requires a reliable guide, and the book A Beginner's Guide to Introduce Artificial Intelligence in Teaching and Learning by Kurni, Mohammed, &amp; Srinivasa (2023) stands out as an invaluable resource. The authors adeptly navigated the complexities of AI technology and presented a clear and concise overview of its basics, applications in education, and potential benefits and risks. The book covers diverse topics of interest to teachers and educators alike, from Intelligent Tutoring Systems and Natural Language Processing to AI-enabled gamification strategies in class and ethical considerations for AI use. Its strength lies in its practical focus, offering educators tangible insights and examples of AI's applications in the classroom. This book is an excellent foundation for teachers seeking to harness the power of AI to enhance the teaching and learning experience.</p> Jaime Paster Copyright (c) 2024 NIDA Case Research Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-06-28 2024-06-28 16 1 Online Integrated Platform for Self-Development: Thai Teachers in Remote Area Case https://so04.tci-thaijo.org/index.php/NCRJ/article/view/269273 <p>This study aimed to: (1) explore case study teachers’ attitude toward essential characteristics of Online Integrated Platform (OIP) for teachers’ self-development and (2) develop an OIP model for Thai teachers’ self-development. Six cases of Thai teachers in remote area schools in two Northern provinces of Thailand had engaged in a one-month service on a mockup Online Integrated Platform integrating closed Facebook group, Line application, and Zoom conference system. An individual and group observation, in-depth interviews, and focus group interviews were carried out for data collection during and after the completion of service. These collected data were analyzed utilizing content analysis and subsequently developed the OIP model for Thai teachers’ self-development. Findings revealed case study teachers’ positive attitudes toward the effectiveness of the OIP characteristics including three essential types of features and seven essential attributes in enhancing their self-development. The former consisted of three most preference features: Community Networks, Online Workshops, and Data Catalog. The latter consisted of seven attribute: facilitate personalized options; provide diverse and systematic categorized data; facilitate access of hard-to-reach resources; provide reliable content that foster creativity contribution; provide real-time information updates; facilitate with the modern system ensuring easy access, swift information retrieval, and time savings; provide user-friendly services that not only get the job done, but also create enjoyable and attractive experiences. In conclusion, with OIP personalized features and attributes that genuinely reflected the needs of teachers indicated a new paradigm for human resource development. OIP, therefore, serves as an alternative to the conventional face-to-face learning approach.</p> Phiyapa Sirivedin Copyright (c) 2024 NIDA Case Research Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-06-21 2024-06-21 16 1 1 30 Mental health conditions and the need for mental health services of students in Thai higher education institutions https://so04.tci-thaijo.org/index.php/NCRJ/article/view/267941 <p>The research objective is to study the mental health status and the level of mental health service needs among students in Thai higher education institutions. It also aims to examine the factors related to mental health status and the demand for mental health services among students in Thai higher education institutions. The study population consists of students in higher education institutions, totaling 385 individuals. It is a quantitative research study. The results show that the majority of students in higher education institutions have good mental health status with few symptoms. In terms of the demand for mental health services, promotion and prevention of mental health issues within educational institutions are facilitated through telephone counseling services. Moreover, treatment and mental health recovery services within educational institutions provide guidance, advice, treatment methods, and health care for students. Overall, the mental health status of students is generally positive, with symptom groups including physical symptoms, anxiety and insomnia symptoms, and social dysfunction symptoms. These symptom groups are statistically significant in relation to the demand for mental health services, treatment, and mental health recovery services within educational institutions. Additionally, the group experiencing anxiety and insomnia symptoms correlates significantly with satisfaction with learning. Therefore, the government should establish significant policies for both state and private higher education institutions, implementing effective measures to address the care of student groups at risk and provide methods for treatment and recovery to enhance student resilience. This will lead to clear guidelines in both state and private higher education institutions.</p> Surapong Pokao CHARIN KESORN Arnon Thepsumroeng Copyright (c) 2024 NIDA Case Research Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-06-24 2024-06-24 16 1 31 52 The The Impact of Work-Related Social Media Usage on Employee Engagement and Job Performance https://so04.tci-thaijo.org/index.php/NCRJ/article/view/266382 <p>The expansion of social media platforms not only provides professionals with valuable networking opportunities but also influences employees' psychological well-being and organizational outcomes. This study was grounded in the uses and gratification theory to investigate the effects of employees' usage of work-related social media on employee engagement and job performance. Specifically, job engagement, organizational engagement, innovative job performance, and routine performance were examined to explore nuanced outcomes. Data was collected from 381 Chinese employees in mainland China using a hybrid sampling design of snowball sampling method and convenience sampling method. The findings of the PLS-SEM analysis revealed that the proposed model has moderate explaining power on innovative job performance (<em>R</em><sup>2</sup> = .57) and demonstrates nearly moderate levels of organizational engagement (<em>R</em><sup>2</sup> = .41) and routine job performance (<em>R</em><sup>2</sup> = .39). Additionally, work-related social media usage was found to be a stronger predictor of organizational engagement (β = .64, <em>p</em> &lt; .00; <em>f</em>2 = .70) compared to job engagement (β = .50, <em>p</em> &lt; .00; <em>f</em><sup>2</sup> = .33). Furthermore, the findings suggest that different types of engagement have varying impacts on different dimensions of job performance. This study provides empirical evidence supporting the application of the uses and gratification theory from the employees' perspective. The results also offer practical insights for organizations and managers, emphasizing the importance of fostering appropriate social media use, addressing different dimensions of employee engagement, and creating a supportive work environment that promotes both innovative and routine job performance.</p> <p>&nbsp;</p> Xuemei Sun Yi Ma Copyright (c) 2024 NIDA Case Research Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-06-24 2024-06-24 16 1 53 83 Economic Community Management of Wat Sa-pan Floating Market Community, Bangkok Metropolitan based on Social Capital and Cultural Capital https://so04.tci-thaijo.org/index.php/NCRJ/article/view/268297 <p><br>Wat Sa-pan Floating Market community revealed that it was an old community with<br>a long history of the evacuation route and the army route of King U-thong and King Taksin the<br>Great. It had old worship places and many canals. People of many races had settled down<br>along the canals. There was cultivation of numerous agricultural produces with sluices for<br>distribution of the goods. There were many important traditions and sites. Ecotourism<br>destinations were situated not far from the city. The management methods of social capital<br>and cultural capital revealed the establishment of networks, community enterprises, Truth<br>Savings Group, and committee and community leader responsible for the management of the<br>affairs of Wat Sa-pan Floating Market community, There were communication and public<br>relations of activities of traditions and festivals in the community, ecotourism destinations with<br>the old lifestyle along the canals, good preservation of the environment, solidarity in the<br>community, joint community development as its identity amidst the changes in urban<br>community in order to keep abreast with the current progress.<br>Guideline for prevention, improvement, and preservation of strong community<br>revealed that both the public and the private sectors recognized and started to campaign to<br>instill the distinguished character of the community and raise awareness for cooperation<br>among all community members in order to see the value of community culture and preserve<br>it as the strength of further development.</p> Suwit (PhD) Khongsong Copyright (c) 2024 NIDA Case Research Journal https://creativecommons.org/licenses/by-nc-nd/4.0 2024-06-24 2024-06-24 16 1 84 106