Meechoobot, K. and Rittippant, N. (2015) “The effect of consumer’s personality and CSR activities on customer’s perception, perceived motive, corporate image, and purchase intention:a case study on petroleum companies in Thailand”, NIDA Development Journal, 55(4), pp. 59–121. available at: https://so04.tci-thaijo.org/index.php/NDJ/article/view/40938 (accessed: 11 September 2026).