บุญรอด ม. THE EFFECT OF PRODUCT INNOVATION AND SERVICE PROCESS INNOVATION ON MARKETING PERFORMANCE OF 3 TO 4 STARS HOTEL BUSINESSES IN THAILAND. Research Community and Social Development Journal, Nakhon Ratchasima, Thailand, v. 13, n. 3, p. 225–236, 2019. DOI: 10.14456/nrru-rdi.2019.58. Disponível em: https://so04.tci-thaijo.org/index.php/NRRU/article/view/227931. Acesso em: 16 sep. 2026.