1.
บุญรอด ม. THE EFFECT OF PRODUCT INNOVATION AND SERVICE PROCESS INNOVATION ON MARKETING PERFORMANCE OF 3 TO 4 STARS HOTEL BUSINESSES IN THAILAND. Res Comm Soc Dev J [internet]. 2019 Sep. 1 [cited 2026 Sep. 14];13(3):225-36. available from: https://so04.tci-thaijo.org/index.php/NRRU/article/view/227931