VARITH C, VONGCHAVALITKUL B, PIREEGRENG W. THE INFLUENCE OF ORGANIZATIONAL CHARACTERISTICS, CUSTOMER RELATIONSHIP MANAGEMENT, EMPLOYEE SKILLS AND SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT CAPABILITIES TO CUSTOMER PERFORMANCE OF HOTEL BUSINESSES IN THAILAND. Res Comm Soc Dev J [internet]. 2021 May 7 [cited 2026 Sep. 29];15(2):182-96. available from: https://so04.tci-thaijo.org/index.php/NRRU/article/view/244407