WESTERN UNIVERSITY RESEARCH JOURNAL OF HUMANITIES and SOCIAL SCIENCE

The Impact of Audiobook Reading at The College in Shanxi Province, China

Lei Jin — 2025-08-29

This article aimed to explore the current state and impact of audiobook reading among college students in Shanxi Province, China. The objective is to promote the transition from "superficial reading" to "deep reading." A mixed-method research approach was adopted. The data collection was gathered through a total of 803 valid questionnaire responses and in-depth interviews with 16 participants from eight universities in Shanxi Province, China. The results showed that perceived ease of use and subjective norms have a positive impact on college students' audiobook reading behavior, whereas risk perception has a negative effect

The Mechanisms of Social Media Influence on Innovation and Entrepreneurship among University Students in Shanxi, China

Yimin Li — 2025-08-29

This study aimed to study universities’ students in innovation and entrepreneurship in Shanxi Province, China. As the research objectives to determine the factors that social media should have to improve the innovation and entrepreneurship ability. With analyze the key entrepreneurial and innovation competencies among university students, and also to investigate the effect social media on the promotion of university students' innovation and entrepreneurship ability. The study identified the important influencing factors of social media content that affect university students' innovation and entrepreneurship. Combining theory and interview analysis with mixed research method. Quantitative method which questionnaire surveys 466 valid questionnaires were analyzed for data analysis, and Qualitative method which 25 experts from 5 colleges were collected as dept-interview as well. At the results in qualitative method, domains of interview are the main points supported research objectives clearly in qualitative method that Social Media have to improve the innovation and entrepreneurship ability. And the results in quantitative method, Independent variables as Social Media, Media literacy, and Content usage factors have average value in correlation (r) at p-value <0.05 at high in relate to dependent variable on social usage factors. Finally, this study proposes research suggestions that schools should improve the innovation and entrepreneurship capabilities of Shanxi college students through course education and practical help from the knowledge information, case experience, entrepreneurial resources, personal network, entrepreneurial channels, content-based use, and social-based use of social media. For research in future should to search to factors affecting innovation and entrepreneurial performance will be more worldwide.

Guidelines for English Language Skill Development for Educational Leaders in the Digital Era Under Selected Educational Areas in the Northern of Thailand

Ganta Pankanokpong — 2025-08-29

This qualitative research aimed to: 1) examine the current use of English language skills among educational leaders in the digital age in selected areas of Northern Thailand, 2) explore their needs in using English skills, and 3) propose guidelines for skill development. Participants were 10 school administrators and 13 English teachers selected through purposive sampling. Data were collected through semi-structured interviews that were content-validated by experts, and analyzed using thematic content analysis.The findings revealed that: 1) educational leaders had limited opportunities to use English, mostly for reading documents or information rather than direct communication, while English teachers used the language in broader contexts including teaching and language activities. 2) School administrators primarily needed to improve listening and speaking, while English teachers emphasized speaking skills. 3) The proposed development guidelines highlighted collaboration between schools and regional education offices, with a focus on continuous, systematic, and trackable programs. Practical approaches included workshops, digital tools for practice, professional networks, and active teacher involvement. These guidelines are suitable for administrators at both primary and secondary levels to enhance English communication skills in alignment with the digital education context.

Program Development to Enhance Media, Information and Digital Literacy for Adults in Tourism Communities

JUMPHON NUNTHASIRIPHON — 2025-08-29

This research aimed to (1) analyze the competencies and indicators of media, information, and digital literacy (MIDL) among adults in tourism communities, and (2) develop a program to promote MIDL for adults in tourism communities. The sample consisted of four groups: (1) 300 adults from tourism communities in six regions of Thailand; (2) 30 adults from Ban Laem Subdistrict, Bang Pla Ma District, Suphan Buri Province; (3) seven community leaders and media experts; and (4) six experts and representatives from public and private sectors who were interviewed in-depth. The data were analyzed using descriptive statistics, Priority Needs Index Modified (PNI_modified), content analysis, percentage, mean, standard deviation, and dependent sample t-test.The findings revealed that the MIDL competencies of adults in tourism communities consisted of five areas: access, analysis, evaluation, creation, and utilization. The average competency level was moderate (𝑋̅ = 3.33, SD = 0.15), while the level of skill needs was high (𝑋̅ = 3.77, SD = 0.58). The developed program consisted of three main stages: planning, program design and implementation, and evaluation. It included ten key components: (1) rationale, (2) objectives, (3) content, (4) learners, (5) instructors, (6) learning methods, (7) activity process, (8) learning activities, (9) learning materials, and (10) assessment and evaluation. The results of the program implementation showed that participants’ post-training knowledge scores were significantly higher than their pre-training scores at the 0.05 level of statistical significance.

Cooperation Between Higher Education Institutions and External Organizations for Development of the Country’s Manpower Skills in Tourism

Neechareethorn Suwannarong — 2025-08-29

The objectives of this research article are: 1) to study the current state of cooperation between higher education institutions and external organizations to develop human resource skills in Thailand in the field of tourism; 2) to analyze best practices in cooperation between higher education institutions and external organizations to develop human resource skills in Thailand in tourism. This is a descriptive research study of 56 higher education institutions in Thailand that teach tourism. Data were collected from document analysis and in-depth interviews with 10 institutions of excellence in Thailand and 10 institutions abroad. The results of the research found that: 1) Classifying cooperation into 10 areas: Curriculum Development and Enhancement, Internships and Practical Training Research and Development, Professional Development and Continuing Education Consultancy and Advisory Services, Entrepreneurship and Innovation, Marketing and Promotion Technology Integration and Development, Cultural Exchange and International Collaboration, and Sustainable Tourism Management Leader. These collaborations help to develop students' skills and those who work in this profession are an important force for the country in helping to revive the economy that depends on income from tourism. 2) For analyzing best practices, it was found that the principle of cooperation should be based on careful planning and following a specified plan. It is essential to create a network of cooperation with both domestic and international organizations. Cooperation Structure and Mechanism: Goals should emphasize benefits for students, the institution, and the country. Resources supporting cooperation include personnel, natural resources, culture, wisdom, funds for community research and development, and physical spaces for practical collaboration.A cooperation process should involve creating a network with diverse organizations. Implementation Strategies: Establish networks with various organizations, develop exchange programs, including: teacher exchange initiatives, student exchange programs, both domestically and internationally.

Corporate governance affects the firm performance and market performance: empirical study of companies in the resource industry sector listed on the Stock Exchange of Thailand

natnicha intharatham — 2025-08-29

This research aims to examine the influence of corporate governance on (1) the firm performance and (2) the market performance of companies in the resource industry sector listed on the Stock Exchange of Thailand. The study employed a quantitative research design using secondary data collected from 52 listed companies in the resource industry, resulting in 260 observations over a five-year period. Data were obtained from the websites of the Securities and Exchange Commission (SEC) and the Stock Exchange of Thailand (SET). Descriptive statistics—such as frequency, percentage, mean, and standard deviation— Correlation Coefficient Analysis and multiple regression analysis were used to analyze the data. The results reveal that corporate governance has a statistically significant impact on firm performance, particularly in terms of return on assets (ROA) and net profit margin (NPM). Moreover, corporate governance significantly influences market performance, specifically in terms of the market-to-book (M/B) ratio, price-to-earnings (P/E) ratio, and revenue growth rate. These findings highlight the critical role of effective corporate governance mechanisms in enhancing both operational and market efficiency in the resource industry sector.

The Impact of Celebrity Endorsement and Word-of-Mouth on Decision-Making towards Watching Boy’s Love (BL) Series Amongst Bangkok Residents

Nuttamon Chokcharuen — 2025-08-29

This article aimed to study (1) the impact of celebrity endorsement towards the decision-making to watch BL series; and (2) the influence of word-of-mouth towards decision-making to watch BL series amongst Bangkok residents. This research is qualitative, employing a sample of 385 Bangkok residents who watch BL series. It was computerized by using Cochran’s formula (1977) and selected through convenient sampling. The instrument’s index of item-objective congruence (IOC) ranged from 0.67 to 1.00, with Cronbach’s alpha coefficient scales between 0.850 and 0.942. Data were collected using a questionnaire and analyzed through percentage, mean, standard deviation, and multiple regression analysis by Enter method. The findings of this study showed that (1) Factors of celebrity endorsement, including attractiveness, trustworthiness, and similarity to the target audience, significantly affected on the decision-making to watch BL series. However, expertise and respectability were not significant factors. The correlation coefficient scales ranged from 0.437 to 0.628, with a multiple correlation coefficient scales (R) of 0.654 and a coefficient of determination (R²) explaining 42.8% of the variance. (2) And, factors of word-of-mouth, such as product details, recommendations, and personal experiences, significantly affected on the decision-making to watch BL series. Correlation coefficient scales ranged from 0.580 to 0.687, with a multiple correlation coefficient scales (R) of 0.792, and a coefficient of determination scales (R²) of 53.2%

Brand Identity, Perceived Taste and Brand Engagement influencing Repeat Purchase Behavior of Consumers: A Case Study of Coffee Business in Convenience Stores in Bangkok

Thanyanan Boonyoo — 2025-08-29

This Article aimed to study the brand identity, perceived taste and brand engagement influencing repeat purchase behavior of consumers: A case study of coffee business in convenience stores in Bangkok. The research design is quantitative research. Samples in this study were 385 samples of consumers coffee business in convenience stores, Bangkok using accidental random sampling sample size. The research tool in this study was a questionnaire, which was statistically analyzed by using multiple regression analysis by Enter. The research results were found as follows the brand identity, perceived taste and brand engagement influencing repeat purchase behavior of consumers in Bangkok: A case study of coffee business in convenience stores. And, the correlation coefficient scales were 0.526-0.679; whereas the multiple correlation coefficient scales were 0.685 Furthermore, the multiple linear regression analysis had an overall predictive scale of 46.90% (R²=0.469) The findings of this study ascertained that brand identity could contribute to customer reliability and increase the chances of repeated purchases behavior and further recommendation to others. Furthermore, perceived taste and brand engagement as significant factors in identifying their strategic marketing plans to enhance higher repeat purchase behavior.

Hostel Selection Decision in Bangkok: The Influence of Government Policy, Business Adaptability, Marketing Capability, and Service Capability

naphaphon Oonprechavanich — 2025-08-29

This study aimed to: 1) examine government policies, business adaptability, marketing capabilities, service capabilities, and the decision to use budget accommodation services (hostels) in Bangkok, and 2) analyze the influence of government policies, business adaptability, marketing capabilities, and service capabilities on the decision to use budget accommodation services (hostels) in Bangkok. Data were collected from 385 users of budget accommodation services (hostels) through non-probability sampling, specifically purposive sampling. Descriptive statistics, including mean and standard deviation, were used for data analysis, while inferential statistics were conducted using Stepwise Multiple Regression Analysis. The findings revealed that: 1) government policies, business adaptability, marketing capabilities, service capabilities, and the decision to use budget accommodation services (hostels) in Bangkok all had high mean values, and 2) the decision to use budget accommodation services (hostels) in Bangkok was influenced by business adaptability, service capabilities, marketing capabilities, and government policies with influence values of 0.364, 0.287, 0.152 and 0.104 respectively. All variables combined could predict the decision to use hostel services with an explanatory power of 54.6% (Adjusted R² = 0.546), and the Durbin-Watson statistic was 1.849.

Factors Affecting the Selection of Accounting Software for Small Business in Amphoe Muang, Pathum-Thani

Nuchsara Pringviriya — 2025-08-29

This article aimed to study (1) level of factors affecting the selection of accounting software for small business in Amphoe Muang, Pathum-Thani (2) factors affecting the selection of accounting software for small business in Amphoe Muang, Pathum-Thani divided by type of business, registered capital, and business income. The sample composed of 400 small business in Amphoe Muang, Pathum-Thani. Questionnaire was used for data collection by accidental sampling. Statistical data analysis consists of frequency, percentage, mean, standard deviation, f-test, and One-way ANOVA. The research results were found as follows; (1) level of factors affecting the selection of accounting software for small business; first, work ability ( = 4.52), next, feature functionality ( = 4.35), security ( = 4.27), vendor reputation and support ( = 4.18), and last, price( = 4.15) (2) different type of small business affect to selection different factors of accounting software such as price, feature functionality, work ability, and security, different registered capital of small business are not affect to selection different all factors of accounting software, and different business income of small business affect to selection different factors of accounting software such as price, feature functionality, and work ability at the statistical significance of level 0.05.

The Influence of Financial Structure Ratios and Profitability Ratios on The Business Value of Consumer Business Companies Listed in the Stock Exchange of Thailand

Natipoom Aksorndee — 2025-08-29

This research aims to study the influence of financial structure ratios and profitability ratios on the business value of consumer business groups listed on the Stock Exchange of Thailand (SET). Quantitative research was conducted on a sample of 200 consumer business groups listed on the Stock Exchange of Thailand (SET) using financial data from companies operating in the consumer business group between 2020 and 2024. This study uses statistical data analysis using the commercial regression analysis method to examine the relationship between independent variables: debt to equity ratio (D/E), debt to asset ratio (DTAR), interest coverage ratio (EBIT), gross profit margin (GPM), operating profit margin (OPM), net profit margin (NPM), return on assets (ROA), return on equity (ROE) with dependent variables that are indicators of company value, such as price to net earnings ratio (P/E), price to book value ratio (P/BV), and earnings per share ratio (EPS). The results of the study found that financial structure ratios and profitability ratios have a positive influence on company value of consumer business groups listed on the Stock Exchange of Thailand (SET).

The Feasibility of Developing a Welfare State in Thai Society

Boonsong Chaletorn — 2025-08-29

This research article aims to examine the factors obstructing the development of a welfare state in Thailand, analyze the reasons behind the inability to establish a comprehensive welfare system, and propose an appropriate design framework based on the principles of equity, fairness, and inclusiveness. A qualitative methodology was employed, drawing on academic literature, research studies, and public policy documents, with comparative analysis of countries possessing strong welfare systems, namely Sweden, Germany, the United Kingdom, and Japan. The findings reveal that Thailand’s welfare system remains limited in scope, targeting specific groups rather than applying a universal approach. Key obstacles include centralized administration, market mechanism failures, economic instability, budgetary constraints, demographic changes such as an aging society, and rapidly advancing technology. The study suggests a hybrid welfare model that emphasizes universality, fair distribution of resources, and social investment. The state should take a proactive role in providing essential services and supporting families and communities, while also promoting public participation in policymaking and oversight. This research contributes to academic knowledge on welfare states within the Thai context and offers a reform framework capable of reducing inequality, fostering social justice, and responding sustainably to economic and demographic transformations.

The Influence of Accounts’ Skills on the Accounting Quality: the Moderation Role of Organizational Work Environment in Small and Medium Enterprises (SMEs) in the Eastern Region of Thailand

Pritsana Intarachort — 2025-08-29

This article aimed to (1) study the influence of accountant skills on the quality of accounting, and (2) study the role of the working environment in the organization on the influence of accountant skills on the quality of accounting. The study was done by surveying the accountants working in small and medium enterprises (SMEs) in the Eastern region of Thailand. The research was conducted using quantitative approach. The research area covered 7 provinces in the Eastern region (including Chonburi, Rayong, Chanthaburi, Trat, Chachoengsao, Prachinburi and Sa Kaeo). The sample consisted of 400 accountants registered, selected by using purposive sampling. The research instrument was a questionnaire developed according to the research framework, tested for validity and reliability. Data was analyzed using descriptive statistics and multiple linear regression analysis. The results found that (1) accountant's communication and problem-solving skills (which were Soft Skills) had a statistically significant positive influence on accounting quality in terms of information reliability, information accessibility, and timeliness while accounting and information technology skills (which were Hard Skills) only had some influence; and, (2) when including the factors of the work environment in the organization, the work environment in the organization significantly affected the influence of accountant skills on accounting quality in each aspect; and some aspects of the working environment had a greater influence than the accountants' skills (both Soft Skills and Hard Skills) on the accounting quality.

The Effects of Self-Efficacy and Its Antecedents on Employee Performance in Thai Providing Machine Maintenance Services for SMEs in the Bangkok Metropolitan Region

Piyachart Chotechuang — 2025-08-29

In this dissertation, the researcher examines (1) the effects of transformational leadership on training and development on self-efficacy and employee performance; investigates (2) the effects of training and development on self-efficacy and employee performance; studies (3) the effects of self-efficacy on employee performance. The research methodology was a mixed-methods research approach. Qualitative data were collected using the technique of in-depth interview with seventeen subjects. Quantitative data were collected using a questionnaire with 405 subjects. Data were analyzed using the technique of structural equation model with a computer program. Findings showed that transformational leadership exhibited positive effects on training and development and self-efficacy but did not exhibit direct effects on employee performance. Training and development exhibited positive effects on self-efficacy but did not exhibit direct effects on employee performance. Self-efficacy exhibited positive effects on employee performance. The research findings showed that the transformational leadership by the organization of projects, training and development played an important role in fostering self-efficacy. Employees’ awareness of their own potential will result in positive effects on employee performance. The mean values were at the highest level, with values of 4.99, 4.69, 4.55 and 4.28, respectively, with standard deviations of 0.111, 0.463, 0.559 and 0.690, respectively.

The development of competency training kits for water pumps control systems in high-rise buildings

Loephong Suwannant — 2025-08-29

This article aims to 1) create and evaluate the effectiveness of a competency training set for the water pump motor control system in high-rise buildings, 2) compare the learners' competency scores after learning with a 60% benchmark and 3) study the learners' satisfaction with the competency training set. The research design was quantitative, using the ADDIE Model as the research framework. The research area was the Electrical Engineering Department of Si Phraya Vocational College. The sample consisted of 11 students from the short-term vocational course, batch 214, selected randomly. The research instruments included with 1) the competency training set for the water pump motor control system in high-rise buildings, 2) a competency assessment form and 3) a satisfaction assessment form. The data were analyzed by using percentages, means, standard deviations, and one-sample t-tests. The results of the research revealed that 1) the quality of the competency training set was at a high level, with an average of 4.31, a standard deviation of 0.46, and the efficiency of the competency training set was 81.45/81.64, 2) the competency scores post-learning using the training set were significantly higher than 60% criterion with statistical significance at the .05 level, with an average of 81.55 and a standard deviation of 9.14, and 3) The learners' satisfaction with using the competency training set was at the highest level, with an average of 4.56 and a standard deviation of 0.30. The satisfaction was at the highest level. The findings from this research are beneficial to the development of learners' competency and can be used to evaluate competency effectively.

Strategies of the Management of a Collaborative Network For the Development of Small Schools in the Nanoi Group1 Under Nan Primary Educational Service Area Office 1

phichitchai phongsadao — 2025-08-29

The objectives of this research were 1) to study the current conditions, desirable conditions and necessities of the management of a collaborative network. 2) To develop a cooperative network management strategy. and 3) To evaluate, check the suitability and feasibility of the cooperation network management strategy with mix methods research. The sample consists of 11 experts in focus group discussions, educational institution administrators and teachers (Practitioner Level) of school Nan Primary Educational Service Area Office 1, use specific selection method. The research instruments of three types: 1) questionnaires, The content validity was found to be 0.87 and the reliability of the instrument was 0.978 for the current condition and 0.965 for the desired condition. 2) semi-structured interviews for focus group discussions, and 3) suitability and feasibility assessment forms. The statistics used were percentage, mean and standard deviation. The results of the research revealed that 1) The current condition has a high average. The desirable condition is very high and the necessary requirement is 0.140 (PNI Modified = 0.140). 2) Development of a cooperative network management strategy consisting of 6 strategies: 1) Build a strong and sustainable network with an emphasis on member participation, 2) Strengthen the participation of network members, 3) Develop communication and exchange interaction in the operation of the network, 4) Strengthen the leadership capacity in network management and development, 5) Develop an effective support and resource mobilization system of the network, 6) Promote the application of evaluation results to improve and develop network operations. and 3. Results of Strategy Evaluation and Audit Suitability and feasibility, it is very high

Organizational Culture and Quality of Work Life on Employee Performance in International High Schools in Nakhon Pathom

Rungsanijapat Tacharayothinwong — 2025-08-29

This article aimed to study (1) organizational culture on employee performance; and (2) quality of work life on employee performance in international high school in Nakhon Pathom. The research design is quantitative. Data were collected from 99 international high school employees in Nakhon Pathom province, determined according to Krejcie & Morgan (1970) method and selected using stratified random sampling and simple random sampling methods. The research instrument was a questionnaire, with an index of item-objective congruence ranging from o.67 to 1.00 and a Cronbach’s alpha coefficient between 0.737 and 0.890. The data were analyzed using multiple regression analysis. The findings of this study showed that (1) organizational culture of adaptability, achievement, clan, and bureaucratic significantly influenced employee performance in international high school in Nakhon Pathom, with correlation coefficients ranging from 0.729 to 0.787, a multiple correlation coefficient of 0.675, and a predictive coefficient with a cumulative predictive power of 45.50%; and (2) quality of work life of adequate and fair compensation, development of capacities, growth and security, and work-life balance significantly influenced employee performance in international high school in Nakhon Pathom, with correlation coefficients ranging from 0.704 to 0.768, a multiple correlation coefficient of 0.714, and a predictive coefficient with a cumulative predictive power of 50.90%.

Development of Management that Affects Smart Agriculture of the Sugarcane Farming in Sukhothai Province

Sriudon Sirila — 2025-08-29

This research were to, 1) study the management and smart agriculture of Large-scale sugarcane farmer groups in Sukhothai Province, 2) study the relationship between management and smart agriculture of large-scale sugarcane farmer groups in Sukhothai Province, and 3) create a forecasting equation for the management that affects smart agriculture of large-scale sugarcane farmer groups in Sukhothai Province. The survey research used a questionnaire with 375 sugarcane farmers in Sukhothai Province, with Index of item objective congruence (IOC) between 0.80-1.00 and an Alpha-reliability Coefficient of 0.982. The statistics were percentage, frequency, mean, standard deviation, Pearson’s correlation coefficient, and stepwise multiple regression. The results of this study showed that; 1) the management of large-scale sugarcane farmer groups and smart agriculture of large-scale sugarcane farmer groups in Sukhothai Province were at a high level, and 2) Management has a positive relationship with smart agriculture of large-scale sugarcane farmer groups in Sukhothai Province. With a correlation coefficient between .663 - .795 and a positive relationship with statistical significance at the .01 level and 3) management can predict smart agriculture of the large-scale sugarcane farmer group, Sukhothai Province, 4 variables with statistical significance at the .05 level, namely management (X₇), soil improvement for sugarcane planting with organic matter (X₂), efficient weed control and elimination (X₃), and use of appropriate sugarcane varieties (X₁), with a Constant (β0) =1.454, R = .840, R2 = 705, Adjusted R Square =.702, F =221.090**, Durbin-Watson =1.242

Victims’ Rights in the Justice Process: A Comparative Study between Thailand and the United Kingdom

Chirapan Pimwanwong — 2025-08-29

At present, although Thailand has enacted legislation concerning the protection of victims’ rights in criminal justice proceedings, such as the Criminal Procedure Code and the Act on Compensation and Expenses for Injured Persons and Defendants in Criminal Cases B.E. 2544 (2001) , such legislation remains subject to a number of limitations. These include, inter alia, the lack of effective enforcement, the failure to adequately encompass psychological and social rights, the existence of overly complex procedural requirements, as well as the absence of specific legislation that systematically safeguards victims’ rights. Consequently, a considerable number of victims are deprived of genuine access to the rights to which they are legally entitled.This article examines the factual and legal dimensions of victims’ rights in Thailand, with a comparative perspective on the United Kingdom, where victim protection has evolved under the concepts of victim-centered justice and restorative justice. The study employs a comparative legal analysis, focusing on key instruments in the United Kingdom, namely the Victims’ Code, the Criminal Injuries Compensation Authority (CICA), and the Victim Personal Statement (VPS).The findings demonstrate that Thailand’s system remains primarily oriented toward legal procedures and financial compensation, while the United Kingdom emphasizes victims’ active participation throughout the justice process and provides more holistic forms of redress. Based on the comparative analysis, the article proposes reforms for Thailand, including the enactment of comprehensive legislation to guarantee victims’ rights in all dimensions, the establishment of an independent supervisory body, the creation of one-stop victim service centers, and the development of a case-status notification system. Such reforms would enhance the effectiveness, comprehensiveness, and alignment of Thailand’s victim protection framework with international standards.

School Administration and Geosocial Based Sustainable Development

Jiraporn Supising — 2025-08-29

This academic article aims to study theories and concepts of school administration appropriate to the current context, analyze the concept of geosocial based sustainable development, propose approaches to school administration that support geosocial based sustainable development, and geosocial based sustainable development, and synthesize the connections between school administration and geosocial based sustainable development. This analysis and synthesis of new theoretical concepts and knowledge in school administration for geosocial based sustainable development. The results indicate that effective school administration emphasizes the principles of geosocial based sustainable development, the Sustainable Development Goals (SDGs), geosocial and local development, participatory community development, education should be responded to local needs. A new concept, namely, school administration for geosocial based sustainable development in economic, social, and environmental dimensions that can be applied to develop educational institutions as centers of sustainable community development. This results in students gaining an understanding and pride in their local culture, possessing life skills that consistent with the Sufficiency Economy Philosophy, and being able to become a key force in driving geosocial based sustainable development.