Journal of Studies in the Field of Humanities

Publication Ethics

2024-12-28T15:16:19+07:00

กองบรรณาธิการ

2024-12-28T15:10:26+07:00

ถ้อยแถลงจากบรรณาธิการ

2024-12-28T15:13:44+07:00

An Analysis of Significant Discourses in Historical Context in “On the Historical Unity of Russians and Ukrainians” (2021) by Vladimir Putin

2024-01-25T11:32:50+07:00

This research analyzes significant discourses in “On the Historical Unity of Russians and Ukrainians” (2021), an article by Vladimir Putin. Critical discourse analysis (CDA) is used as a framework for this research, with the following three goals: 1) studying discourse practices in producing, distributing, and reading the article; 2) examining discourses related to the historical context of Russia-Ukraine relations through linguistic strategies; and 3) exploring social-cultural practices influencing the creation of these discourses. Results are that Putin’s article presents five main discourses on the history of Russia-Ukraine relations: 1) shared historical points between Russia and Ukraine; 2) Russian support and promotion of Ukraine; 3) Ukrainian leadership and elites as obstacles to Russia-Ukraine relations; 4) opposition to Russia; and 5) Western influence in Ukraine. These discourses employ diverse linguistic strategies: words or phrases use, metaphors, speech act, negation, and causal attribution. Putin's article was published in Russian, Ukrainian and English on the kremlin.ru website. The primary target audiences comprise Russian, Ukrainian, and international readers, especially Western politicians. Factors influencing the creation of Putin’s discourse are linked to overall Russian foreign policy and relations with Ukraine, the Eurasian regional geopolitical situation, and Ukrainian identity supported by the government and elites.

Conceptual Metaphors Related to the Pandemics in Thailand in Thai Government Media Discourse

2022-12-21T09:04:15+07:00

The paper aims at analyzing and comparing the conceptual metaphors related to the pandemics in Thailand in Thai government media discourse by adopting Conceptual Metaphor Theory and the concept of Functions of Metaphor. The data were collected from government media discourse published during the 2009 H1N1 Flu Pandemic and the COVID-19 pandemic. In total, 261 texts were gathered. The analysis reveals that in the case of the 2009 H1N1 Flu pandemic, the metaphors found include 2009 H1N1 FLU IS AN ENEMY, 2009 H1N1 FLU IS A CRIMINAL, 2009 H1N1 FLU IS A FLOOD, 2009 H1N1 FLU IS A FAMILY, and 2009 H1N1 FLU IS AN EVILS SPIRIT. As for the case the of the COVID-19 pandemic, the metaphors found include COVID-19 IS AN ENEMY, COVID-19 IS A BOXER, COVID-19 IS A FLOOD, COVID-19 IS A PERSON, and COVID-19 IS A FIRE. These metaphors share some similarities. However, there still exist some differences between these two sets of conceptual metaphors due to the differences between the two pandemics in terms of characteristics and degree of severity. The metaphors adopted in this discourse serve ideational function, ideational and interpersonal function, and textual function. Moreover, the analysis of these conceptual metaphors sheds light on the roles and functions of language for crisis management.

Youth Representations in Thai Online Newspapers:

2023-11-13T11:09:59+07:00

Youth representations resulted from discursive practices could provide information that people use to understand and determine attitudes towards youth. Thus, to create social awareness, this documentary research aims to critically analyze Thai online newspapers’ construction of representations of youth through linguistic strategies. The methodology utilized in the study is a combination of quantitative and qualitative content analysis focusing on news reporting of youth from selected Thai online newspapers (i.e. Thairath, Khaosod, and Kom Chad Luek) over a six-year period between July 2016 and July 2022. The news content was analyzed, and the frequency of news focal points was calculated to rank the meaning of youth representations that were repeatedly reproduced. News reporting that showed the most prominent representations of youth was used as an example to demonstrate linguistic strategy analysis. The results suggest that the most reproduced youth representations depict young people as troublemakers causing safety issues in society in the form of harms or disturbances of peace in communities or public places. By deducing from the analysis of all the news reproducing those representations, 3 linguistic strategies were found to support the power of discourses delivered by political-economic to provide legitimacy in controlling young people: 1) discursive practices of presupposition, presumption, or precognition; 2) condemnation or conviction by using linguistic violence; and 3) using ethical criteria, laws, and moral principles to distinguish good from evil.

An Analysis of the Relationship between Serial Verbs and the Semantic Roles of Their Arguments

2022-09-25T01:57:58+07:00

This research aims to analyze the relationship between serial verbs and the semantic roles of their arguments based on case grammar theory in order to establish rules for computational language processing. A total of 4,000 sentences were analyzed using qualitative research method. The results of the study reveal that there are 14 forms of serial verbs with the semantic roles of their arguments, with a maximum of 5 noun arguments. These structural forms can serve as the basis for establishing 17 rules.

Use of Comparison and Contrast Transition Signals in Thai EFL Students’ Writing:

2024-05-27T12:05:17+07:00

To build a well-organized comparative text, the effective use of cohesive devices, especially comparison and contrast (CC) transition signals, is essential for comparing and contrasting ideas and connecting clauses, sentences, or paragraphs. This study thus aims to investigate the use of 19 CC transition signals in expository compositions written by Thai EFL undergraduate English majors and further explore the usage patterns of CC transition signals commonly used by Thai students through the corpus of Contemporary American English (COCA). According to the AntConc analysis, the 5 most frequently used CC transition signals are also, however, on the other hand, while, and in contrast. A qualitative look revealed inappropriate use both semantically and syntactically of CC transition signals, namely unnecessary use, wrong form/format, non-equivalent exchange, omission, and wrong relation. Finally, further qualitative inspection of the grammatical patterns of the 5 most common CC transition signals in both the learner corpus and the COCA revealed that English native speakers employed a variety of patterns, especially a greater variety of the positions of CC transition signals while Thai students employed basic structures. Therefore, the study recommends an application of data-driven learning (DDL) and more exposure to appropriate English language input.

Spanish Prepositional Phrases

2024-06-07T14:53:14+07:00

The purpose of this article is to: 1) examine prepositional phrases in Spanish; and 2) analyze the number of “locuciones preposicionales” according to the structural criteria proposed by María Moliner in her book Uso de las preposiciones (The Use of Prepositions). The authors categorize these phrases based on Moliner's structural criteria.
The study reveals that Spanish prepositional phrases, according to the word order described by Moliner, can be divided into 9 structural types: 1) Preposition + noun + preposition (preposición + nombre + preposición), comprising 252 phrases; 2) Noun + preposition (nombre + preposición), comprising 11 phrases; 3) Adjective or past participle + preposition (adjetivo/participio + preposición), comprising 5 phrases; 4) Preposition + neuter article lo + adjective + preposition (preposición + artículo neutro lo + adjetivo + preposición), comprising 9 phrases; 5) Adverb + preposition (adverbio + preposición), comprising 2 phrases; 6) Preposition + adverb + preposition (preposición + adverbio + preposición), comprising 4 phrases; 7) Preposition + infinitive + preposition (preposición + infinitivo + preposición), comprising 3 phrases; 8) Verb + preposition (verbo + preposición), comprising 1 phrase; 9) Conjunction como + noun + preposition (conjunción como + nombre + preposición), comprising 2 phrases. Altogether, the total number of prepositional phrases in Spanish is 289.

Correlation between the Perception and Production of Japanese Pitch Accents:

2023-09-18T14:29:47+07:00

The objective of this research is to investigate the correlation between the perception and production of Japanese pitch accents. The participants were 95 first-year undergraduate students majoring in Japanese with experience learning and practicing pitch accents.
The results showed that the participants could perceive the pitch accents of the given words with an average accuracy of 71.2 percent and could produce the pitch accents with an average accuracy of 79.1 percent. Pearson’s correlation coefficient test revealed that Japanese accent perception and production have a strong positive correlation (r=.642) at a statistical significance level of 0.01. In other words, students who accurately perceive pitch accents are likely to accurately produce pitch accents. In the lexical dimension, both variables were found to have a moderately positive correlation (r=.416) at a statistical significance level of 0.05. This implies that the words whose pitch accents students can accurately perceive tend to be accurately pronounced.

A Comparison of Japanese for Hotel Business Textbooks:

2023-12-06T15:26:48+07:00

The objective of this research is to compare the general characteristics, topics, and structures of Japanese for hotel business textbooks written for higher education learners and for the general public. The target group comprises 11 Japanese for hotel business textbooks, which were written in Thai and released between 1999 and 2022. 3 textbooks for higher education learners and 8 textbooks for the general public were published during that period. The conceptual framework of Kikumoto (2020) is applied to analyze topics, while Gagne's 9 Events of Instruction is used for structural analysis. The most common topics in textbooks for higher education learners focus on reception activities (check-in, check-out, and telephone services) and tasks requiring direct communication with customers (room and restaurant services). On the other hand, the most common topics in textbooks for the general public are Japanese for emergencies and speech acts (welcome, goodbye, and refusal sentences) for learners to quickly memorize and put to use. This finding indicates that textbooks for higher education learners prioritize teaching learners to work as receptionists or in other positions that need to directly communicate with customers, whereas textbooks for the general public provide knowledge covering all hotel tasks. In terms of structures, both groups of textbooks organize learning processes according to Gagne’s 9 Events of Instruction. However, both groups fail to inform learners of objectives and to stimulate recall of prior learning.

The Influence of Perceived External Employability on the Intention to Quit of Tourism Industry Personnel

2024-06-17T22:34:44+07:00

The objectives of this research are as follows. 1) To analyze demographic data, which encompasses gender, marital status, age, education level, tenure with the organization, level of compensation, and job position. It also intends to examine the relationship between the perception of external employment potential, organizational identification, and team identification, as well as various factors that may influence these perceptions. 2) To evaluate the turnover intention patterns of employees in the service sector of the tourism industry. This comparison contrasts the patterns of turnover intention among employees in the service business within the tourism industry with organizational identification as a mediator variable, utilizing team identification as a mediator variable. 3) To examine the patterns of predicting turnover intention among employees in the tourism and service industry, with two mediator variables: organizational identification and team identification. The research was conducted by collecting questionnaires from 324 employees of service businesses using convenience sampling. The researchers use structural equation model to analyze the collected data. The results indicate that the causal relationship between the perception of external employment potential and turnover intention is negatively mediated by organizational identification. Furthermore, the causal relationship between the perception of external employment potential and turnover intention is negatively mediated by team identification. We discover that the causal relationship between the perception of external employment potential and turnover intention is negatively mediated by organizational identification when both mediated variables are analyzed in conjunction. Nevertheless, the causal relationship between the perception of external employment potential and turnover intention is positively mediated by team identification.

Museum-Centric and Bang Lamphu Community-Based Creative Tourism Development

2022-10-06T14:51:26+07:00

This research studies 1) Thai and foreign tourists’ behavior and needs in the Bang Lamphu area, Bangkok; and 2) the strengths of the Bang Lamphu area and its attractions as a tourist destination for creative tourism management. The research was conducted as a mixed-methods research by 1) surveying 400 random samples, all being Thai tourists who traveled to the community in the Bang Lamphu area, with the data analyzed by mean and standard deviation; and 2) qualitative in-depth interviews with 6 Treasury Department Museum decision-makers, as well as 2.1) focus group discussions with 7 Bang Lamphu area community groups, and 2.2) 5 focus group discussions with Thai Business Association executives.
The results are that 1) tourism behavior and needs in the Bang Lamphu area represent a specific market for participating in creative tourism activities from which narratives could be made for added value, especially in the way that promotes riparian tourism; and 2) the strengths of the Bang Lamphu area and its attractions as a tourist destination include food, ancient temples, nightlife, and convenient transportation.

Long Song Surai:

2024-02-01T22:05:13+07:00

Long Song Surai is a choreography depicting the ablution process of a specific character in Lakon Nai (a royal court dance drama), with a melody and length suitable for exhibiting traditional dance moves. The Inao dance drama, composed by His Majesty King Rama II, stands as a testament to the pinnacle of Thai dance drama. The ablution scene occurs as Inao enters the city of Manya, and the ablution process, including the bathing, the application of ancient incense, and the exquisite dressing, is conveyed to the audience through words that are carefully composed and suitable for the dance moves. The performers of this ablution process need to be skilled in dancing and perform beautifully according to the style of royal court dance drama. It is a rarely seen choreography today and therefore worthy of preservation.

Chronicle Plays by Prince Narathippraphanphong:

2023-09-28T11:45:24+07:00

This research paper aims to study the literary techniques employed in the chronicle plays composed by Prince Narathippraphanphong to present historical events from the chronicles of Ayutthaya and to study the relationship between historical representation in chronicle plays and their social contexts. Altogether 13 chronicle plays have been examined. It is found that the poet uses literary techniques, namely naming techniques, subject matter, literary devices, and prosody, to portray knowledge from the chronicles in a play that is fun and entertaining, as well as to connect the events in the chronicle plays to the social contexts during the reign of King Chulalongkorn, specifically portraying political problems during the reign and promoting harmony between the monarch, the civil servants, and the people. As such, the chronicle plays are a form of historical literature that aims to raise awareness of harmony among the nation’s populace, which corresponds with the King’s royal policy and royal initiatives on governing the country at a time when Siam was faced with the perils of Western colonization.

A Study of Thai Songs Related to Birds as An Inspiration for the Creation of Doctoral Music Composition:

2023-07-27T22:12:40+07:00

This research article studies 66 Thai songs related to birds from 9 related books and documents. The results show that these Thai songs related to birds can be divided into 4 groups: 1) songs that imitate the behavior of birds in terms of melody; 2) songs that imitate the behavior of birds in terms of rhythmic pattern; 3) songs that use birds as metaphors for other things; 4) songs whose titles contain bird names, but whose melody and rhythmic pattern are not related to birds.
This article is part of a doctoral dissertation for the Doctor of Fine Arts program at Chulalongkorn University, entitled “Doctoral Music Composition: Spoon-billed Sandpiper.” The objective is to contribute to the body of knowledge on the creation of music composition. The results from analyzing Thai songs related to birds that have been found from the past to the present form partial basis for this particular creative work.

Musical Culture of the Hmong in Huay Laeng Village, Tha Kham Sub-District, Wiang Kaen District, Chiang Rai

2023-01-17T19:34:38+07:00

This qualitative research aims to 1) investigate the general background of the Huay Laeng Village, Tha Kham Sub-District, Wiang Kaen District, Chiang Rai; 2) investigate its musical culture in musical context; and 3) analyze songs of the Hmong in ethnomusicology methods.
The results conclude that 1) the Huay Laeng Village is situated in Tha Kham sub-district, Wiang Kaen district, Chiang Rai. The village shares borders with the Tha Kham village to the north, Lo village to the east, Chiang Khong district to the west, and Po sub-district to the south. The Hmong of the Huay Laeng village migrated from Chiang Khong District, Chiang Rai during the period of King Rama IX. Nowadays they are mainly agricultural in profession and usually communicate in both Hmong and Thai dialects. Hmong people are Buddhists and Christians, but in practice they have strong beliefs in superstitions as well as the spirits of their ancestors. 2) The Hmong musical culture is an important part of Hmong life and has a long history. The important musical instrument, a free reed mouth organ with long bamboo pipes, is called Qeng. Today, it is performed only in the Hmong annual festival and funeral occasions. 3) There are 8 Hmong songs in total comprising: 1. Su, 2. Nu jue, 3. Plua, 4. Qeng tu sia, 5. Qeng je neng, 6. Qeng jo jia, 7. Qeng ka ke, and 8. Ja tu so. These songs are strophic form with 2 – 3 parts and have a tone-set of notes: F#, G#, B, C#, D#, ranging mostly between F#3 to G#4. The melodic contour is conjunct and disjunct motions. The ornamentation is vibration and grace note. The songs have different meters and tempos.

Communicating and Creating Earworms through Social Media

2022-11-15T15:05:36+07:00

The objective of this research is to explore the communication of addictive songs that is prevalent in today’s social media channels. This study will first examine compositional components that cause a “stuck song syndrome,” including the lyrics, melodies and music videos. Then, it will analyze the communication of addictive songs in today’s social media channels in order to introduce guidelines regarding the integration of Earworms Method for an effective and successful communication. The methodology of this study includes documentary analysis of 10 online music videos on YouTube selected by 100 participants in a memorization test, focus group discussion with 42 participants (aged 18-34), and in-depth interview with 3 experts. The results of the study will be elaborated using the descriptive analytics approach.
It is found that the primary distinctive characteristic of an addictive song is its repeated patterns including repeated words in the lyrics, repeated melodies, and music videos that elicited repeated viewings. Overall, five addictive songs’ music videos adopt all three iterative patterns, whereas the other five music videos do not fully use these three patterns but instead opt for different ones. Furthermore, the research discovers that the use of Earworms Method to communicate a song through various online channels can increase song recognition via leveraging social media’s algorithms to repeatedly communicate and display the same message on the audience’s news feeds. In conclusion, even though social media is a driving force behind the audience’s repetitive and frequent message receptions and song recognitions, it still relies upon another important aspect of the song to cause a stuck song syndrome which is its musical components.

Online Beauty Culture and the Monetization Practices of Thai Social Media Influencers on TikTok

2024-01-22T14:01:50+07:00

This paper examines the monetization strategies and the hybridization of beauty trends among the prominent Thai beauty influencers. Through an analysis of influencers’ profiles, content, and interviews, the paper utilizes the daily walkthrough method to examine how the emerging online beauty culture takes place through the video streaming platform, TikTok, in Thailand. Our inquiry focuses on understanding influencers' strategies for generating beauty-related content on TikTok, revealing that influencers strategically craft their online personas and categorize various types of video content into curated collections. These practices reflect a trend towards enhanced “shoppability,” facilitating the commodification of self through the display of online imagery and videos. In addition, the findings reveal that influencers play a significant role in celebrating diversity by showcasing a variety of beauty trends that speak to cultural discourses surrounding feminine beauty in contemporary Thai society. Our findings highlight the evolving landscape of beauty influencer culture on TikTok in Thailand, where influencers not only monetize their online presence but also advocate for positive social change and drive community building on social media platform.

The Concept of Moral Agency on Social Network According to the Perspective of Buddhist Ethics

2023-08-29T13:27:02+07:00

This research aims to study dilemmas of moral agency arising on online social network which can be expressed in two distinct forms: taking action and mentally taking action. These forms encompass five primary facets, namely: 1) posting, 2) information sharing, 3) commenting, 4) having right view, and 5) having wrong view. As active participants on social media platforms, individuals voluntarily engage in discussions or contribute to emerging issues aligning with their personal interests. Notably, the actor in this context operates independent of imposed thought patterns, enjoying the freedom of self-determination and dissociating from the moral agent's obligation to adhere to prescribed practices. According to the perspective of Buddhist ethics, embodying moral agency entails adherence to two primary concepts: individual Dhamma and societal ethics. It represents the benchmark for exhibiting virtuous conduct. Consequently, Sammādiṭṭhi serves as a guiding principle to foster righteous viewpoints. In the context of moral agents within the realm of social media, the most commendable individuals are those users capable of engaging in conscientious thinking, undertaking beneficial actions, and being blameless.

Oneness, Truth and Divine Grace:

2022-09-29T14:28:59+07:00

This research article explains about the Supreme Being or God according to Sikh philosophy and reveals the 9 divine attributes found in the Mul Mantra, which appears at the beginning of Gurbani (the Divine Revelations) as contained in the Holy Scripture (Guru Granth Sahib). This is the result of a documentary study with the objective to analyze and synchronize the Sikh philosophical knowledge for Thai society. Through hermeneutics and semantics in accord with Sikh tradition, an understanding of God has been gained from this study. There are 3 important attributes that need to be understood: (a) “Oneness” defined as the absolute God who is the source of all creation and all life; (b) “Truth” which can be realized by invoking His Holy Name; and (c) access to “His Divine Grace” (Gur Prasad) as an opportunity given to Man to attain the highest intellectual potential, while at the same time revealing the relationship between God (Wah Guru – “Wondrous Enlightener”) and Man (disciple). It is Man’s duty to study the Way of Gurbani in order to kindle the Divine Light of Wisdom (Jot) within, and utilize the ‘Way’ to attain the highest objective, which is the merging back into the Oneness of God.

Monarchical Titles in the Rattanakosin Period:

2024-05-08T12:39:40+07:00

This article aims to study the background, the characteristics, and the language of the titles of the monarch in the Rattanakosin period, together with the social context reflected in these titles. The information about the monarchical titles under study is mainly derived from primary documents, namely: the Three Seals Law; Collection of Announcements in the Fourth Reign; Royal Ceremonies Announcements; Preaches on Royal Biographies and the Chronology of Krungthep; Rattanakosin Chronology from the First to the Fifth Reigns; and the Government Gazettes. The study finds that the naming of monarchical titles in the Early Rattanakosin period was a tradition inherited from the Ayutthaya period. The change took place in the reign of King Rama IV, who had a new convention established, according to which a monarchical title would be composed of three major components: the monarch’s given name, terms for elaboration, and terms to signify the reign. The language used is highly distinctive, expressing his kingly status and characteristics and reflecting contemporary social context. Social dynamics are related to different monarchical titles.

Fake News:

2023-09-06T17:19:04+07:00

Fake news is a major problem in the modern era, as online media has become the primary source of news. Many countries are trying to find solutions to the problem, including Thailand. However, the methods that the Thai government has been using so far may not be effective, and other approaches may need to be considered. This academic article studies the meaning and the development of fake news and how other countries have attempted to solve this problem in online media, including Singapore, Australia, Finland, Kenya, Canada, and Brazil, by analyzing documents to propose solutions to the Thai government. The study found that fake news has developed in four eras, corresponding to the progress of technology. It also found that fake news is defined as non-factual information which might be false, misleading, or intentionally harmful. There have been two main approaches to solving the problem of fake news: government intervention and empowerment of the people. No direct research has proved which approach is more effective, but an indirect assessment from the annual freedom index indicates that democratic governments would use the methods that restrict freedom as little as possible. This study, therefore, recommends that the Thai government consider using the methods that empower the people to prevent the creation of fake news from political and economic factors as well as for the country's democratic image. This can be done by using a combination of methods and cooperating with other sectors, which consist of educating people about media literacy and encouraging them to verify information, establishing task forces to combat fake news, supporting quality journalism by allowing independence, and collaborating with technology companies. These approaches should lead to more sustainable solutions in the long run.

Translation Techniques from English to Thai in Dance Improvisations by Joyce Morgenroth

2023-02-01T23:00:52+07:00

This academic article aims to present the translation techniques from the English language to the Thai Language used by Padparadscha Kaewploy in his translation of Dance Improvisations, a book written by Joyce Morgenroth. The 16 techniques of Lucía Molina Martínez and Amparo Hurtado Albir's have been used, including 1) adaptation, 2) amplification, 3) borrowing, 4) calque, 5) compensation, 6) description, 7) discursive creation, 8) established equivalent, 9) generalization, 10) linguistic amplification, 11) linguistic compression, 12) particularization, 13) reduction, 14) substitution, 15) transposition, and 16) variation. The translation is consistent with the original. It uses language that is easy to understand for the performing arts community. Those interested in performing arts can put it into practice, and it is especially useful to those with professional career in the dancing and performing arts community.