Journal of Studies in the Field of Humanities

จริยธรรมการตีพิมพ์ผลงานในวารสารมนุษยศาสตร์วิชาการ

Rattanaphon Chuenka — Sun, 28 Dec 2025 00:00:00 +0700

Poem of Worshiping and Giving an Offering Ritual to the White Nine-Tiered Umbrella:

Predee Phisphumvidhi — Sun, 28 Dec 2025 00:00:00 +0700

Poem of the worshiping and giving an offering ritual to the white nine-tiered umbrella is Thai literature whose manuscript is collected at the National Library of France. It is a white book featured with Thai alphabets in Rattanakosin Period. The book is inscribed with the worshiping and giving an offering ritual to the white nine-tiered umbrella inside Phaisan Taksin Throne Hall (Phra Thinang Phaisan Taksin) at the Grand Palace. From transliteration and study, it is found that the literary text resembles the royal composition by Prince Dechadisorn, who wrote poems to give blessings to the white nine-tiered umbrella in different throne halls on the occasion of celebrating and giving an offering to the white nine-tiered umbrella in the reign of King Rama IV. Accordingly, this literary book can be regarded as a significant royal composition. Furthermore, the study also shows that during worshiping and giving an offering ritual to the deities protecting the royal umbrellas, various cities on the boundary of the kingdom are mentioned to join and swear allegiance to the king. The names of the cities listed in the poetry book demonstrate the Kingdom of Siam in the reign of King Rama IV, and some cities still exist such as Muang Bang Khlang.

กองบรรณาธิการ

Rattanaphon Chuenka — Sun, 28 Dec 2025 00:00:00 +0700

ถ้อยแถลงจากบรรณาธิการ

Rattanaphon Chuenka — Sun, 28 Dec 2025 00:00:00 +0700

A Survey of Knowledge Landscape of German Literary and Cultural Studies in Thailand

Aratee Kaewsumrit, Nantana Anuntkosol — Sun, 28 Dec 2025 00:00:00 +0700

This article examines the landscape of knowledge in German literary and cultural studies in Thailand by analyzing 125 works published between 1957 and 2022, including journal articles, special projects, theses and dissertations. In the field of German literary studies, the research can be categorized into two main groups: 1) analysis of German literature, and 2) comparative studies between German literature and literature from other nations. In the field of German cultural studies, the research can be divided into six main groups: 1) history and politics, 2) education, 3) economy, 4) everyday culture, 5) folklore, and 6) media. The analysis reveals that the strength of German literary studies in Thailand lies in its responsiveness to the local context, while also aspiring toward greater international relevance. However, limitations remain in the terms of thematic diversity and the application of theoretical frameworks. Regarding German cultural studies, the majority of research focuses on German history and politics. Overall, this field has attracted relatively limited attention from scholars teaching the German language in Thailand. There remains considerable potential for expanding research to encompass a broader array of topics.

Analysis of the Representation of the Sustainable Development Goals in French Children's Literature (Goal 2: Zero Hunger)

Virine Hutasangkas, Pakpoom Saengkanokkul — Sun, 28 Dec 2025 00:00:00 +0700

This research aims to study the presentation of the Sustainable Development Goals (SDGs) in two French children's literature works related to Goal 2 (Zero Hunger) selected by the United Nations SDG Book Club: La faim dans le monde expliquée à mon fils (1999) and Une seule Terre pour nourrir les hommes (2009). This documentary research examines how these two literary works present the indicators of SDG 2 and whether they connect to other Goals, the five pillars, and the three ethical principles of sustainable development.

The findings reveal that both children's literature works effectively present the majority of SDG 2's (Zero Hunger) indicators and link them to Goals 1, 6, 9, 10, 12, 13, 14, 15, and 17. Their content reflects the pillars of economy, society, environment, and peace, as well as the three ethical principles, by communicating three key themes: 1) the planet's limited resources and the environmental impact of human behavior; 2) the necessity for developed countries to assist developing and least developed countries; and 3) the importance of behavioral change at all levels to achieve sustainable food security. However, given that both books were published before the official adoption of the SDGs, the research highlights their limitations in presenting a complete overview of the SDGs, specifically their adherence to a “nation-state” framework over the promotion of a “global citizen” identity.

The Absurd and Buddhist Philosophy in The Stranger of Albert Camus

Tissawas Thumrongsanta — Sun, 28 Dec 2025 00:00:00 +0700

This research article focuses on a comparative study of the concept of absurdity in Albert Camus' novel The Stranger. The study examines this concept through the novel’s narrative, themes, and character behaviors, and compares the concept of absurdity with Buddhist philosophy to determine their points of congruence.

The researcher identified themes of absurdity within the narrative, centering on the protagonist, Meursault, and the events he experiences. These include his mother's death, his daily life, his interactions with those around him, and the murder of an Arab man along with his subsequent legal process. Absurdity also emerges through the behaviors of the other characters. When compared with Buddhist philosophy, several points of congruence were found, including the law of karma, impermanence and suffering (dukkha) as part of the Three Marks of Existence, the Noble Eightfold Path, the Four Virtues for a Good Household Life, and the Four Unfathomable Things (acinteyya) specifically regarding karma and the world. However, a key difference lies in the approach to eliminating suffering. Buddhism offers a path to Nirvana, which is the true cessation of suffering, whereas Camus suggests courageously confronting the suffering that life presents in this absurd world.

The Characteristics and Significance of Arts in Panegyric Literature in the Reign of King Rama III

Korrakot Kumhaeng — Sun, 28 Dec 2025 00:00:00 +0700

This article examines the characteristics and significance of the arts depicted in 3 panegyric literary works created to honor King Rama III. The findings reveal that such works present four types of arts: architecture, sculpture, painting, and performing arts. The arts featured in these literary works play a crucial role in glorifying the virtues and merits of King Rama III. They portray him as a patron of the arts and artists, reflect the flourishing state of Buddhism during his reign, and demonstrate the prosperity of artistic achievements in his era.

Elements of Communication and Identity Reflection through Linguistics Strategies of "YouTuber Seohyun" in a Cross-Cultural Social Context in the Story of Korean Daughter-in-law

Krittaya Na Nongkhai, Thanwaporn Sereechaikul, Thammawat Phatthanasutinon — Sun, 28 Dec 2025 00:00:00 +0700

This article aims to analyze the communicative components of the YouTube channel “Korea Daughter-in-law by korea” through the lens of the ethnography of communication, and to analyze the relationship between linguistic strategies and the identity of the YouTuber Seohyun. The data consist of 24 video clips related to cooking, published on the “Korea Daughter-in-law by korea” YouTube channel between January 1 and June 30, 2023—a six-month period. The findings reveal that key communicative components contributing to identity construction include Setting (S)—South Korea and the YouTube platform as the communication space; Participants (P)—the YouTuber as the message sender; and Ends (E)—to convey lifestyle and culinary practices. The Act Sequence (A) emphasizes storytelling and cooking instructions. The Instrumentalities (I) comprise the internet and informal language alternating between Standard Thai, the Isan dialect, and Korean. The Norms (N) reflect the YouTuber’s control over content and topics. These communicative components contribute to constructing four identities for Seohyun: (1) a “Northeastern Thai (Isan) woman,” (2) a “Korean daughter-in-law,” (3) a “skilled cook,” and (4) a “YouTuber.” These identities are built through seven linguistic strategies: lexical choice, use of the Isan accent, speech acts, metaphors, storytelling, simile and contrast, and presupposition. Seohyun’s identity illustrates both her Thai cultural roots and her smooth adaptation to Korean society, creating a hybrid culture by using Thai and regional dialects, introducing her Korean family to Thai and Isan culture, or embodying the traditional role of a Thai-Isan woman through cooking and family care. Her practice of being a “Thai daughter-in-law” who excels in cooking Thai food becomes a key strategy for negotiating her role within her husband’s family and asserting her identity effectively in the online context.

Seohyun’s Speech Style In “Daughter-in-law by Korean” of Youtube Channel

Umaporn Sungkaman — Sun, 28 Dec 2025 00:00:00 +0700

This article investigates the speech style of the YouTuber “Seo Hyun” from the YouTube channel “/sapáj kawlǐː/ Data were collected over a six-month period, from January 1 to June 30, 2023. The study employs the analytical framework of Amara Prasithrathsint (2013) and Searle’s Speech Act Theory (1976) to analyze language use at three levels: phonological, lexical, and discourse. The findings reveal that Seo Hyun's linguistic style is informal and friendly. At the phonological level, there are four types of voices: loud voice, elongated sound, whispering, and tonal changing. At the lexical level, three types of word use are evident: personal references, word mixing, and emotion-expressing words. At the discourse level, seven types of speech acts are employed: assertion, explanation, persuasion, invitation, question, greeting, and farewell. The captions also contain the use of digital culture symbols. The study concludes that Seohyun’s speech style exemplifies multimodal digital communication, combining various modes of linguistic forms. Her use of language reflects her Isan-Thai identity, which remains prominent despite some influences from English and Korean. Through her distinctive style of communication, she successfully maintains her digital identity and appropriately expresses the cultural roots within the context of digital culture.

Speech Acts in the Dialogue of the Characters in Thai Film Entitled “LAHN MAH”

Sumalee Phonkhunsap, Thanapon Eakapont, Naiyana Partoomrat — Sun, 28 Dec 2025 00:00:00 +0700

The objective of this research article was to analyze speech acts in the Thai film called Lahn Mah or How to Make Millions before Grandma Dies according to pragmatics through the application of the criteria of speech acts classification regarding the felicity conditions postulated by Searle (1969) as an utterance analysis tool. The result found twelve types of speech acts: 1. affirm, 2. question, 3. command, 4. advise, 5. request, 6. promises, 7. argument, 8. thank, 9. warn, 10. apology, 11. reproach, and 12. complaining. It was noted that the expressive speech acts, six groups in total, occurred the most in the characters’ dialogue, namely argument, thank, warn, apology, reproach, and complaining. They signified the characters’ emotion, feeling, and mind and enabled audiences to understand the characters better.

The speech acts found in the characters’ dialogue in the film Lahn Mah were relevant to the contexts of Thai society and culture, especially that of Thai-Chinese people, reflecting their beliefs and values on family relationships, elderly care, hard work, money saving, inheritance division, Chinese New year celebration, Ching Ming or Ancestors respect paying, Feng Shui, Chinese language use, traditional Chinese culture involved in the imperial examination, and age gap between the elderly and their grandchildren. The utterances in the characters’ dialogue helped the audiences to recognize the value both of time and of the people closest to them.

English as a Lingua Franca in the Linguistic Landscape of Lop Buri's Tourist Attractions

Pichitra Iamsamai — Sun, 28 Dec 2025 00:00:00 +0700

This study investigates English as a lingua franca in the linguistic landscape (LL) of tourist attractions in Lop Buri Province, Thailand. Using a mixed-methods approach, 211 signs from 24 sites were analyzed across historical, natural, recreational, and transportation settings. The findings show that most signs primarily serve informative functions, while symbolic, commercial, and mythological signs appear less frequently, reflecting English's practical orientation in local tourism communication. Translation strategies predominantly follow duplicating patterns, with limited use of fragmentary, overlapping, and complementary approaches. English is employed both as a prestige language and as a lingua franca for intercultural communication. However, variation in transliteration, spelling, and phrasing reveals local adaptation and a lack of standardization. This study addresses the gap in LL research beyond metropolitan areas by examining a semi-urban heritage site and considering how English functions as a lingua franca within a multilingual and culturally rich context. This study not only provides insights into Lop Buri’s linguistic landscape but also contributes to broader debates on English as a lingua franca in tourism contexts.

Non-Standard English Grammatical Features Used by Thai Streamers and English Language Teachers’ Perceptions of Their Usage

Lattavat Kantaulis, Phnita Chatranonth, Patsriyanyong Sungroong — Sun, 28 Dec 2025 00:00:00 +0700

In recent years, streamers have increasingly gained popularity among teenagers. Some streamers have also emerged as influential “language teachers” by using English as an international language, while at the same time exposing their viewers to non-standard forms of the language. This study investigates non-standard English grammatical features used by Thai online game streamers and explores English language university teachers' perceptions of non-standard features. Seidlhofer's lexicogrammatical framework was used to analyze the speech of four Thai game streamers. The findings indicated that omitting articles (65.3%) and dropping third-person present tense markers (20.1%) were the most common grammatical deviations among the four Thai streamers. The interview results from eight English university teachers revealed that while most English language teachers prioritized fluency over accuracy, they emphasized that the acceptability of non-standard English usage depends on the context. Overall, the findings suggest a pedagogical shift toward a more flexible approach to English instruction that balances communicative effectiveness with grammatical accuracy, depending on the context.

The Effects of Using Grammarly’s Artificial Intelligence (AI) Application to Improve EFL Undergraduate Students’ Writing Skills

Ronnakorn Thummachit — Sun, 28 Dec 2025 00:00:00 +0700

This study investigated the impact of Grammarly, an AI-powered writing assistant, on the writing skills of undergraduate EFL students. The mixed-methods study employed quantitative and qualitative analyses to evaluate Grammarly’s impact on students’ writing performance. The study employed cluster sampling to select 126 third-year students from a population of 496 at Nakhon Pathom Rajabhat University. The results demonstrated that Grammarly significantly improved students’ writing proficiency in various aspects, including spelling, grammar, punctuation, sentence structure, vocabulary, and style. The average scores of the students showed substantial improvement in all assessed categories. In addition, group interviews revealed that most students viewed Grammarly as a valuable tool for fostering independent learning. This study, therefore, suggests that integrating AI-powered tools such as Grammarly can complement traditional teaching methods, address limitations, and enhance the overall learning experience in English language education

Effects of Using an Online English Test Practice Program on Thai Undergraduates’ English Listening and Reading Skills

Khanittha Chetupon — Sun, 28 Dec 2025 00:00:00 +0700

The use of technology in language learning has become increasingly pivotal in a digitalized world, particularly the use of online programs and applications. This study investigated the effects of the EduSynch-CEFR Level Test with Practice program, an online test-practice program, on the English listening and reading skills of Thai undergraduates, based on Thorndike’s learning theory. A total of 165 third-year Bachelor of Education students were selected as participants through convenience sampling. Pretest and posttest scores were used to evaluate learning achievement, which showed a statistically significant improvement at the p < 0.05 level, increasing from the pretest (M = 11.33, S.D. = 4.30) to the posttest (M = 17.64, S.D. = 5.05). In terms of satisfaction, the participants expressed an overall high level of satisfaction with using the online test-practice program (M = 4.22, S.D. = 0.80). The program's usefulness was rated as the highest aspect (M = 4.43, S.D. = 0.74), followed by its effectiveness in promoting and developing English listening skills (M = 4.32, S.D. = 0.80). Regarding reading and listening behaviors, the participants rated the time allocation to practice as the highest-rated aspect (M = 3.92, S.D. = 0.90). Additionally, the students reported greater interest in English-language media and stronger self-directed learning habits, which will greatly benefit learners in the future.

Non-Japanese Major Students’ Expectations and Motivations Regarding Japanese Learning:

Yupaka Fukushima — Sun, 28 Dec 2025 00:00:00 +0700

The objective of this study was to examine the Japanese learning expectations and motivations of Thai students enrolled in the Elementary Japanese I Course at Kasetsart University. Data were collected using a structured questionnaire. The analysis involved calculating frequencies, percentages, means, and standard deviations, as well as conducting factor analysis and regression analysis.

The results are as follows: 1) Prior to attending university, more than half of the participants had learned Japanese and could read and write Hiragana fairly well. 2) Most of the students expected their teachers to use Japanese at least half of the time in class and to provide opportunities for practice with grammar, sentence patterns, vocabulary, and conversation. Moreover, they desired additional enjoyable activities such as watching video clips or playing games in class. 3) The participants’ motivations for Japanese learning fell into seven categories: popular culture, future expectations, utilization, importance of foreign languages, compulsion, Japanese charm, and interest in Japanese language and learning. Only the last category had predictive power in terms of learning achievements.

The Influences of Digital Integrated Marketing Communication of Collaborative Product with Artist Creators on Image Perception, Attitude, and Purchase Intention in Fashion Apparel Among Generation Y Consumers

Chatklao Sooksantibanyong, Nottakrit Vantamay — Sun, 28 Dec 2025 00:00:00 +0700

This study aimed to (1) examine the exposure to digital integrated marketing communication (DIMC), image perception, attitudes, and purchase intention of Generation Y consumers toward fashion clothing products co-created with artist creators; and (2) investigate the influence of DIMC exposure on image perception, attitudes, and purchase intention of Generation Y consumers toward these products. This quantitative research employed a survey method, collecting data via an online questionnaire from 400 Generation Y respondents, both male and female, aged 25–44 years, who were members of Facebook pages of fashion brands collaborating with artist creators. Data were analyzed using frequency, percentage, mean, standard deviation, and multiple regression analysis (MRA) at a significance level of 0.05.

The results revealed that (1) the overall exposure to digital integrated marketing communication regarding fashion clothing products co-created with artist creators was high (x̄= 3.50), image perception was high (x̄ = 3.74), attitude was high (x̄ = 3.75), and purchase intention was also high (x̄ = 3.58); and (2) exposure to sales promotion (Beta = 0.360) and exposure to public relations (Beta = 0.138) significantly influenced image perception, while exposure to sales promotion (Beta = 0.295) influenced attitude, and exposure to sales promotion (Beta = 0.139) influenced purchase intention. These findings can guide strategic planning for digital integrated marketing communication of fashion clothing products co-created with artist creators, aiming to build a positive image perception, foster favorable consumer attitudes, and effectively enhance purchase intention among Generation Y consumers.

Luxury Perception and Willingness to Pay for Luxury Tourism:

Sun, 28 Dec 2025 00:00:00 +0700

The objectives of this research are 1) to study the factors of luxury perception that influence the willingness to pay for luxury tourism among Generation Y tourists, 2) to study the factors of luxury perception that influence the willingness to pay for luxury tourism among Generation Y tourists, with perceived quality as a mediating variable, and 3) to study the factors of luxury perception that influence the willingness to pay for luxury tourism among Generation Y tourists, with self-congruity as a mediating variable. The sample group for this research, selected through purposive sampling, consisted of 400 Generation Y tourists aged 26 to 40 years, due to the projection that Generation Y will become the main group of consumers in the post-COVID-19 era, combined with their high potential for travel and their heightened perception of luxury compared to other generations. The statistical methods used in this research were path analysis and Parallel Mediation Model Tests (Unstandardized).

The findings reveal that perceived quality and self-congruence significantly mediate the causal relationship between perceived luxury and willingness to pay. When both mediators were tested simultaneously, the results indicate that: (1) Perceived luxury exerts a direct influence on perceived quality, self-congruence, and willingness to pay. Moreover, both perceived quality and self-congruence have direct effects on willingness to pay. (2) Perceived luxury also has an indirect effect on willingness to pay through perceived quality; and (3) Perceived luxury has an indirect effect on willingness to pay through self-congruence. The results of this research are theoretically useful for those conducting further studies and practically beneficial for marketers and entrepreneurs in the tourism industry. The findings can inform strategic planning to enhance efficiency and effectiveness.

Causes and Outcomes of Personnel Competency in the MICE Industry:

Chatvadee Meesuk, Viroj Jadesadalug, Wongladda Weerapaiboon — Sun, 28 Dec 2025 00:00:00 +0700

The research aims to explore 1) the role of self-efficacy, trait competitiveness, and intrinsic motivation as moderating variables in learning for self-development among personnel in the MICE Industry; and 2) personnel self-development as a moderating variable in service quality improvement, utilizing data gathered from questionnaires distributed among various sectors within the MICE industry such as conference and seminar organizers, exhibition organizers, service providers, venue providers, with a sample size of 206. Statistical analysis includes descriptive statistics such as mean, percentage, standard deviation, and path analysis. The findings revealed that:

1) Internal motivators significantly influence learning for self-development among personnel.

2) Personnel self-development significantly contributes to the enhancement of service quality within the MICE industry. (These findings are summarized through inferential statistics.)

The research contributes to the development of personnel competencies in the MICE industry, aiming to enhance the quality of operational services. This will enable Thailand to compete as an international destination for hosting events.

The Quality of Work Life of Front-Office Employees with Sexual Diversity in the IHG International Hotel Chain, Bangkok

Sun, 28 Dec 2025 00:00:00 +0700

This research aims to: 1) examine the dimensions of quality of work life (QWL) among LGBTQ+ front-office employees, and 2) identify constraints hindering the improvement of their QWL. This qualitative study adopts a case study methodology, incorporating in-depth interviews with 22 participants, including LGBTQ+ front-office employees and human resource managers from IHG hotels in Bangkok. The findings reveal that: 1) The QWL model for LGBTQ+ front-office employees in IHG comprises eight key dimensions, as conceptualized by Walton (1975): 1.1) Adequate and fair compensation, 1.2) Safe and healthy working conditions, 1.3) Opportunities for competency development, 1.4) Career growth and job security, 1.5) Social integration and collaboration, 1.6) Workplace democracy, 1.7) Work-life balance, and 1.8) Social relevance and contribution; 2) Barriers to enhancing QWL are categorized into three main themes: 2.1) Unconscious bias and discrimination, 2.2) Gaps in organizational policy communication systems, and 2.3) Insufficiently comprehensive welfare design and provision.

Analysing Eine Kleine Nachtmusik, K. 525 by Mozart First Movement for Guitar Quartet Transcribed by Melvyn J. Willin

Tat Amaro — Sun, 28 Dec 2025 00:00:00 +0700

Wolfgang Amadeus Mozart’s Eine Kleine Nachtmusik, K. 525 is a widely recognised work for string chamber, later transcribed for guitar quartet by Melvyn J. Willin. This paper analyses the guitar arrangement to explore the essential elements that serve the musical dynamics of guitar quartets. Specifically, the study develops a series of ensemble practice techniques tailored for the quartet setting. The study shows that the arranger retained the original key of G major, respelling the guitar piece in a manner that closely adhered to the original string chamber. However, some notes were adjusted to accommodate the range and the left-hand fingerings in congruence with the actuality of guitar performance.

The initial practice begins with solo exercises for the first and fourth guitars focusing on scales and the slur technique to facilitate the effective execution of melody and countermelody in the key of G. The first guitar concentrates on higher frets, while the fourth guitar engages with lower registers. The second and third guitars are tasked with playing two strings simultaneously using an alternating right-hand technique involving the index and middle fingers, which require time and practice to achieve precision. Ensemble exercises are designed to foster unity, beginning with paired guitar parts playing in unison, intervals, or octaves, before progressing to full quartet performance.

Conducting Guide for the Wind Band Repertoire Composed by Thai Composers:

Nipat Kanchanahud, Worapol Rattanaumpol — Sun, 28 Dec 2025 00:00:00 +0700

The conductor's primary role is to interpret and transform the composer’s written score, decoding its musical symbols and conveying its intended message through sound. This process involves translating the composer’s vision into auditory reality during rehearsals, enabling musicians to produce music aligned with the composer's intent. Full Phase of the Moon by Assisitant Professor Jinnawat Mansap is a programmatic wind composition inspired by Loy Krathong Day, incorporating the traditional melody of the "Loy Krathong" song. The piece exemplifies the composer’s mastery of music composition, instrumentation, and harmonization tailored to a wind band setting. This study provides performance guidance for conductors, derived from the preparation of the piece’s world premiere and recording sessions, with direct input from the composer. This analysis aims to bridge the composer’s vision and the conductor’s interpretive responsibilities, ensuring an authentic and effective realization of the work.

The Design of Creative Pattern-Making Tools for Textiles from Sakon Nakhon's identity to Promote Local Identity and Designers

Sun, 28 Dec 2025 00:00:00 +0700

Research article on pattern creation from local identity to promote local designers aimed to 1) To design patterns derived from local identity within the community; 2) To develop tools for creating textile patterns for use in technology transfer and to promote local designers and encourage community; 3) To organize a workshop on knowledge transfer, community participation and evaluation of the understanding and satisfaction of the target group, and organize exhibitions to showcase the work of training participants.

The research found that new pattern sets could be categorized according to the historical periods of the Sakon Nakhon Basin into three collections: Sakonnakhonensis, The Mystery of Sakon Nakhon and Enchanted Sakon. These were used as templates for textile pattern-creation tools, developed in the form of laser-cut acrylic stencil sheets based on the designed patterns. A technology transfer program was then conducted with 50 participants. Self-assessment evaluations before and after the training revealed the following results: Before the training, the average understanding score was 2.93, rated as moderate. After the training, the average understanding score rose to 4.04, rated as high. The overall satisfaction with the community technology transfer project was rated at an average of 4.50, considered very high. Following participation in the project, participants reported increased confidence, knowledge, skills, and a more positive self-image. These outcomes demonstrate that the technology transfer approach used in this project was appropriate and effective.