SANTIWORARAK, W.; SRINIM, S.; CHIANSIRIKRAIWUT, V.; TIPUPPATHUM, C.; UTISWANNAKUL, P. SOFT POWER STRATEGIES FOR LIFESTYLE FASHION BRANDS: A CASE STUDY COMPARING FASHION BRANDS IN SOUTH KOREA AND THAILAND. Asian Creative Architecture, Art and Design, Bangkok, Thailand, v. 37, n. 2, p. 1–23, 2024. DOI: 10.55003/acaad.2024.273994. Disponível em: https://so04.tci-thaijo.org/index.php/archkmitl/article/view/273994. Acesso em: 11 oct. 2026.