Santiworarak, Weerin, Sangpetch Srinim, Vereese Chiansirikraiwut, Charothorn Tipuppathum, and Patcha Utiswannakul. “SOFT POWER STRATEGIES FOR LIFESTYLE FASHION BRANDS: A CASE STUDY COMPARING FASHION BRANDS IN SOUTH KOREA AND THAILAND”. Asian Creative Architecture, Art and Design 37, no. 2 (December 20, 2024): 1–23. accessed October 10, 2026. https://so04.tci-thaijo.org/index.php/archkmitl/article/view/273994.