Asian Creative Architecture, Art and Design

Rethinking the housing concept of low-income communities in Klong Bang Poon, Pathum Thani province

Sadanu Sukkasame — 2025-07-21

The research objective is to rethink the concept of housing theory by focusing on the process and connectedness in low-income communities in Bang Poon Subdistrict, Pathum Thani Province by a case study of Moo 4 Bang Poon and Moo 6 Khlong Rangsit. This research employs various methodologies, including surveys, drawing, recording, interviews, photography, mapping, diagramming and recording Global Positioning System (GPS). Data analysis indicates various factors that affect architecture, including social, cultural, economic, political, and environmental factors that occupants reflect on their experiences, imaginations, and aspirations. The study reveals that low-income houses are a social space that reflects ideas, needs, desires and the role of culture as well as a reflection of the economy and government policies. Therefore, the home is a space of relationships that show the system of order of experience in place, which is the connection between the individual and the world through both forms of socio-cultural order and the role of the place.

The Approach to a Brand Identity Design to Communicate Archetypes by using the Ikigai Philosophy

Sangpetch Srinim — 2025-07-21

This research article is part of Brand Identity Design to Communicate Archetypes by Using the Ikigai Philosophy. The objective is to develop a framework for designing brand identity inspired by the Ikigai philosophy. A qualitative research method was employed, using focus group discussions conducted in three rounds, each with 4–6 participants. The study applied the Best Practice criteria to select design works (population) and used purposive sampling to choose a sample group. The sample comprised 310 brand identity design works that had won international awards between 2017 and 2023. These works were analyzed to extract key elements of brand identity design, integrating them with upcoming design trends for 2024. Input was gathered from 18 experts across three categories: (1) senior experts in graphic design and art direction with over 10 years of experience, (2) emerging designers with at least 7 years of experience, and (3) brand executives and brand marketers with at least 7 years of experience. These experts evaluated and selected relevant design elements. The findings reveal connections to diverse archetypal images across multiple dimensions: 1) Samurai Archetype, 2) Geisha Archetype, 3) Priest Archetype, 4) Shokunin Archetype, and 5) Shogun Archetype.

Roles and Changes of Khlong Sip Song Hok wa Market, Pathum Thani

Peerawit Danglim — 2025-07-21

This study aimed to analyze the physical, economic, social, activity system, and role development of the Khlong Sip Song Wa Market in Pathum Thani Province from 1897 to 2023 through primary data collection, such as area surveys and interviews, as well as secondary data collection from documents and maps. The research results found that the market's role changed in each era: in the early period, it played a role in trading and housing, while the secondary role was agriculture; in the peak period, trading was still the main role, while agriculture was the secondary role; nowadays, the main role has shifted to tourism and filming location. The most important factor that caused was the development of land transportation routes, causing people who lived in the original area to migrate and relocate to other areas with more convenient transportation, resulting in a decrease in the number of shops as the attempts to revitalize the area by the government and the people have not been successful.

Development of Yarn from Durian Rind Fiber and Handwoven Textile Products Integrated with Local Wisdom

Aungkab Boonsung — 2025-07-21

This article presents a study on the development of yarn from durian rind fiber and its application in handwoven products. The research focuses on the extraction of natural fibers using local craftsmanship, along with the design and development of value-added textile products. The study is based on the concepts of the BCG Model (Bio-Circular-Green Economy) and the STAR Model, aiming to integrate sustainable resource utilization, cultural heritage preservation, and contemporary product innovation. The research findings indicate that the developed yarn exhibits a densely packed structure, high tensile strength, and durability comparable to high-quality cotton fibers, making it suitable for products requiring robustness and alignment with contemporary market demands. Furthermore, market testing conducted with 59 participants revealed that the product received a favorable evaluation, with an overall average rating of 3.86. The most positively rated factor was cost-effectiveness (4.2), followed by ease of use (3.94) and aesthetic appeal (3.54). The findings were shared with the community for their use and improvement, ensuring that the research outcomes contribute directly to the refinement and continued development of the product in alignment with local needs.

This study demonstrates that utilizing durian rind in the textile industry not only reduces biomass waste but also creates added value strengthens grassroots economies by leveraging local wisdom and traditional craftsmanship. This approach fosters employment opportunities at both household and community levels while promoting the development of market-responsive and environmentally sustainable textile products.

An Alzheimer Documentary Film : A Memory between my Mother and I

Rachapant Sukrattanachaikul — 2025-07-21

Alzheimer's disease, a form of brain degeneration, is an incurable condition where current treatments only delay the progression of symptoms, allowing patients more time to care for themselves before inevitably becoming dependent. Caring for Alzheimer's patients is crucial. In addition, at present there are still few documentaries about dementia that can be viewed, causing the general public to still have the perception that dementia is just general forgetfulness. And through the researcher’s personal experience with a mother who suffered from Alzheimer's disease from 2006 to 2016 at the age of 57, the researcher has gained valuable insights. This first-hand experience not only enhanced his understanding but also fueled his desire to share this knowledge with doctor, nurse, caregivers and the wider public.

The paper titled “Memories of My Mother and I Toward an Alzheimer's Documentary Film” aims to achieve several objectives through a creative research approach: 1) to illustrate the progression of Alzheimer's disease using a documentary film, 2) to capture the researcher's memories of living with an Alzheimer's patient within the film, and 3) to assess the documentary's portrayal of these experiences using qualitative research methods. The researcher reviewed pertinent literature and engaged in discussions with those close to the researcher’s mother to gather memories for the documentary script. Subsequently, a 20-minute short documentary film was created, complemented by newly filmed content that adheres to a structured storyline. The film was evaluated by 12 experts in documentary filmmaking and dementia care.

The findings according to first objective indicate that the documentary successfully conveyed an understanding of Alzheimer's disease changes through the personal story of the researcher’s mother, reflecting broader societal experiences.

The findings, according to the second objective, reveal that the film effectively captured the researcher's memories with his mother, showing the child’s perspective through authentic photographs and footage, which depict the extended journey faced by caregivers and Alzheimer's patients.

The findings, according to third objective, show that the evaluation of the documentary revealed its effectiveness in portraying these stories and enhancing understanding of the disease's impact beyond mere forgetfulness, offering valuable insights to audiences, including caregivers. However, the documentary short film could benefit from further improvements, suggesting a need for more skill and experience in short film production.

Empirical Research on Barriers and Limitations in Museum Exhibition Environment Containing Digital Media Regarding the Universal Design - A case study in China Shanghai Museum East Campus

LU AI — 2025-07-21

Digital media technology is widely used in heritage museum exhibitions to create unique sensory experiences because of its ability to expand information within limited physical space. Unfortunately, digital media has not achieved the desired effect in the current museum exhibitions, with significant issues of low usage rates. When relevant scholars evaluate the effectiveness of digital media, they mainly conduct surveys on the attitudes after visits, without giving much scrutiny to the exhibition environment, interactive environment, and so on. Therefore, this study introduced universal design principles in the measurements of the environment containing digital media interaction and behavioural observation of the museum visitors to identify obstacles affecting visitation efficiency within the environment. This study focuses on two main issues: (1) the measurement and collection of environmental characteristics of the exhibition environment containing digital media, including location, space, information display, and interactive forms, and whether they meet the requirements and/or are suitable for all visitors, and (2) the behaviour of different types of visitors when entering the exhibition space and interacting with digital media, with a focus on the relationship between behaviour and issues. The study adopted an empirical approach, combining qualitative methods, conducting surveys at the Shanghai Museum East in two stages. The first phase is environmental measurement and audience survey (qualitative research), and the second is scenario assessment. The study has identified the problems for 4 galleries and has recorded 77 groups of participants of different types. The issues discovered include the difficulty in noticing the location or the lack of specific guidance information, spatial scales that are unreasonable, leading to congestion, communication barriers, etc., which reduce the accessibility of the exhibition, while a poor spatial atmosphere exacerbates the problem. The evaluation results of UD have speculated on all the issues and proposed corresponding solutions.

Contemporary Ceramic Sculpture: Preserving the Pottery Wisdom of Ban Mon, Ban Kaeng, Nakhon Sawan Province

Kridtayot Khamming — 2025-07-21

Contemporary Ceramic Sculpture: Preserving the Wisdom of Ban Mon Pottery, Ban Kaeng, Nakhon Sawan. This project, supported by the National Research Council of Thailand (NRCT) for the fiscal year 2023, aims to study and develop knowledge in visual arts through the creation of contemporary ceramic sculptures. These sculptures are rooted in the local wisdom of Ban Mon pottery in Ban Kaeng, Nakhon Sawan.

This research employs various methodologies, including in-depth interviews, participant observation, and experimental practice. The focus is on exploring and understanding local wisdom from the Ban Mon pottery community, analyzing and synthesizing the acquired knowledge, and applying it to develop innovative techniques for creating contemporary ceramic sculptures. The primary concept behind the creation of these artworks is “Blossoming”, guided by the theoretical framework of semi-figurative and non-figurative art. The knowledge gained from studying local craftsmanship and experimental creativity is interpreted through aesthetic theory, emphasizing that art serves as a medium for conveying meaning.

The results of the research project on contemporary ceramic sculpture, which aimed to preserve and carry forward the local wisdom of Ban Mon, Ban Kaeng, Nakhon Sawan Province, are reflected in the eight ceramic pieces created under the concept of “Blossoming” These works not only embody the beauty of nature but also symbolize the continuous transmission and development of local wisdom. They harmoniously integrate community culture with contemporary art, serving as representations of the flourishing of cultural heritage growing and adapting to the modern era while gracefully preserving the essence of local identity.

Appropriate Housing Improvement Guideline for Elderly in Local Community: Case Study Talat Sai Subdistrict, Nakhon Ratchasima

SARAWUT CHAI-ODTHONE — 2025-07-21

At present, the improvement of elderly housing in local communities lacks appropriate guidelines. The objectives of this research were: 1) to collect data on the elderly, social and economic conditions, housing conditions and behavior concerning usability in Talat Sai Subdistrict, Prathai District, Nakhon Ratchasima Province, and 2) proposing appropriate housing improvement guideline for elderly in local community. The sample was divided into 2 group: 1) the group of key Informants comprising 10 people and 2) the group of elderly comprising 13 people. This research proceeded with qualitative method by fieldwork survey, in-depth interview and focus group discussion. The results of the study found that most of the elderly had chronic disease and physical problems. Most elderly lived alone and fell by stumbling outside their houses on the walkway. The characteristics of the housing, most are single-story houses. The problems with the condition of the house and living space were found to be bedrooms/sleeping area, living area, kitchen area, bathrooms in the house/bathrooms outside the house, walkways inside the house, balconies, walkways around the house, parking spaces, and kitchens outside the house have physical problems and affect the daily life of the elderly. The results of the study lead to guidelines of appropriate housing improvement for elderly in local community. The proposed housing improvement guidelines were implemented to improve two elderly houses in the Talat Sai Subdistrict community area with community participation. The guidelines for improving appropriate housing for elderly in local communities can be applied to communities with similar contexts. Additionally, local administrative organizations that have a direct role can apply this in action plan decision further.

Study the Art Forms of Installation Art by Female Artists in Thailand

Ophascharas Nandawan — 2025-07-21

This study focuses on analyzing the complex artistic expressions of Thai female artists, exploring the profound and multidimensional forms of artistic representation that present the unique perspectives and experiences of women in the art world. The article examines the key characteristics of complex artworks by Thai female artists, covering various aspects such as the integration of diverse techniques and media, the presentation of ideas that challenge social and gender norms, the use of new media technology in creative processes, and the interdisciplinary approach to art-making. Furthermore, it analyzes the methods Thai female artists employ to engage audiences, create complex narratives, and present diverse viewpoints through their works. This study aims to foster an understanding of the role and influence of Thai female artists in the development of complex artistic expressions, as well as the challenges and changes they bring to the contemporary art scene.

This abstract provides an overview of the study that specifically focuses on the complex artistic expressions of female artists, identifying key issues and research objectives. It helps readers clearly understand the scope and significance of this topic.

Romantic Comedy Film Creative Direction for Chinese Audiences

Nanunthikarn Damnerncharnwanich — 2025-07-21

This research aims to find creative directions for romantic comedy films for Chinese audiences using data analysis methods. The significance of this study lies in the long-standing trade and diplomatic relations between Thailand and China. Currently, China has opened its film industry to both domestic and foreign operators, allowing for greater freedom in film production. Additionally, Chinese moviegoers have shown an increasing interest in Thai films, which highlights the relevance and importance of this research. In this study, the researcher focuses on the scope of romantic comedy films since they contain content that aligns with the screening regulations of the People's Republic of China compared to other genres. Romantic comedies are accessible to audiences of all ages, prompting the researcher to select this genre for analysis. The research will follow these steps: 1) Review relevant concepts and theories, including Narrative Structure Theory, Camera Angle Theory, Image Size Theory, and Camera Movement Theory. 2) Collect and screen a list of the most popular international films among Chinese audiences from popular movie-watching and reviewing websites, resulting in a total of 20 selected films. 3) Analyze and summarize the findings. 4) Present the research results and recommendations. The research findings indicate that most films utilize the "Save The Cat Beat Sheet" narrative structure. In analyzing the theory of image size, it was found that most opening scenes begin with long or extreme long shots, which can attract viewers from the very first sight. The first meeting and falling-in-love scenes typically use close shots, but not too close, while the first meeting scenes often utilize longer shots compared to the falling-in-love scenes. The final scenes generally employ techniques similar to those used in the opening. Regarding camera angles, most of the 20 selected films primarily use eye-level shots, followed by high-angle and low-angle shots. In terms of camera movement, there is a focus on naturalism, presenting images that resemble human perception in everyday life. There is no use of acrobatic camera movements typical of action, sci-fi, or fantasy films. Those interested can study further details from the main content of this article. Additionally, this research concludes with recommendations on precautions for film production that comply with the laws and regulations of the People's Republic of China, as well as advice on selecting scripts that align with the current preferences of Chinese audiences. It is expected that this information will be beneficial for those creating romantic comedy films for Chinese viewers.

Classification of learning outcomes in knowledge, skills, ethics, and characters through the application of Bloom's Taxonomy in architectural design courses

Wisarut Danapong — 2025-07-21

Learning outcomes are a key component of outcome-based education. With a task-focused framework, learning outcomes align with the objectives of higher education by ensuring that students are prepared to work effectively in their respective fields and professions. Learning outcomes serve as a benchmark for assessing students' competencies, with competitive abilities emerging when students can achieve results that exceed established standards. Therefore, clearly classifying learning outcomes is crucial for accurate assessment and for reflecting students' true abilities.

This study aims to propose a task-oriented framework for classifying and structuring learning outcomes in knowledge, skills, ethics, and character by applying Bloom’s Taxonomy in a way that aligns with the nature of architectural design courses. The goal is to support curriculum design, instruction, and assessment in a practical and effective manner.

The study results indicate that a clear classification of learning outcomes can use a task-focused framework. Knowledge refers to the information or content necessary for performing tasks; skills represent the capability to achieve task objectives; characters are individual behaviors that contribute to excellent outcomes; and ethics pertain to work practices that avoid negative impacts on oneself and society.

In architectural design courses, learning outcomes can be structured into three levels: knowledge acquisition, practical application, and task refinement. Bloom's Taxonomy can then be applied to specify sub-levels that correspond to students' learning stages, with an ethical framework as a guiding principle for practice.

The Effects of Neighborhood Environment on Leisure Walking in Bangkok during the COVID-19 Pandemic

Panitat Ratanawichit — 2025-07-21

This cross-sectional study examined factors influencing leisure walking behavior, which refers to purposeless walking, during the COVID-19 pandemic that restricted people to staying within their homes or neighborhoods. The study is based on two main arguments: first, the COVID-19 pandemic has altered leisure walking behavior; and second, the neighborhood environment has influenced the leisure walking behavior of urban residents during the pandemic. Using a self-reported questionnaire, purposive sampling was conducted, collecting data from a sample of 1,000 Bangkok residents. Quota sampling was used across all 50 districts, with 20 people from each district. Reliability analysis, frequency distribution, descriptive statistics, and the chi-squared test were used to evaluate the data.

Findings indicate leisure walking frequency decreased during the severe pandemic period (2021) compared to the pre-pandemic period (2019), with only 32.1% of participants engaging in weekly leisure walking during the pandemic versus 41.2% before. However, during the post-pandemic period (2023), walking rates slightly exceeded pre-pandemic levels at 42.2%. Key environmental factors significantly associated with leisure walking during the severe COVID-19 pandemic included: positive perception of neighborhood environment, medium-density residential planning zones, residence location in gated housing estates, access to parks or sports facilities, as well as environmental improvements that reduced traffic volume and speed, decreased noise pollution, and improved cleanliness. The study confirmed that neighborhood-scale environmental improvements can promote walking behavior and support resilience during health crises. Urban design strategies should focus on reducing negative environmental impacts (traffic, pollution, noise) while enhancing positive elements (green spaces, walkable infrastructure) to maintain physical and mental health during pandemic periods and support healthy lifestyles under normal circumstances.

The Study Classification of Monoprint Techniques with Dye Printmaking Techniques

Charyata Inchar — 2025-07-21

This article focuses on proof printing techniques, emphasizing the arrangement of rhythm and shapes created from general printing plates. Proof printing serves as a fundamental method in printmaking, where artists use conventional plates to experiment with various compositions, assessing how shapes, patterns, and rhythm harmonize on a surface to achieve aesthetic appeal. This article is part of a learning activity aimed at studying and developing skills and techniques in dye-printmaking (Eco Print) that express beauty through analytical principles. The results of this activity were presented to demonstrate the aesthetic potential of art. Additionally, it involved collaboration with international artists as one objective of the research titled “A Study of Creative Printmaking Processes on Indigenous Fabric to Develop Natural Dye Products Using Recycled Fabric Dye”. The objectives of this article are: To study the origins of the technique and its relation to monoprint art; To examine forms and classify dye-printmaking techniques through learning activities; To compare print results and summarize the findings as proof prints.

This research, which is exploratory and creative, reveals that artists or experts commonly use natural mordants—substances aiding in color fixation—such as alum, lime, ash powder, vinegar, and iron rust. These household materials are applied in heat-transfer printing processes to create aesthetically pleasing patterns on fabrics, paper, or leather. The principle involves transferring colors from materials by using mordant-soaked fabric as the base and dye-soaked fabric to form patterns, aided by heat as the transferring mechanism. This process is commonly referred to as "Dye Printing" or "Eco Print".

The study combines findings from activities and related theories or literature. Tools used in the research include household chemical formulations for creation. Two key formulas are as follows: Formula 1: Ash-Based Mordant; 300 ml of 5% distilled vinegar, 25 g of alum powder, 20 g of ash powder, 0.3 g of concentrated rust powder/rust water, 200 ml of water, 100 ml of fabric dye, and Formula 2: Lime-Based Mordant; 300 ml of 5% distilled vinegar, 20 g of alum powder, 20 g of lime powder, 0.2 g of concentrated rust powder/rust water, 200 ml of water, and 100 ml of fabric dye. The results of the process show the emergence of visual elements, such as color, shape, and texture, which are determined by the arrangement of printing plates and materials like leaves, flowers, or other objects such as fabric or mesh. These materials serve as printing plates to create unique prints on a fabric surface. The study identifies four distinct characteristics of this technique: Arranging rhythm and shapes from general printing plates; Overlapping shapes with additional materials; Incorporating tie-dye techniques for added color; and Using colors to create backgrounds for the artwork. The results are classified as “Monoprints”, a type of printmaking that involves a single impression. This technique aligns with the essential criteria of printmaking—using a printing plate and a receiving surface. Once the work is printed, it cannot be replicated in the same manner, making it a one-of-a-kind process. This method is referred to as the "Dye Printmaking Technique".

Contemporary Bamboo Architecture: Architectural form and structural configuration

Rutchanoophan Kumsingsree — 2025-07-21

Due to its physical characteristics and mechanical properties, bamboo is used in culm construction that can withstand force and loads and create various architectural forms. This article aims to study and explore the relationship between architectural form and structural configuration under the line-forming elements with bamboo culm. A mixed-method research methodology was executed, which consisted of a physical architectural survey, structured interview and structural force behavior simulations on four case studies. The data were synthesized by content analysis, cross-case comparative analysis and structural simulations in line element or simplified analysis model.

The study found that (1) Organic architectural form, with the long curve roof ridge, is formed by structural configuration in three features: Linear configuration, Curve configuration, and Mixed configuration. Meanwhile, the geometric architectural form, with a conical roof, is formed by the Centralized configuration. (2) The architectural design with curves is a result of the function of form that is related to aerodynamic design and conceptual design from architects. For creating fluidity in the roof, it can be done by designing each structural frame to have different height levels. (3) Thyrsostachys, especially Thyrsostachys oliveri Gamble has an important role in bending applications because it has a Modulus of rupture of more than 98.07 MPa. Its tissue is highly resilient and resistant to bundle techniques to fracture, so it is used to create the curvature lines in the roof structure by bamboo bundle techniques which is similar to the Kwang-toop or curved purlin in Tortoise shell-shaped roof by Tai Dam. (4) Bamboo structures are held together by a bracing system to provide stability against wind and lateral forces. This increases the stability of the structure to withstand lateral loads, such as wind forces which is a characteristic finding in line-forming elements as well as timber and steel building structure systems.

Masala Chai vs. Chai Tea Latte: Cultural Authenticity and Global Context

Thaksina Chawla — 2025-07-21

This study explores the intersection of cultural heritage, globalization, and commodification through the transformation of Masala Chai, a traditional Indian beverage rooted in Ayurvedic principles and spiritual rituals into Starbucks’ globally marketed Chai Tea Latte. Once a symbol of hospitality and daily ritual across Indian households, Masala Chai has evolved beyond its regional context into a commodified global product. The research examines how traditional beverages are rebranded to suit international markets, often resulting in cultural dilution and loss of original meaning.

The primary objective is to critically analyze Starbucks’ Chai Tea Latte as a case study in cultural appropriation, simplification, and exoticization. The study investigates how such transformations affect the symbolic and social value of Masala Chai when adapted for Western consumer preferences. A mixed-method qualitative approach is employed, combining literature review, comparative analysis, and thematic interpretation. The research is grounded in theoretical frameworks related to cultural commodification, globalization, and postcolonial discourse. Methodologically, the study utilizes qualitative content analysis and thematic coding. Data sources include academic literature, cultural critiques, advertising materials, and online consumer feedback. Primary data is drawn from Starbucks’ marketing narratives, product descriptions, and promotional imagery; secondary sources include historical texts, ethnographic records of Indian tea culture, and scholarly perspectives on food-related cultural appropriation. Findings show that Starbucks’ version retains select superficial elements of Masala Chai, such as its spiced flavor but significantly alters its preparation, taste, and context. The drink is standardized, sweetened, and promoted as an exotic wellness item, detaching it from its original religious and communal significance. Furthermore, marketing language tends to emphasize the drink’s “mystical” and “ancient” roots, while overlooking the colonial and economic histories tied to India’s tea industry.

This research highlights the ethical challenges involved in commercializing traditional practices for global markets. It reveals tensions between cultural authenticity and mass-market appeal, calling for greater sensitivity in the rebranding of heritage foods. Ultimately, the study advocates for more mindful engagement from both producers and consumers, recognizing the communities and histories embedded within commodified cultural products. By doing so, it contributes to broader conversations on cultural sustainability and the ethics of globalization.