@article{Malaijaroen_Nurittmont_2020, title={Perception to Customer Relationship Administration Strategy Affecting on Repurchase of Customer’s Traditional Retiling Store in Wisetchaichan District, Angthong Province}, volume={8}, url={https://so04.tci-thaijo.org/index.php/gskkuhs/article/view/247823}, abstractNote={<p>The purposes of this research was  to  study  the perception to customer relationship administration strategy affecting  repurchase of customer’s traditional retiling store in Wisetchaichan District, Angthong Province. a sample was selected from repurchase of customer’s traditional retailing. The sample was 385 consumers by purposive sampling.  The hypotheses were tested by multiple regression analysis. The result of study found that the perception to customer relationship management strategy consist customers relations and customer expectation understanding which  positively affected  repurchase of customer. For interactive communication management, it did  not affect repurchase of customer, meanwhile, personalization negatively affected  repurchase of customer. The results of this study can be used as a guideline to determine customer relationship management strategy in traditional retailing stores.</p>}, number={3}, journal={KKU Research Journal (Graduate Studies) Humanities and Social Sciences}, author={Malaijaroen, Kesinee and Nurittmont, Wasutida}, year={2020}, month={Dec.}, pages={165–177} }