Saengmaneedech, D., D. Permchart, A. Khamlert, D. Chinachot, and D. Thammawimutti. “Digital Marketing Strategy Conceptual Framework for Snack Retail Business”. KKU Research Journal (Graduate Studies) Humanities and Social Sciences, vol. 12, no. 1, June 2024, pp. 1-13, https://so04.tci-thaijo.org/index.php/gskkuhs/article/view/269908.