Arbsuwan, W., and D. . Auppakarakul. “Guidelines to Create Brand Awareness and Brand Recall by Using Appreciative Inquiry: A Case Study of Guayteiw Sen Pla Soi 17 Food Truck in Muang District, Roi-Et Province”. KKU Research Journal (Graduate Studies) Humanities and Social Sciences, vol. 10, no. 1, May 2022, pp. 135-43, https://so04.tci-thaijo.org/index.php/gskkuhs/article/view/253510.