Saengmaneedech, Dr.Thirawut, Dr.Nongluck Permchart, Apichet Khamlert, Dr.Pirun Chinachot, and Dr.Apiluck Thammawimutti. “Digital Marketing Strategy Conceptual Framework for Snack Retail Business”. KKU Research Journal (Graduate Studies) Humanities and Social Sciences 12, no. 1 (June 3, 2024): 1–13. accessed September 14, 2026. https://so04.tci-thaijo.org/index.php/gskkuhs/article/view/269908.