KKU Research Journal (Graduate Studies) Humanities and Social Sciences

Editorial Note

Assoc. Prof. Dr. Vispat Chaichuay — 2026-07-22

Current Status, Needs and Problems in Promoting Professional Advancement of Teachers in the Role of School Administrators Under the office of The Secondary Education Service Area, Pathum Thani

Wattanapong Simmathong — 2026-07-22

The purpose of this research is 1) to analyze the basic statistical values of the current situation and the needs for promoting the professional advancement of teachers in the role of school administrators, 2) to analyze the index of necessary needs regarding the current situation and the needs for promoting the professional advancement of teachers in the role of school administrators, 3) to analyze the average level of opinions regarding the problems in promoting the professional advancement of teachers in the role of school administrators under the Secondary Education Service Area Office of Pathum Thani. The population consists of teachers in schools under the Secondary Education Service Area Office of Pathum Thani, with a sample size of 322 individuals. A stratified random sampling method was used, along with simple random sampling based on the size of the educational institutions. The research instrument was a questionnaire assessing. The findings are: the basic statistical values and the index of necessary needs of the current situation and the needs for promoting the professional advancement of teachers in the role of school administrators, overall and in each aspect, at the highest level. The average level of opinions regarding the problems in promoting the professional advancement of teachers in the role of school administrators is, overall and in each aspect, at a high level.

The Relationship between School Administrators’ Personality with Teamwork of Teachers under the Bangkok Metropolitan Administration

Rawi Archasuksan — 2026-07-22

The purposes of this research were to 1) study the personality of school administrators 2) study the teamwork of teachers and 3) study the relationship between personality of school administrators and the teamwork of teachers under the Bangkok Metropolitan Administration. The research sample is teachers under the Bangkok Metropolitan Administration. The reliability was 0.967. The results of this research were as follow: 1) the personality of the school administrators under the Bangkok Metropolitan Administration was at a high level for all aspects. 2) the teamwork of teachers under the Bangkok Metropolitan Administration was at a high level for all aspects and 3) the relationship between personality of school administrators and the teamwork of teachers under the Bangkok Metropolitan Administration in relation to overall there is a high level of positive relationship and statistically significant at .01

The Relationship between the Visionary Leadership of Educational Administrator and the Reacher Performance under the Bangkok Secondary Educational Service Area Office 2

Punchataphas Munkunakorn — 2026-07-22

The purposes of this research were to 1)study the visionary leadership of the school administrators 2) study the teacher performance and 3) study the relationship between visionary leadership of school administrators and the teacher performance under The Bangkok Secondary Educational Service Area Office 2. The population used in this research consists of civil servant teachers under the Office of Secondary Education Region 2, Bangkok, totaling 5,534 people, with a sample size of 357 people. The results of this research were as follow: 1) the visionary leadership of the school administrators under The Bangkok Secondary Educational Service Area Office 2 was at a high level for all aspects. 2) the teacher performance under The Bangkok Secondary Educational Service Area Office 2 was at a high level for all aspects. 3) the relationship between visionary leadership of school administrators and the teacher performance under in relation to overall there is a high level of positive relationship and statistically significant at .01

A Comparative Study of the Lifestyle according to the Philosophy of Sufficiency Economy of Undergraduate Students at Nakhon Chai Buri Educational Service Center Learning Institute for Everyone

Yutthana Chaliaochat — 2026-07-22

This research is a quantitative research aimed to study and compare the differences the level of living according to the Sufficiency Economy Philosophy of undergraduate students at Nakhon Chai Buri Educational Service Center Learning Institute for Everyone classified by their personal factors. The quantitative study method was used with a questionnaire from a sample group of 209 people. Using statistics of frequency, percentage, mean, standard deviation, One-Way Anova and Independent t-test, the results of the study found that the level of living according to the philosophy of the sufficiency economy of students of Nakhon Chai Buri Educational Service Center Learning Institute for Everyone, was at a high level overall. Comparing the differences in living according to the philosophy of the sufficiency economy of students classified by their personal factors, it was found that age, education level, family income, attitudes towards the philosophy of the sufficiency economy were different. Living according to the principles of the sufficiency economy was not different, with statistical significance at the .05 level.

Brand Equity Influencing the Purchase Decision of Construction Materials of Fameline Brand in Bangkok and Its Vicinity

Multhaya Srinor — 2026-07-22

This research aimed to investigate the influence of brand equity on the purchase decision of building decorative materials of Fameline Products Co., Ltd. The study employed a quantitative research approach. The sample was selected using purposive sampling and consisted of the first 300 consumers of Fameline Products listed in the company's customer database. A questionnaire was used as the research instrument. The content validity of the questionnaire was assessed using the Index of Item-Objective Congruence (IOC) by five experts, yielding an IOC value of 0.80. The reliability of the questionnaire was examined using Cronbach’s Alpha Coefficient, with values ranging from 0.725 to 0.921. The data were analyzed using descriptive statistics, independent samples t-test, one-way ANOVA (F-test), and multiple regression analysis. The results revealed that demographic factors, specifically age and occupation, significantly influenced purchasing decisions at the 0.05 level. Regarding brand equity, all dimensions significantly influenced the purchase decision of building decorative materials. Brand loyalty had the strongest influence (β = 0.561), followed by brand association (β = 0.214), brand awareness (β = 0.117), and perceived quality (β = 0.107), respectively. The coefficient of determination (R²) was 0.831, indicating that 83.1% of the variance in purchase decision could be explained by the brand equity variables.

Administrator Growth Mindset Affecting Professional Learning Community in School Under Nongkhai Provincial Office of Learning Encouragement

Chanitnan Jakkhupan — 2026-07-22

The research aimed to 1) study the growth mindset of administrators 2) study the professional learning community of schools and 3) analyze the predictive equations of administrator’s growth mindset affecting the professional learning community under Nongkhai Provincial Office of Learning Encouragement. A sample consisted 145 school administrators and teachers under the Nongkhai Provincial Office of Learning Encouragement, obtained through simple random sampling. The research instrument was a questionnaire with reliability coefficient 0.983. Data were analyzed using statistical software to calculated mean, standard deviation, Pearson’s product-moment correlation coefficient and stepwise multiple regression analysis. Research findings revealed that: The overall level of administrators’ growth mindset was at a high level ( =4.42) and the overall of professional learning community ( =4.44) was at high. The administrators’ growth mindset factors that had the highest effect on professional learning community of schools were Inspiration from Success ( ), Effort in Learning ( ), Embracing work challenges ( ), and Learning from Mistakes ( ). These factors yielded a multiple correlation coefficient (r = 0.945) accounting for 89.3% of the variance (R² = 0.893, p < 0.05). The standard predictive equations is formulated as follows: Standardized regression equation: 0.226( )+ 0.279( )+0.216( )+0.189( ) These results highlight the significant role that growth mindset factors play in shaping the effectiveness of professional learning community.

The Use of Information Technology for Management of Schools for Princess Chulabhorn Science High School

Supakiad Kuson — 2026-07-22

The purpose of this research is to study were 1) The implementation of information and communication technology (ICT) for administrative management by school administrators in the Chulabhorn Science College school group. 2) A comparative analysis of the implementation of ICT for administrative management by school administrators in the Chulabhorn Science College school group, categorized by gender, highest educational attainment, and work experience. The 310 samples, which consisted of administrators, teachers, and academic staff, were selected using proportional stratified sampling. The data collection was analyzed by a questionnaire with 0.95 reliability and a semi-structured interview. The results of the study were as follows : 1) The overall and specific aspects of ICT implementation for administrative management by school administrators in the Chulabhorn Science College school group were at a high level. 2) The comparative analysis of the implementation of information and communication technology for educational management by school administrators revealed no significant differences overall or in specific areas.

Strategic Management in the Digital Era by School Administrators under the Secondary Educational Service Area Office of Nonthaburi

Kanthanathan Vongseechin — 2026-07-22

This research aimed to 1) study strategic management in the digital era by school administrators under the Secondary Educational Service Area Office of Nonthaburi, and 2) compare strategic management in the digital era by school administrators, classified by gender, educational level, experience, and school size. This was a quantitative study with a sample of 320 teachers under the Secondary Educational Service Area Office of Nonthaburi. The instrument was a rating-scale questionnaire validated for content validity by experts, with an Item-Objective Congruence (IOC) index of [x.xx–x.xx] and a reliability coefficient of [x.xx]. Statistics used were percentage, mean, standard deviation, t-test, one-way ANOVA, and LSD pairwise comparison. The results showed that: 1) Overall, strategic management in the digital era by school administrators was at a high level (x̄ = 3.67). By aspect, environmental analysis had the highest mean, followed by direction setting, strategy implementation, and strategy formulation, respectively, while strategy evaluation had the lowest mean. 2) Teachers with different genders and educational levels reported no significant difference in opinion, whereas teachers with different experience and those working in schools of different sizes reported statistically significant differences at the .05 level.

Guidelines for Developing Learning Leadership of School Administrator under The Secondary Educational Service Area Office Nongkhai

Aucharaporn Changkhaen — 2026-07-22

This research aimed to 1) study the current status, desired status, and needs of learning leadership of school administrators and 2) study the guidelines for developing learning leadership of school administrators by using mixed research methodology and explanatory research design. The sample consisted of 288 school administrators and teachers under the Office of the Secondary Education Service Area of Nong Khai. The instruments used were a questionnaire with a reliability of 0.986 and interviews with 5 experts. The research results found that the current conditions were at a high level overall. When considering each aspect, the average values were highest in team learning and self-learning, while creating an environment conducive to learning had the lowest average values. The desired conditions were at the highest level overall. When considering each aspect, the average values were highest in using innovation and technology for learning, and team learning had the lowest average values. The most important need to be developed was creating an environment conducive to learning (PNI _Modified = 0.186). Executives need to develop learning leadership of executives in creating an environment conducive to learning by emphasizing the learning environment and promoting personnel to use technology and innovation to develop teaching and learning, including giving personnel opportunities to propose ideas to improve the teaching and learning system to be more efficient.

Approach for Agile Leadership Development of School Administrators

Rasphasorn Phakum — 2026-07-22

This research is mixed methods study which aimed to 1) study the current condition, the desirable conditions and the essential needs of Agile Leadership of Administrators and 2) to purpose Approach for Agile Leadership Development of School Administrators. The research was conducted in two phases. 1) The sample was composed of 322 school administrators and teachers using stratified random sampling and simple random sampling. The research tool was a five-point Likert scale questionnaire. The content validity values ranged from 0.66 to 1.00, and the overall reliability coefficient was 0.989. Data analysis included frequency distribution, percentage, mean, standard deviation, and needs assessment using the Modified Priority Needs Index (PNI_Modified) technique. 2) The interview participants were six experts. Data were analyzed using content analysis. This phase included three experts who validated and confirmed the proposed guidelines, and three additional experts who evaluated the appropriateness, feasibility, and usefulness of the approaches using a five-point rating scale. The results of study revealed that 1) the overall current conditions were high. It was found that Inspiration had the highest average, and the lowest average was found in Networking. The overall of desirable conditions were at the highest level. It was found that Inspiration had the highest average, and Trust had the lowest average. And the analysis of the essential needs index of Agile Leadership of Administrators found that PNI_Modified ranked from highest to lowest were Networking, Trust, Adaptability, Having a Clear Vision and Inspiration. 2) Approach for Agile Leadership Development of School Administrators under the Secondary Education Service Area Office Loei Nongbualamphu consisted of name, concept, objective, approach and method. The result of approach evaluation found that the approach was suitability level is at the highest level, the feasibility level is at the high level, and the usefulness level is at the highest level.

Innovative Leadership in the Digital Transformation Era of School Administrators under the Secondary Educational Service Area Office of Nonthaburi

Sujinan Maneewong — 2026-07-22

The objectives of this research were 1) to study Innovative Leadership in the Digital Transformation Era of School Administrators and 2) to compare the Innovative Leadership in the Digital Transformation Era of School Administrators, classified by gender, age, educational level, academic rank, and experience. This was a quantitative research study with a sample of 404 participants. The research instrument was a questionnaire. The research findings revealed that: 1) Innovative Leadership in the Digital Transformation Era of School Administrators was at a high level overall. When considering each aspect, the aspect with the highest mean was recruiting for innovation and the lowest mean was managing innovation team. 2) The comparison of Innovative Leadership in the Digital Transformation Era of School Administrators classified by age and educational level showed no significant difference. When classified by gender, academic rank, and experience, there was a statistically significant difference.