KKU Research Journal (Graduate Studies) Humanities and Social Sciences

Guidelines for Developing the Process for Recording Curriculum Data in a System for Considering Consistency of Higher Education Curricula, a Case Study of Khon Kaen University

Natcha Khumsiri, Matsee Wannachai, Nuchanat Phunturad, Suwaree Kiawkham — Mon, 03 Jun 2024 00:00:00 +0700

This research aimed to study the problems and obstacles in recording information in the curriculum consistency consideration system and to propose guidelines for developing the data recording process in the system. The target group is the responsible person for keying courses that are in the process of recording data in the system to consider revised curriculum consistency and in the process of correcting in according to the recommendations of the Office of Permanent Secretary of MHESI. The results revealed that operators know, in terms of data recording, the Understanding of recording course information in the CHECO system and being able to record course information in the CHECO system. The problem is that the system needs to be faster and more stable. Once logged in, additional information cannot be entered or recorded, including the data recorders having much workload. And changing the operator or the responsible workload causes a lack of continuity.

An Infographic Development of Workflow Service for Improving Hospital Service Efficiency: A Case Study of Narasuan University Hospital

Thirawut Bunyasakseri, Charanya Phaholthep — Mon, 03 Jun 2024 00:00:00 +0700

The research project entitled as An Infographic Development of Workflow Service for Improving Hospital Service Efficiency: A Case Study of Narasuan University Hospital purposes to operate a post occupation evaluation to investigate the communicative efficiency the infographic and signage system within the outpatient area of the hospital, after the hospital has been in used for a certain period and expanded several times since opening. The research process consists of (1) surveying the existing design of all infographics and signages (2) comparative study with the best practice of signage design (3) walk-through and evaluation by design experts (4) simulation access audit by the users with different physical limitations. Finally, all the results from studies will be compiled and proposed design guidelines for improving styles and efficiency of the signage system in terms of communication, wayfinding system and enhance a better image in the future.

The Strategic Proposals for Development to Ethical Leadership of School Administrators Under The Office of Roi-Et Vocational Education

Chakorn Mosakul, Dr.Dawruwan Thawinkarn — Mon, 03 Jun 2024 00:00:00 +0700

This research is a policy research. The objectives are 1) to create strategic proposals for the development of ethical leadership of school administrators and 2) to examine strategic proposals to improve ethical leadership of School Administrators under The Office of Roi-Et Vocational Education Using a semi-structured interview form. To conduct a content analysis and a 5-level rating scale type assessment, data were analyzed using the Mean and standard deviation The research results found that Strategic proposals for developing ethical leadership among school administrators. Under the Vocational Education Department of Roi Et Province Consists of a vision, 3 missions, 3 goals, 3 objectives, 5 strategies, and 15 guidelines according to the ethical leadership development framework in 4 areas. For the results of the examination of strategic proposals for developing the ethical leadership of school administrators. Under the Vocational Education Department of Roi Et Province, overall, it is appropriate at a high level. The possibility is at a high level. and usefulness is at the highest level.

Soft Skills of School Administrators in the Secondary Educational Service Area Office Samut Prakan

Kotchaphon Wicha, Supawadee Lapcharoen — Mon, 03 Jun 2024 00:00:00 +0700

This research aimed to study the Soft Skills of School Administrator under The Secondary Educational Service Area Office Samut Prakan and compare the Soft Skills of School Administrator by teacher’s perception by asking for opinions using questionnaire of soft skills of school administrators in the secondary educational service area office samut prakan It has a content validity value between 0.8 - 1.0. The confidence value by finding Cronbach's alpha coefficient is .991 Data were analyzed using ready-made programs. Statistics used in the research include frequency distribution, percentage, mean, standard deviation, T-test, and one-way analysis of variance. When the difference in means was found to be statistically significant at the .05 level, the differences in means were also compared in Scheffe's Method. The research results were found as Teacher's opinion on Soft Skills of School overall and in each aspect, were at a high level. When comparing teachers' opinions, it was found Teachers with different educational qualifications and school sizes have opinions on the soft skills of administrator overall and each aspect difference is not statistically significant at .05 Teachers with different work experiences have opinions on the soft skills of administrator overall and in each aspect were statistically significant at the .05 level.

The Study of Validity Evidence on Cognitive Diagnostic Assessment on Addition and Subtraction of Fractions for Pratomsuksa 4 Students

Suthasinee Poprom, Dr.Jatuphum Ketchatturat — Mon, 03 Jun 2024 00:00:00 +0700

The objectives of this study were (i) to design and develop the cognitive diagnostic assessment on addition and subtracting fractions for Pratomsuksa 4 (Grade 4) students, (ii) to develop the cognitive diagnostic assessment reports on addition and subtracting fractions, (iii) to study the validity evidence of the cognitive diagnostic assessment on addition and subtracting fractions. Design and Development Research (DDR) served as the research methodology in this study. The 12 items of the test were constructed along with think aloud and Q-Matrix. Content validity of the test was validated by 5 experts and had been tried out with 30 students to determine difficulty and discrimination through Classical Test Theory or CTT. Group of tests based on Deterministic–input, Noisy–and–Gate Model or DINA Model with 300 students. The results of the study were as follows: a) It was discovered that there were five attributes, the results of the quality inspection of the test are within the appropriate criteria and be able to use the test with students. b) It was ascertained that there were six aspects illustrated outcome reports. The investigation results of the quality were averaged at the maximum level ( = 4.81, S.D.=0.26). c) It was determined that the study results on the validity evidence of the cognitive diagnostic assessment were as follows: the CVI evidence was equal to 1.00. The validity evidence of the responsive process pointed out that students’ understanding corresponded with their specified characteristics. The structural validity evidence showed that the relationship between all item and the various elements of the assessment accord to the attribute. The validity evidence with other variables showed that the diagnosis results and academic achievement were significantly corresponded with one another at a high level ( =.638). In conclusion, the validity evidence derived from the cognitive diagnostic assessment can be relevant at the highest levels. In terms of the qualitative study, the findings demonstrated that students, teachers, educational supervisors, and experienced instructors.

Appropriate Saving Model for Retirement of Government and Private Sector Employees in Bangkok Metropolis

Rungnapa Taveechail, Dr.Padcharee Phasuk, Dr.Apinya Wanaset — Mon, 03 Jun 2024 00:00:00 +0700

This research is undertaken to study appropriate savings behavior and patterns for retirement of government employees and private sector employees in Bangkok. Data are collected via questionnaires and analyzed by using descriptive statistics including frequency, percentage, mean, and standard deviation, as well as using survival analysis to analyze appropriate savings patterns. The results show that government employees invest most of their savings in savings cooperatives, followed by commercial banks and mutual funds, with savings ratios of 1 to 5 percents of monthly income. The most appropriate investment modes for government employees are savings cooperatives, life insurance, and cryptocurrencies. On the other hand, private sector employees invest most of their savings in savings cooperatives within their organizations, followed by commercial banks, and gold/jewelry with savings ratio of 1 to 5 percent of monthly income more. The most appropriate investment modes for private sector employees are mutual funds, life insurance and current account savings.

The Study of Validity Evidence on Cognitive Diagnostic Assessment on The Use of Japanese for Communication for Grade 10 Students

Parita Chamontree, Dr.Jatuphum Ketchatturat — Mon, 03 Jun 2024 00:00:00 +0700

The objectives of this study were (i) to design and develop the cognitive diagnostic assessment on the utilisation of Japanese for Communication for Mattayom 4 (Grade 10) students, (ii) to develop the cognitive diagnostic assessment reports, and (iii) to investigate the validity evidence of the cognitive diagnostic assessment. The Design and Development Research (DDR) methodology was implemented for this study. The 12 items of the test were constructed along with think aloud and Q-Matrix. Content validity of the test was validated by 4 experts and had been tried out with 30 students to determine difficulty and discrimination through Classical Test Theory or CTT. Group of tests based on Deterministic–input, Noisy–and–Gate Model or DINA Model with 300 students. The results of the study were as follows: a) It was discovered that there were five attributes, the results of the quality inspection of the test are within the appropriate criteria and be able to use the test with students. b) It was ascertained that there were six aspects illustrated outcome reports. The investigation results of the quality were averaged at the maximum level ( = 4.81,). c) It was determined that the study results on the validity evidence of the cognitive diagnostic assessment were as follows: the CVI evidence was equal to 1.00. The validity evidence of the responsive process pointed out that students’ understanding corresponded with their specified characteristics. The structural validity evidence showed that the relationship between all item and the various elements of the assessment accord to the attribute. The validity evidence with other variables showed that the diagnosis results and academic achievement were significantly corresponded with one another at a high level (r_xy=.505). All in all, the validity evidence of the results obtained in the cognitive diagnostic assessment can be beneficial at the highest levels. In terms of the qualitative study, the findings revealed that students, teachers, educational supervisors, and experienced instructors were able to use the diagnosis results to comprehend and acknowledge their limitations.

The Strategic Proposals for Development to Digital Organization in School Under Nakhonratchasima Primary Education Service Area Office 3

Sirada Thongsawat, Dr.Dawruwan Thawinkarn — Mon, 03 Jun 2024 00:00:00 +0700

This policy research is aimed (1) to create Strategic Proposals for Development to Digital Organization in School and (2) to examine strategic Proposals for Development to Digital Organization in School. Conducting research in 2 phases. The steps are as follows: Phase 1: Synthesize documents and interview experts to create strategic proposals for developing a digital organization in educational institutions. Phase 2: To examine strategic proposals by experts. The results of creating Strategic Proposals for Development to Digital Organization in School, which consists of vision, missions, goals, objectives, strategies, and guidelines for the concept of Development to Digital Organization in School. Overall, there was the evaluation of Propriety at the highest level, in the Feasibility of being at the highest level, and in the Utility at the highest level.

The Strategic Proposals to Drive towards a Quality School Under the Office of Secondary Education Service Area Chaiyaphum

Terawan Panjumrus, Dr.Dawruwan Thawinkarn — Mon, 03 Jun 2024 00:00:00 +0700

This research is a policy research. The objectives are (1) to create strategic proposals to drive towards being a quality school. Under the office of secondary education service area, Chaiyaphum and (2) to eximine strategic proposals in driving towards becoming a quality school under the office of secondary education service area, Chaiyaphum, conducted 2 phases of research. In the first phase, study documents and related research, in-depth interviews. 3 experts, resulting in a draft of a strategic proposal to drive towards a quality school under the office of secondary education service area, Chaiyaphum phase 2, reviewed the strategic proposal by 5 experts to assess the propriety, feasibity. and utility of strategic offers. The results showed that strategic proposals, which consists of vision, mission, goal, objectives, strategies and practices. According to the concept of driving towards being a quality school overall, there was an evaluation of suitability at highest level, possibility at high level, and usefulness at the highest level.

The Strategic Proposals for Development to Innovative Leadership of School Administrators Under Loei - Nhong Bua Lamphu Secondary Educational Service Area

Nattaphong Kriangkraiwong, Dr.Dawruwan Thawinkan — Mon, 03 Jun 2024 00:00:00 +0700

This research is policy research. The objectives are 1) to create strategic proposals for the development of innovative leadership of school administrators and 2) to evaluate strategic proposals to improve innovative leadership. Innovative Leadership of School Administrators under Loei - Nhong Bua Lamphu Secondary Educational Service Area. The results showed that Strategic Proposal for Innovative Leadership of School Administrators under Loei - Nhong Bua Lamphu Secondary Educational Service Area. There are 5 strategies in total: 1) Promote innovative vision 2) Promote risk management and decision making 3) Promote creative thinking skills, innovation, and change 4) Promote an atmosphere of innovative organization 5) Promote participation of team members and networks. The propriety is at the high level (= 4.33, S.D. = 0.33), feasibility at a high level (= 3.94, S.D. = 0.45) and the utility is at the high level (= 4.25, S.D. = 0.38).

Digital Marketing Strategy Conceptual Framework for Snack Retail Business

Mon, 03 Jun 2024 00:00:00 +0700

This academic article aims to synthesize the conceptual framework for digital marketing strategies for the snack food retail business. By using a synthesis of theory and related research which has been developed into a conceptual framework that uses digital marketing concepts and theories, including: 1) Connections 2) Conversations 3) Co-Creation 4) E-Commerces 5) Community It is a theory of analysis. The process starts with studying Current situation, problems and obstacles, internal and external environment. To formulate a strategy and propose digital marketing strategies for the snack food retail business. To link to the digital marketing strategy of the snack food retail business.

Editorial Note

Assoc.Prof.Dr.Vispat Chaichuay — Mon, 03 Jun 2024 00:00:00 +0700

Editorial Note