Integrated Communication Marketing effect brand value Cosmetic factory in national metropolitan areas
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Abstract
This research aims to study marketing communications integrated to affect brand value of the factory for manufacture of cosmetic services.OEM national metropolitan population in this study is that customers hire a national cosmetics manufacturers in the province, 396 people, representing a response rate of 99 percent a tool to collect information in the questionnaire. Data analysis Descriptive statistics were frequency, percentage, mean, standard deviation. And hypothesis testing by multiple regression analysis.
The study indicated that Marketing communications, integrated in. The sale by the salesperson.digital MarketingAnd the promotion Affect the value of the brand of the factory for manufacture of cosmetic services.OEM national level in Samut Sakhon is the statistical significance 0.01 in while the word-of-mouth and the Direct Marketing does not affect the value of the Brand Factory Cosmetics Suite OEM national level in Samut Sakhon in an overview of the Variable Marketing Communications integrated, used in this study to forecast the value brand 50.40 percent. As result of study o that factory that produce cosmetics fully system OEM have increasing variety of sell channel and sell management that suit with strategy. This marketing strategy is concentrate on customer and it is also increase value add in brand for factory to changeling in national level
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