The Marketing Strategy of Financial Holding Company in the Digital Era on Customer Satisfied: A Case Study of China a Financial Holding Company
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Abstract
The article aims to study the status and problems existing in the marketing strategies of financial holding companies in the digital age, to study and analyze the factors that affect the marketing strategies of financial holding companies in the digital age, and to study and analyze the marketing strategies of financial holding companies in the digital age.
The research is quantitative research. The population is a customer participating in the loan-related business of the financial holding company. The research tools used for data collection are questionnaires. The research results show that the customers have a high level of recognition of credit products and channel creation of financial companies, but have low awareness of product prices and promotion status. For the factors affecting the marketing strategies of financial holding companies in the digital age, it appears that the shortage of new product types reduces the competitiveness in the market of business products. In addition, the promotional activities of financial companies are lacked in specialty and promotional strength. From the result, it can be concluded that this study points out on three issues, including A finance’s current marketing strategy, the problems and countermeasures of the company’s marketing, and the market competition. With the analysis, this study can be a part that contributes the company to improve customer service levels and enhance customer satisfaction, and gain more business opportunities in the future.
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