Marketing Management and Digital Marketing Jasmine Rice, Nong Hin Housewives Group, Ratchaburi
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Abstract
This research has the following objectives: 1. To study digital marketing strategies, develop public relations media for professional groups to apply digital technology to products, and publicize products in the community. 2. To develop logos from offline to online with the community by population and sample groups. In this study, a sample group of consumers who encountered promotional media for jasmine rice in the Nong Hin, Ratchaburi, and Bangkok housewives groups was included. The researcher used the information obtained from the questionnaires to compile and arrange the data and Check the completeness of the questionnaire that has been completed, then the data will be analyzed using the Analysis method: Take the collected questionnaires and analyze them with a statistical program. Process statistical data Using statistical packages for research and present the results of the study The results of the analysis of 200 respondents mostly found that creating and developing a Facebook page resulted in more awareness, consistent with the research of Supak Thawornnitikul ( 2014), research article on “Study of guidelines for developing public relations media.” The research found that guidelines for developing public relations media are: 1) Public relations media that are suitable for disseminating information include banners on web pages, large public relations signs, and posters. 2) Design elements use color tones. Cool, use photographs, use fonts with heads. 3) The arrangement of graphic elements is simple and easy on the eyes, conveying meaning consistent with taste, with unusual features. 4) The arrangement of art elements is arranged in appropriate proportions. There is one point of interest. 5) The format of public relations media is unique and modern, attracts attention, and reaches the target group. 6) Components in public relations media include: Headings, text, illustrations, contact information, and author information
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