https://so04.tci-thaijo.org/index.php/ijec/issue/feed International Journal of Multidisciplinary in Educational & Cultures Studies 2024-06-30T23:57:05+07:00 Asst. Prof. Dr. Phumphakhawat Phumphongkhochasorn phumphakhawat.ps@gmail.com Open Journal Systems <p><strong>International Journal of Multidisciplinary in Educational &amp; Cultures Studies</strong> is a double-blind peer-reviewed journal. The journal seeks to publish original research articles that are hypothetical and theoretical in its nature and that provide exploratory insights in the fields of Education,Culture, critical theory and Multidisciplinary of Humanities and Social Sciences in both undergraduate and graduate levels. The editorial board welcomes high-quality research or review papers focusing on Management, Tourism, critical theory and Multidisciplinary of Humanities and Social Sciences.&nbsp; All submitted manuscripts must be reviewed by at least two experts via the double-blinded review system.</p> <p>&nbsp;</p> https://so04.tci-thaijo.org/index.php/ijec/article/view/270721 Marketing Management and Digital Marketing Jasmine Rice, Nong Hin Housewives Group, Ratchaburi 2024-06-30T20:49:38+07:00 ์Ntapat Worapongpat dr.thiwat@gmail.com <p>This research has the following objectives: 1. To study digital marketing strategies, develop public relations media for professional groups to apply digital technology to products, and publicize products in the community. 2. To develop logos from offline to online with the community by population and sample groups. In this study, a sample group of consumers who encountered promotional media for jasmine rice in the Nong Hin, Ratchaburi, and Bangkok housewives groups was included. The researcher used the information obtained from the questionnaires to compile and arrange the data and Check the completeness of the questionnaire that has been completed, then the data will be analyzed using the Analysis method: Take the collected questionnaires and analyze them with a statistical program. Process statistical data Using statistical packages for research and present the results of the study The results of the analysis of 200 respondents mostly found that creating and developing a Facebook page resulted in more awareness, consistent with the research of Supak Thawornnitikul ( 2014), research article on “Study of guidelines for developing public relations media.” The research found that guidelines for developing public relations media are: 1) Public relations media that are suitable for disseminating information include banners on web pages, large public relations signs, and posters. 2) Design elements use color tones. Cool, use photographs, use fonts with heads. 3) The arrangement of graphic elements is simple and easy on the eyes, conveying meaning consistent with taste, with unusual features. 4) The arrangement of art elements is arranged in appropriate proportions. There is one point of interest. 5) The format of public relations media is unique and modern, attracts attention, and reaches the target group. 6) Components in public relations media include: Headings, text, illustrations, contact information, and author information</p> 2024-06-30T00:00:00+07:00 Copyright (c) 2024 International Journal of Multidisciplinary in Educational & Cultures Studies https://so04.tci-thaijo.org/index.php/ijec/article/view/270498 Leadership according to the curriculum of teachers under the foundation of wisdom education, a case study of a primary school. in Yin Chuan, China 2024-06-30T21:19:23+07:00 ์Ntapat Worapongpat dr.thiwat@gmail.com <p>The purpose of this article is to study teacher curriculum leadership in the context of intelligent education, it is still relatively small and lacks the construction of an overall system of teacher curriculum leadership based on an intelligent environment, thus exploring the elements of curriculum leadership. Teachers in the context of intelligent education, what is the current situation in the curriculum training process? Problems that occur and what problem-solving strategies are available. It has become an issue that the school needs. To focus on smart educational transformation from this, this study synthesizes literature analysis methods, questionnaire survey methods, interview methods, and participant observation methods to explore teacher curriculum leadership in the context of Intelligent education methods used in the study are the main findings or conclusions emerging from the study. Firstly, the presentation elements and values of the teacher leadership curriculum in the context of intelligent education are explained. To provide theoretical reflections for the next in-depth context of teacher curriculum practice, to synthesize the intelligent characteristics of intelligent education and new requirements for teacher curriculum leadership. This study argues that teachers' curriculum leadership, for example, understands the value of the curriculum. curriculum planning Integrating course content Guidelines for implementing the curriculum and course evaluation and reflection. This is the most important component of teacher curriculum leadership in the context of smart education. which can be used to cultivate intelligent abilities with innovative knowledge and openness. We have defined the educational concept of We are committed to "transforming from standardized production" to "personalized learning" so that we can continuously enhance our curriculum leadership. and provide the power of technology to promote change in school curricula and teaching and improve the quality of student learning. In this way, they will increase Leadership effectiveness in one's curriculum and Provide technical power to promote change in school curriculum and pedagogy. and improve the quality of student learning</p> 2024-06-30T00:00:00+07:00 Copyright (c) 2024 International Journal of Multidisciplinary in Educational & Cultures Studies https://so04.tci-thaijo.org/index.php/ijec/article/view/270596 The Investgation of the Guidelines of Appropriate Tax Strategy in Agricultural Industry in China 2024-06-30T23:30:18+07:00 ์Ntapat Worapongpat dr.thiwat@gmail.com <p>The objectives of this research are: 1 ) to study the efficiency of tax planning for agricultural enterprises; Tax reduction strategies can reduce an organization's tax burden. 2 ) To study the factors that influence the implementation of tax reduction strategies for agricultural enterprises. 3) To explore the factors that are related to the implementation of tax reduction strategies for agricultural enterprises. It is quantitative research ( Quantitative Research) with tools like questionnaires with a sample group. The samples were managers of affiliated organizations and financial officers of affiliated companies of China Agricultural Production Materials Corporation, a total of 170 people. The sample was obtained by simple random sampling. The sample was obtained by random sampling ( Cluster Random Sampling) at an error level of 0. 9 5. The data collected from the questionnaire was then analyzed using descriptive statistics consisting of percentage, mean, standard deviation, and analysis. Descriptive statistics Correlation analysis and regression analysisThe research results found that 1) The company's tax planning efficiency is quite high. 2) The higher the company's debt level, the less opportunity there is to carry out tax planning. Even though the size of the company's debt is getting bigger. But the greater the internal benefits of shareholders. Due to the company's tax plan, The creditor receives a certain amount of interest for the refund. 3) The level of corporate tax planning will also improve when there are many customers and suppliers. The more dependent a company is on customers and suppliers, the more more likely you are to increase your cash flow through tax planning.</p> 2024-06-30T00:00:00+07:00 Copyright (c) 2024 International Journal of Multidisciplinary in Educational & Cultures Studies https://so04.tci-thaijo.org/index.php/ijec/article/view/270628 Develop a Sustainable Competitive Advantage Strategy For Financial Business by using Blockchain in banking Industry 2024-06-30T23:50:01+07:00 ์Ntapat Worapongpat dr.thiwat@gmail.com <p>This Article aimed to study (1) The application of blockchain technology in bank business can help alleviate information asymmetry, reduce operating costs, and optimize business processes. (2)Major banks in China are actively exploring blockchain technology, expanding blockchain application scenarios, and promoting digital transformation.&nbsp; (3) Blockchain technology has become a key technology for banks to actively explore financial technology, comprehensively promote digital transformation, and build scene ecosystems. the sample was selected from 17 management representatives from the financial banking industry who participated in the questionnaire survey. The instrument for collecting data was in the form of a questionnaire. Analysis of data by Descriptive statistics and Content Analysis. The research results were found as follows;</p> <p>&nbsp;</p> <ol> <li>The trust mechanism brought about by the technological characteristics of blockchain can change financial architecture. Data storage and transactions on blockchain are all open and transparent, reducing the risk of human operation and ensuring the safety and reliability of transactions. Its decentralized nature can also improve efficiency and reduce transaction costs.</li> </ol> <p>&nbsp;</p> <ol start="2"> <li>The combination of blockchain technology and other financial technologies applied to the banking industry will inevitably create new business models, processes, and financial products.</li> </ol> <p>&nbsp;</p> <ol start="3"> <li>Blockchain technology has been applied in practical scenarios, so it has begun to be applied in broader business scenarios. Starting to explore new areas in our own business, applying blockchain to applications such as supply chain finance, trade financing, and fund management, empowering our own business.</li> </ol> 2024-06-30T00:00:00+07:00 Copyright (c) 2024 International Journal of Multidisciplinary in Educational & Cultures Studies