International Journal of Multidisciplinary in Cultures & Religions Studies

Factors Affecting Consumers’ Purchasing Decision toward Online Shopping in Thailand

Boonyarinn Soonthornpanich — 2021-12-19

This research is to outline the most relevant consumers' purchasing decisions toward online shopping and examine the ways they find, compare and evaluate all information. With the advancement of the Internet Technologies in this era have created the new way of retail transactions such as electronic retailing (e-tailing), web-shopping, and online shopping. Thus, consumers’ participation in online purchasing has become an important trend. Thus, online retailing became very vital to recognize the determinant of consumer online purchase purchasing decisions. The research aimed to examine and contribute to the business owner and marketer the key factors affecting consumers purchasing decisions toward online shopping in Thailand. Those factors would be demographics, convenience & time saving, website design, website feature, and security & privacy. A total number of 400 respondents of online shoppers who have experienced online purchasing and shopping participated in this research by answering the questionnaires. However, the questionnaire would distribute through a web board, online channels.

The summary of finding found that that convenience & time saving, website design, web features, and security & privacy are positively related to consumers’ purchasing decisions toward online shopping in Thailand.

Political Symbolic Communication of Students and People's Networks in the Reform of Thailand

Saroj Boonsermwan — 2021-12-19

The purpose of this research is to study the origination and analyze the operation form of political symbols of The Student and People Network for Thailand Reform (SNT) during 2013-2015. 2. To efficiently apply for the political movement of the Student and People Network for Thailand Reform (SNT). It is the quality research that determines the method of data collection by document analysis and in-depth interviews which using interviews form as tools and major informants are the mainstay of SNT and advisors who are operation team of SNT together with Student and People Network for Thailand Reform (SNT) and the person concerned in a political movement.

The research found that the symbolic politics of the Student and People Network for Thailand Reform from the past have expanded more from these contexts and factors 1. Problems of non-transparency of country management of the government 2. The protest of legislation 3. The enfranchisement of public meetings for political movement under the constitution of Kingdom of Thailand 1997 and 5. The use of technologies and new communication instruments in a political movement. In terms of using the political symbols form found that the Student and People Network for Thailand Reform create the language of political symbols as follows “Student” “People” Reform” “Fearless” “Love of Brotherhood and supporting” national flag, marching, canvas shoes, music, tear gas glasses and show barehand to the political moment meeting.

The Factors Affecting Customer Satisfaction and Behavioral Intentions in Using Mobile Telecommunication Service in Vietnam

Tram Van Hung — 2021-12-19

This paper focuses on identifying some the factors affecting customer satisfaction and behavioral intentions in using mobile telecommunication service in Vietnamese and It examines various stimuli, namely, value factors as expressed in terms of product offer and price and service quality dimensions. Nowadays customers have to face the situation how to choose the best mobile telecommunications service which is provided by many mobile telecommunications service companies. In addition, the mobile telecommunications service companies also face the situation that to meet the customer satisfaction in order to increase the market share. So, managers of telecom companies should be conscious of the factors affecting customer satisfaction and behavioral intentions in building these strong relationships.

Before time there are a few studies relationship to the factors affecting customer satisfaction and their influence on customers’ future behavioral intention in the Vietnam mobile telecommunication industry. Therefore, nowadays this study seeks to explore which factors affect customer satisfaction in using mobile telecommunications. Furthermore, the research aims to investigate the relationship between customer satisfaction and behavioral intentions in mobile telecommunications service.

This study was based on the customer’s perspectives and their experiences with mobile telecommunications service in Vietnam. Questionnaire as data collection tool was used in the conduction of this study. The findings indicated the perceived value; some elements of service quality and marketing mix play the key role in customer satisfaction. Especially, tangible, reliability and assurance of service quality are significant to customer satisfaction. Regarding to the marketing mix, only product, process, and physical evidence are significant to customer satisfaction in mobile telecommunications service in Vietnam. In addition to this, the findings also indicated that customer satisfaction plays a key role in determining customer behavioral intentions.

Buddhist Tourism Management for Sustainable Community Development

Phra Rachane Visarado — 2021-12-28

The tourism management for sustainable community development is the tourism management by confer people in community come to know and participating in requirement, initiating, comment, meeting join to provide information, to analyze and to make decisions by people in the community as the center, to truly benefit of people in local and to promote the community economy as a whole and to local resource management also by creating a first knowledge base and understanding in the various aspects for people in the temples and the community such as the characteristics and behaviors of the market as a tourists in order to respond of community requirement including to preserve traditional culture, environment and natural resources that are the necessary factors to be the successfulness of truly tourism development sustainable.

Reconciliation and Conflict Analysis of Kosambiya Sutta

Phra Narongchai Thanajayo — 2021-12-30

This paper provides an investigation of the Buddhist vision of peace and reconciliation in the light of peace studies. Conflicts seem to be a natural part of human life and its effect to distorting the unity and harmony in the individual, community, society and overall the state. The conflicts exist not only in the world of ordinary people, but also within the spiritual community of Buddhist. Even as men ordain to become monks in pursuit of unity, harmony, peace, and purity, as ordinary human beings, they are still vulnerable to making mistakes because no one perfect and getting involved in conflicts. This paper aims also to observe the quarrels were the monks engaged in disputes, arguments and contention that occurred amongst the Sangha at Kosambi from Kosambi Suttaand will analyze reconciliationmethodology that the Buddha used for handling these problems with six factors of communal harmony i.e. polite, create affection and respect, lead to inclusiveness, non-contention, harmony and unity. Some issue seems quite minor and it is a lesson how big problems can arise from small things. It will also deconstruct conflict analysis based on contemporary theories.

The Effect of Dhamma Propagation by Live Broadcast via Facebook

Thanarat Sa-ard-iam — 2021-12-30

The purposes of this academic article were to study the Dhamma propagation, to study the form of the Dhamma Propagation in contemporary and to study the influence of Dhamma propagation in the social media form, i.e. by Live Broadcast via Facebook. The Content analysis uses data from various analytical data from relevant research and literature and summarizes the body of knowledge from synthesis. Results showed that the impact of the Dhamma propagation by Live Broadcast via Facebook are; (1) real-time engagement, (2) target group that selects only who are deeply interested in particularly, (3) timeless (4) wide impact, (5) economical and (6) less time-consuming in production. It can be pertinence to say that the Dhamma propagation in the Digital Era should be the excellent media seem as the vehicle, to transfer the doctrine to various persons in all around the world, without conditions of time, space, opportunities and without discrimination among age, gender, race, cast and so on.