AHLUWALIA, P. Strategic Planning, Roles and New Challenges Of Event Marketing Under Business Transformation In the Digital Era. Journal of the Association of Researchers, [S. l.], v. 29, n. 2, p. 180–195, 2024. Disponível em: https://so04.tci-thaijo.org/index.php/jar/article/view/272656. Acesso em: 6 oct. 2026.