FUWONGCHAROEN, A.; FOOSIRI, P. The Role of Brand Authenticity and Story in Enhancing Experience, Perceived Brand Globalness, and Preference in Thai Cosmetic Brands. Journal of the Association of Researchers, [S. l.], v. 30, n. 4, p. 116–137, 2025. Disponível em: https://so04.tci-thaijo.org/index.php/jar/article/view/282649. Acesso em: 1 oct. 2026.