XINGHUA, S.; TABHIRANRAK, T.; HUANPRAPAI, P.; THAVEEKRANTHUY, M. Influence of Internet Celebrity Live Streaming on Consumer Purchase Decision: Mediating Role of Consumer Immersion. Journal of the Association of Researchers, [S. l.], v. 31, n. 2, p. 226–236, 2026. Disponível em: https://so04.tci-thaijo.org/index.php/jar/article/view/286857. Acesso em: 1 oct. 2026.