SRIWIROJ, A.; SANUSIT, W.; KULLAYA, K.; ONCHAIYA, S. Mobile Banking User Loyalty in Northern Thailand in the Digital Era: The Effects of E-Service Quality, Technology Acceptance, and Trust. Journal of the Association of Researchers, [S. l.], v. 31, n. 3, p. 52–76, 2026. Disponível em: https://so04.tci-thaijo.org/index.php/jar/article/view/290186. Acesso em: 15 sep. 2026.