Banjong, S. and Chamchong, A. (2025) “Factors influencing The Decision to purchase Organic shampoo product of Siriwarin Brand Among consumers in Bangkok”, Journal of the Association of Researchers, 30(2), pp. 338–353. available at: https://so04.tci-thaijo.org/index.php/jar/article/view/281538 (accessed: 11 September 2026).