Chalatharn, I., and P. Charutawephonnukoon. “The Influence of Marketing Mix and Brand Equity on Purchasing Decision of UNIQLO Casual wear Through online Channel of Consumer in Thaland”. Journal of the Association of Researchers, vol. 26, no. 1, Mar. 2021, pp. 16-30, https://so04.tci-thaijo.org/index.php/jar/article/view/248953.